future of shopping

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#WFS12 #fos

The Future of Shopping:

Heather Schlegel I @Heathervescent Emily Empel I @localrat

A: The guy who made the Kickstarter-backed iPod Nano watchband, who

raised almost $1 million and guaranteed himself success, can keep making

it until it isn’t hot anymore and then just do something else.

Bermuda, here he comes.

Q: What is the Future of Shopping?

-The Temporary Pop-up Corporation Jeff Jarvis

Let’s talk shop.

1. Research

2. Immersion

3. Beyond

Trends are

causing our

values to

shift.

Customization

Digital Curation

DIY

Design

Gov’t

Mistrust

Trend Menu

Currencies

Technologies

Economies

Gaming

WoW

Linden

Facebook

Corporations

Information

Values

Frequent Flyer

Rewards Points

Ratings

Recommendations

Influence

Community

Bitcoin

Ven

Currencies

Bitcoin

Geeks &

Image credit: Wired

Gold Diggers

Technologies

Credit Card Innovations

NFC. Multiple cards in one. Single

charge authorization. Pin-code

confirmation. PayPal Account

“Credit Card”. Crowdsourced

Barclays Card. Cred: Movenbank

Technology can enable interoperability b/t soft economies like:

Gift. Barter.

Collaborative. Favor.

Swap. Reputation.

Data.

Community Currencies

Images: rotokirby

Buy Couch Money Sell - Craigslist

Swap or Trade

Give - Freecycler

Share - Couchsurfing

Use

Shared Value

Community

@heathervescent | 12

Concerns

Security

Reliability

Convenience

Privacy

Small Businesses

Reduce Costs

Have trust

Experiment

Flipside

Image credit: New School

Concerns

Security

Reliability

Convenience

Privacy

Small Businesses

Reduce Costs

Have trust

Experiment

Flipside

Image credit: SF Girl by the Bay

Technology is empowering retailers and consumers.

2008-2009 2011-2012

Number of Google Hits: Keyword "Food Trucks" 28,200,000

83,000

Source: Small Biz Labs

Is the retail space obsolete?

In the future everything will be a

coffee shop. -Stephen Gordon

ro•tique / ro’tēk

Noun: 1. An actively changing retail outlet

that sells goods or services in a

bazaar-like environment.

2. A rotating boutique.

Trucks. Vending machines.

Tents. Pop-up shops.

Dedicated aisles. QR stores.

Installations.

How?

Amazon Reportedly

Plans To Open Retail

Store In Seattle

Spend.

Rent the Runway

Ebay Selling Store

Gap/Pantone

The Shops by Target

H&M

Styleliner: luxury treasure chest on wheels

A retail space that has the point

of view of a magazine, changes

like a gallery and sells things

like a store.

cupcakes fish

Eat.

&

Spend.

QR shops

Park Here: indoor pop-up park

Play.

Learn.

Pop-up libraries

promotes community health

Retail

accelerates rotique

landscape.

Decentralization of

existing systems

Shop ‘til you drop.

The Players

Rotiquers. Shoppers.

Wildcard.

The Goals

Buy 10 things.

Sell your stuff.

Directions

Retailers Set up Shop

Sell your products

Rewards Card / Request Recommendations

Track transactions on directions card

Shoppers Buy things

Rewards Cards / Write Recommendations

Swap / Barter Items

Track transactions on directions card

Positive Wildcards Reward Pack Pick-up for Retailer (after 10 transactions)

Kickstarter Campaign

Currency Exchange

Groupstorming

Relevant questions. So what happened?

What was different/surprising from your usual shopping experience?

What is possible in this environment?

How does shopping/society change by encouraging this style of shopping?

Where can this evolve? Go? What will this evolve into? What is beyond this shopping?

Catch us during Best of Houston Futures, Sunday at 9:00 a.m.

Heather Schlegel I @Heathervescent Emily Empel I @localrat

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