fundamentals of keyword research
Post on 18-Jun-2015
683 Views
Preview:
DESCRIPTION
TRANSCRIPT
Fundamentals of Keyword Research
FACTS
1 Billion Daily Searches
2 MonthsEvery Year Spent Online
16% of all Queries - NEW
Example of the 16%Internet Memes
Fundamentals of Keyword Research
SearchIntent
SearchIntent“Bomber Saltwater Fishing Lures”
Example Search IntentFishing with Dan
558,000,000 Results “fishing”
Results “saltwater fishing”
+ “Lures”
“bomber fishing lures”
“Fishing”
MainKeyword
“Saltwater Fishing”
RelatedKeyword(s)
“Saltwater Fishing Lures”
InformationalKeyword(s)
“Bomber Saltwater Fishing Lures”
TransactionalKeyword(s)
Office Fishing
A hierarchical classification of keywords
KeywordTaxonomy
intentsignificancerelevance[
*segue
*
Activity
List two broad keywords and the different types of keyword strings you can make.
If you aren’t sure of what we are talking about – you may want to go through this slide deck again…
Tommy Hobin 904-680-3000
top related