fun city isb (itb project)

GROUP MEMBERS :-

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In This Presentation : A brief Over view of Fun CityOwnership & Type of BusinessVision and MissionOffered ServicesOrganizational HierarchyDepartments and their core functions Elaboration on HR, Operations and Marketing Functions.Q & A.

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Fun City is family amusement centre located in Centaurus Mall, Islamabad With over 1 million customer visits since its opening in August 2013, Fun City has changed the landscape and perception of family entertainment complexes in Islamabad, with visits from local & foreign dignitaries, local and international celebrities, along with a surge of visits from residents of Islamabad, Rawalpindi, Peshawar & its surrounding areas driving increased traffic at Centaurus Mall.

Through excellent reviews from the media over electronic, and print placements, along with a rapidly growing following on social media, Fun City Islamabad has established itself as a must visit attraction of Islamabad from people travelling to the capital from Lahore and Karachi, with demand for set up in other parts of Pakistan growing exponentially.

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OWNERSHIPS & BUSINESS • Fun City falls in private sector, and essentially a

Partnership Firm.• It involves in amusement & entertainment business.

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VISION & MISSION

• There is a kid in all of us, no matter how old you are! Escape to galaxies of imagination with our activities and games!"

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VISION & MISSION

• VISION STATEMENT

Fun City, through its diversity, quality service focus and fun activities will make a positive impact in the lives of its Customers, Partners and Team Players. It will be an entertainment ICON in Pakistan and will utilize its collective resources to ensure long-term and mutually beneficial relationships with its Customers, Partners and Team players. It will exercise true corporate governance and ensure financial sustainability for its investment partners.

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VISION & MISSION

MISSION STATEMENT Fun City, the premier amusement park, function and restaurant facility in Islamabad whereby dynamic fun, customer value are offered to guests of all ages in a friendly, safe, professional and service-orientated team environment. Fun City will continue to focus on its demographic and social responsibilities whilst adhering to its environmental goals and obligations.

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Services

Fun City provides a wide range of services that includes the following :

Electronic RidesVideo GamesElectronic SwingsCatering Services – Fast Food Restaurant

Their services are equally enjoyed by children of 7 to 70 years of age !! e.g. Toddlers for Senior citizens.

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Competitors and Market ShareAt present they do not have any competitor in

Islamabad and hence are enjoying the monopolistic situation.

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Departments

Sales & MarketingFinance.Administration & Human resourceProcurementOperations (Technical) IT

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Hierarchy

General Manager

IT Procurement

Finance Admin & HROperations Technical

Sales & Marketing

Managing Partner

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Sales & Marketing

Sale of tokens/ ticketsUp Size SalesInforming customer of any promotional

schemesDesigning of Sales Promotional SchemeForecasting of Sales / customer turnoverAdvertising through Print media, Social media

i.e. twitter/ facebook, emails, SMS etc.

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Operations & Technical

OPs Provide assistance and guidance to customers Take care of customers’ safety Inform Technical staff as soon as they come to know

of any problem or mal functioning of rides Tech Keep the rides functional Plays important role of repairing and maintenance Weekly routine checks to ensure rides & swings work

properly and are safe.

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Corporate culture

They have a good cooperative and conducive environment

They believe in team workThey share Ideas & take suggestions and have

open environment while they conduct meetings

Their GM plays key role to guide and motivate their staff – A Gung-Ho Approach!!

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HR Management They recruit though head hunters, who provide

them the short listed candidatesThey hire mentally smart and physically strong

people They offer competitive wages and fringe benefits The employee turnover is very low due to good

working environment and attractive salary pack They work flexi- hours

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Performance & Appraisal

They give each employee his objectives at the beginning of employment / beginning of each year

Their performance is appraised against their assigned objectives

The appraisal is a yearly exercises and employees are compensated according to their appraisal score

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Motivational technique

They incentivize their staff both monetarily as well as non monetarily

Monetarily incentive include cash awards in shape of performance bonuses and non monetary incentives such as performance certificates or job enrichment.

They send their High Achievers to UAE / UK for workshops / trainings

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Customer Care / Operationsment Fun City is a service based firm and therefore their

main focus is to please their customers.They give a thorough customer care training to their

staff in order to ensure repeat customer visits .They also change the theme of their place according

to the events such as Halloween, Valentines Day etc.Moreover, they keep on adding new attractions/

rides/ games to keep them ahead of market.

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Market Focus Fun City management keep close watch on the

International trends in the amusement industry and introduce new themes, rides quickly that become popular.

They design market promotions to enhance the foot fall that results in higher revenues.

They employ most popular mediums to attract their customers such as social media – Face book, twitter etc.

They have developed an attractive mascot that is placed strategically in and around the mall to create market Pull – generate traffic for Fun City

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Promotion and Pricing

Affordable and adequate price Promotional schemes like “HAPPY HOUR”Upsize selling like All Week “Power Charge”

Game Credit Bundles- Great for Family and Large Groups

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Promotion

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