full media format strategy

SBSCREATIESEPT 2013

SBS/creatie - SBS Broadcasting / Edwin Valent © 2013

1. EDWIN VALENT2. FMF STRATEGY3. FMF @SBS4. RESULTS SO FAR

Agenda

ME MYSELFAND I

SBS/creatie - SBS Broadcasting / Edwin Valent © 2013

:: SBS/CREATIECREATIEF DIRECTEUR SBS BROADCASTING:: MAILEDWIN.VALENT@SBS.NL:: WEBSITEWWW.EDWINVALENT.NL:: TWITTER@BRUUT

Me, myself & I

FULL MEDIAFORMATSTRATEGY

TELL YOUR ENGAGING STORYTO YOUR AUDIENCE TO THE FULLESTUSING THE STRENGHTS OF A RELEVANT MEDIAMIXNOT JUST FOR A MOMENT...BUT CONTINUOUSLY

SBS/creatie - SBS Broadcasting © 2013

Full Media Formats @VARA

REACH:

FROM 1 MILLION - 7.5 MILLION

UNIQUE VISITORS PER MONTH

FMF BIG SUCCESS

(DWDD FROM 15.000 -

500.000 A WEEK)

SBS/creatie - SBS Broadcasting © 2013

Full Media Formats @LBi

BRANDED FMF’S

SPEEDO (NEW YORK)

EXPERIA (LONDON)

WNL (NETHERLANDS)

ETC

NOW: SBSSBS6/NET5/VERONICA

OUR MAINGOAL

TRANSFORM SBS FROM BEING ABROADCASTER INTO

A FULL MEDIA COMPANY.

FUTURE PROOF--FRONT RUNNER--DICTATE MARKETENGAGEMENT--NEW BUSINESS MODELS--FRIENDS

FULL MEDIAFORMATTHE WHY

SBS/creatie - SBS Broadcasting © 2013

Changing consumer

SBS/creatie - SBS Broadcasting © 2013

Changing media landscape

SBS/creatie - SBS Broadcasting © 2013

Changing advertisers

CHANGING BRAND AWARENESS...DUE TO ALL DEVICES, CHANGING CONSUMER CONSUMPTIONS AND A FRAGMENTED MEDIALANDSCAPE, BRANDS CAN ONLY SURVIVE THROUGH AUTHENTIC, MATCHING AND ENGAGING STORIES

FULL MEDIAFORMATWHAT IT IS

FULL MEDIA VISION:TELL (Y)OUR STORY PERFECTLYTO THE TARGET GROUPWHERE, WHEN AND HOW THEY WANTTO INTERACT WITH THE STORY...

WE CREATE FORMATS & DOMAINSWITH THE MOST IDEAL MEDIAMIXUSING EVERY PLATFORM THE PROPER WAYREACHING THE TARGETGROUP PERFECTLYAND DELIVERING LOYALTY & RELATIONSHIPS

any moment, any device...

how they want it...

HOW WE IMPLEMENTFMF @SBS

SBS/creatie - SBS Broadcasting / Edwin Valent © 2013

• REORGANISATION• NEW WORKFLOWS• NEW & BIGGER MEDIAMIX (= NEW PLATFORMS)• FMF CONCEPTING• REALISATION FORMATS (CONTENT, TECHNIQUE)• DYNAMIC STORYTELLING

Implementation fmf @SBS

SBS/creatie - SBS Broadcasting © 2013

Re-organization: SBS/creatie

CONTENTcontent producers team

CONCEPT,STRATEGY, DIRECTION

direct & concept team

DIGITAL technique & design

mediamix

SBS/creatie - SBS Broadcasting © 2013

New workflows

SBS/creatie - SBS Broadcasting © 2013

New platforms

• KIJK VOD PLATFORM• 2nd SCREEN• CHANNEL WEBSITES• CHANNEL APPS (IOS, ANDROID) incl 2nd SCREEN• SOCIAL MEDIA (FB, TWITTER, INSTAGRAM, PINTEREST)• INTEGRATION NETWORK• KIJK RESPONSIVE• RESPONSIVE CHANNEL WEBSITES

SBS/creatie - SBS Broadcasting © 2013

KIJK SBS6, NET5 & Veronica

SBS/creatie - SBS Broadcasting © 2013

Apps: SBS6, NET5 & Veronica

SBS/creatie - SBS Broadcasting © 2013

Channel websites: SBS6, NET5 & Veronica

SBS/creatie - SBS Broadcasting © 2013

Social media

RESULTSSOFAR

SBS/creatie - SBS Broadcasting © 2013

STORYTELLING VIA FMFSTRATEGY: SEPTEMBER 2012 BROKE ALL DIGITAL SBS RECORDS

VOD PLATFORM KIJK FROM SCRATCH TO: 2 MILLION USERS P/M +28 MILLION VIDEOVIEWS IN 201145 MILLION VIDEOVIEWS IN 2012> 2013 MORE THAN 60?

Results #1

SBS/creatie - SBS Broadcasting © 2013

ROLL OUT VOD STRATEGY: FVOD -> AVOD -> TVOD -> SVOD(> 100.000 PAID MEMBERS ON KIJK.NL)

SOCIAL MEDIA IMPACT!SBS6 +170% GROWTH FACEBOOK (>150.000 LIKES)SBS6 +100% GROWTH TWITTER (> 100.000 FOLLOWERS)NET5 +70% GROWTH FACEBOOK (> 40.000 LIKES)VERONICA +1500% ON FACEBOOK // 800% ON TWITTER

Results #2

SBS/creatie - SBS Broadcasting © 2013

APPS IMPACT400.000 INSTALLMENTS // 500.000 UNIQUE USERS

FULL MEDIA FORMATS STEP 2CREATING FMF TOGETHER WITH PRODUCERS FE UTOPIA

Results #2

HOW TO...FULLMEDIAFORMATS

SBS/creatie - SBS Broadcasting / Edwin Valent © 2013

• REORGANISATION• NEW WORKFLOWS• NEW PLATFORMS• FMF CONCEPTING• REALISATION FORMATS (CONTENT, TECHNIQUE)• DYNAMIC STORYTELLING

Implementation fmf @SBS

SBS/creatie - SBS Broadcasting © 2013

TV > FMF

SBS/creatie - SBS Broadcasting © 2013

Mediamix

SBS/creatie - SBS Broadcasting / Edwin Valent © 2013

FMF: STORYTELLING ALL DAY LONG

7.00 uur 2319

The Why

SBS/creatie - SBS Broadcasting © 2013

Live reports via social media

SBS/creatie - SBS Broadcasting © 2013

New website: Hart van Nederland

SBS/creatie - SBS Broadcasting © 2013

New website: Hart van Nederland

SBS/creatie - SBS Broadcasting © 2013

New website: Hart van Nederland

BRANDEDFULLMEDIAFORMATS

USING OUR STORYTELLING SKILLS AND THE STRENGTHS OF OUR MEDIATO TELL BRAND STORIES

BRAND QUESTION

BRAND ANALYSIS

TARGET GROUP, GOALS, BACKGROUND

SOLUTION

INSIGHT

STORY

MEDIAMIX

DIRECTING THE STORY

Full media step by step

SBS/creatie - SBS Broadcasting © 2013

Branded full media formats

SBS/creatie - SBS Broadcasting © 2013

DURING AFTERBEFORE

More than 8 weeks...

QUESTIONS?PLEASEASK ME

THEREIS MORE TO COME...

THANKS SBS/CREATIE