fujahtooh condom
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Pattana A. ID: 491-9630
Sompong P. ID: 493-9604
Koko Naing ID: 493-9625
Woraphan A. ID: 493-9644
Pathinya P. ID: 493-9646
Liang Tao Sun ID: 493-9650
Tuanchai N. ID: 493-9651
Napa L. ID: 493-9654
IC6301 : Internet Marketing
• Myanmar population : 55 Million
• Internet users in Myanmar number more than 300,000
• Most of Internet users in Myanmar are live in Yangon.
• In Myanmar, condom use has more than tripled since 1999
In Myanmar, condoms have become
available to even the most rural
populations.
Condom usage has been boosted by use
of this chameleon symbol - well
known throughout the country
Nighttime vendors, like this one in
Mandalay, provide convenient access to
condoms and information for high-risk
groups.
Source: National AIDS Project (public sector), PSI market research
(private sector), PSI Management Information Systems
Million
4.4 ML
7.6 ML
• Branding : “ FujahtoohCondom.com ”
• Meaning : “Shock - Action of people, especially women, when
someone touch her from the back” (Myanmar Slang)
• “ FujahtoohCondom.com ” : The First & Largest Condom Shop
Online
• Myainghaywun Supermarket : Traditional supermarket located in
Yangon, Myanmar since 1996.
• Provide delivery service [ 4 Trucks ]
• We expand marketing channel to E-Commerce, focus on
“ONLINE CONDOM STORE” named as “FujahtoohCondom.com”
• Physiological Needs : Basic human's physiological needs
such as eating, drinking, sleeping and sex that can control
thoughts and behaviors, and can cause people to feel
sickness, pain and discomfort.
• Safety Needs : Need condom to safe themselves from
sexual diseases. People needs condom to help them to
fulfilled the Physiological Needs & Safety Needs at the same
time.
• Privacy : Don't want anyone know when, what, how much
and frequency they buy.
• Product Variety : Higher variety of Products / Brands /
Favor.
• Pioneer : Being the first group who try the new products.
• Product Visibility : Want to see product before buying.
• Convenience : Can order anywhere, anytime can connect
internet.
• To provide easier way to customer for getting condom.
( Being a channel for customer who shame to buy condom in
tradition store and want to try the new / variety products )
• To support safety sex campaign.
• To provide the most variety of condom to customers. ( Many
colors, Tastes, Skins )
• “ FujahtoohCondom.com ” : The Ideal Place to
shop for condoms, Dental dams, and other safer
sex products online.
• Condoms : Durex, Okamoto,
Crown, Pleasure & so on
• Styles : Safer Sex Kits, Colored,
Dental Dams, Flavored, Thin,
Smaller, Non-Latex.
• Lubes & More : Contraceptive
Gels, Durex Play Lubes, Liquid
Lubes, Warming Lubes and
Intimate Books.
• Compatibility : Same or better standard of products &
experience that people have ever met.
• Complexity : Usage information & suggestion are available.
• Trialability : Provide free sample of new products to
customers.
• Observability : Public can recognize the website by radio
ads & community website.
• Advertisement :
– Online :
Link Exchange
Cost per Click Ads (CPC)
on Search Engine
eg. Google® AdWords
Banner Ads
• Advertisment :
– Offline :
Ads on supermarket
Handbills
Trucks
• Public Relations :
– Words of mouth [Viral Marketing]
– Online Community
and Events
• Sales Promotion :
– Discount
– Premium
• Products can purchased through :
– Cash on Delivery : Customers has no credit card
Why? Instant purchase
Everyone can buy
– PayPal : Credit card
Why? Fraud prevention
Full protection against unauthorized payments
• Penetration Strategy :
– Low price to capture customer base
and expand community size quickly.
• Pricing :
– Volume Discount
Combo Set
– Seasonal Discount :
eg. On February (Valentine’s)
• Acquisition & Retention :
Each new customers get
Free Product Sample
Every 100 bht shopping get 1 Point
1 point = 1 bht discount for next
shopping
• Post-Sale Service :
Live Chat
• Expectation :
- Information Privacy
- Fast Delivery
- Qualified Products (Original)
• Monitoring :
- Web Board
- Reorder Record
• Demographic :
– Gender : Male & Female
– Age : 15-40 years
– Education : Minimum high school & can use English
Language to communication
• Geographic : Live in Yangon, Myanmar.
• Psychographic : Myanmar culture
• Behavioral : Health concerns.
• Individuals :
– Buyer who is a user & a decider to buy the product for
their own benefit.
– Influencer affect on customers' purchasing behavior
( the spouse / partner ).
• Innovators
• Early Adopters
• We Focus on :
Teenage (Students)
Adults (Workers)
• Strength
First Mover Advantage
Access Service Easily
Our own delivery
Good Inventory Management
Internal Factors
• Weakness
Limit Delivery Area
New Website
• Opportunity
Growth of Internet Player
Customer Age-Range
Expanding
Encourage of Condom Use
by Many Organizations
External Factors
• Threat
New competitors of Home
Market
Competitive
Rivalry[HIGH]
Threat of
substitute
products[HIGH]
Threat of
new
entrants[LOW]
Bargaining
power of
suppliers[LOW]
Bargaining
power of
buyers[LOW]
First mover advantage
Major threat is traditional store
Very Few competitors
Enjoy Profit as First Mover
• Mass Marketing Strategy : One Marketing Strategy for all
segment
• Why ? FujahtoohCondom.com offer many ranges and
types of products to every customer in Yangon, Myanmar.
• Customer will recognize us as …
“ FujahtoohCondom.com
Make Buying Condoms Online Private and Easy! ”
“FujahtoohCondom.com” : The #1 Myanmar Condom Shop
“FujahtoohCondom.com” : Provide Consistent Service
• Product differentiation :
– Providing condom using &
safety sex knowledge
– Personalized web pages
by customer records
• Service differentiation :
– GPS Tracking
– Discreet shipping policies
– Same day shipping guaranteed
– Live Chat Support
• Personnel differentiation :
– Virtual Advisor (Training)
• Image differentiation :
– First & Largest online
website sell
condom online in Myanmar.
• Product Value :
Product Varity
Product Suggestion
Product Visibility
• Service Value :
Fast & Trackable
Privacy Concerns
• Personnel Value :
Live Chat Support
• Image Value :
Knowledge Purpose
Social Activity / Event
Safety & Correctly Usage
Approach
• Monetary Cost :
Cheaper than Market Price
Point Accumulation
• Energy Cost :
Products Searching
• Time Cost :
No Transportation Time
Faster Searching
Quick Reorder
• Psychic Cost :
Product Visibility
• Future Plan :
Expand Market to All Provinces
in Myanmar
Keeping Improve Both Website
Interface & Service
Increase our own condom brand
Pattana A. ID: 491-9630
Sompong P. ID: 493-9604
Koko Naing ID: 493-9625
Woraphan A. ID: 493-9644
Pathinya P. ID: 493-9646
Liang Tao Sun ID: 493-9650
Tuanchai N. ID: 493-9651
Napa L. ID: 493-9654
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