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Tim Delhaes@tim_delhaes

Rancagua Classic

“In 2013, the GDP of emerging markets will

exceed advanced markets for the first time, rising to USD 44.1 trillion against

USD 42.7 trillion.”

VIRGIN CONSUMERS

In 2013, the hundreds of millions of new consumers – and newly minted middle class consumers – will seek the best-of-the-best just as much as anyone else. But they may also need information and support to help them see the value in, and make use of, the unfamiliar or the yet-to-be experienced.

VIRGINCONSUMERS

MSC Cruzeiros

Virtual game lets players sample life on cruise ship

Volkswagen

Website reveals regional heritage and manufacturing process

VIRGINCONSUMERS

Visa Platinum

Web series presents travel tips for Brazilians

VIRGINCONSUMERS

emerging2

While the last two decades were about developed markets catering to emerging ones, and emerging markets increasingly catering to developed ones: it’s now time for an explosion in products and services from emerging markets for emerging markets.

emerging2 Compumax

Colombian low-price tablet for Latin America

Yogoberry

Brazilian frozen yogurt chain expands into the Middle East

emerging2

Amazonas Sandals

Brazilian brand opens store in Chinaemerging2

Peak Games

Turkish site is third largest social gaming platform

emerging2

WeChat

Chinese messaging app reaches out to India

emerging2

Feiyue shoes

Chinese footwear brand unveils mobile boutique in South Africa

emerging2

nouveau briche

2013 will see rising numbers of travellers from emerging markets, not just arriving in developed markets, but true global tourism: from everywhere, to everywhere. So wherever you’re based, prepare to lavish these wealthy NOUVEAU BRICHE visitors with special, tailored services and perks, before someone else does…

nouveau briche

South Africa

Attracting Indian tourists

Vogue Paris

Lifestyle magazine for Chinese touristsnouveau briche

Hilton SURFER’S PARADISE

Dedicated lounge for Muslim familiesnouveau briche

Tourism New ZeAland

Halal guide for Muslim travelersnouveau briche

GREEN & GOLD CARPET

From Paris to Miami, everyone’s speaking Portuguese

nouveau briche

celebration nation

Emerging markets will flaunt (if not proudly export) their national and cultural heritage. Symbols, lifestyles and traditions that were previously downplayed, if not denied, are being brought up to date to become a source of pride for domestic consumers, and interest to global consumers.

celebration nation

MUHTESEM YÜZYIL

Ottoman TV series

House of Masaba

Pop Art sarees

celebration nation

Batik Swap

Smartphone game based on Indonesian traditional textiles

celebration nation

BOTTOM OF THE DEVELOPED

PYRAMID Less affluent consumers in mature markets are frantically looking for new ways to save money and time. But, witness to abundance, they’re not always prepared to sacrifice quality, despite low(er) incomes.

BOTTOM OF THE DEVELOPED PYRAMID

Kiva City LA

Microloans to small business in the US

Unilever

Micro-packaging to address tightened budgets in Europe

BOTTOM OF THE DEVELOPED PYRAMID

Tim Delhaestim@ft.la

@tim_delhaes