from spam to inbox
Post on 16-Aug-2015
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From Spam to InboxAnjali Wadhwa
Quality Analyst, Thoughtworks, Pune
vodQA Pune
Who Am I?
3
Concerns?
3
Why Testing Emails is important?
3
Mobile Devices Less Marketing ROI
Revenue Loss
AffectsBrand value Email Clients
Spam or Inbox
Who am I?
3
I am a QA now
How Emails work?
2
How emails appear to work?
3
Sender’s Mail Client(MUA)
Recipient’s Mail Client (MUA)
The Internet
Recipient’s MDA / MTASender’s MDA / MTA
Company Network Company Network
Sender’s Mail Server(MTA)
Email Queue
Recipient’s Mail Server (MTA)
Spam & Virus
BlockersThe Internet
Router
RouterRouter
How Emails Really Work?
How to Test?
3
What to Test?
Preview Emails(Email Clients/Devices/Web)
Spam Filter Test
From, Reply-to fields &
Subject Line Images (ON/OFF)
Links
Email Analytics
Key Take Aways
3
Need for testing Emails & devastating effects of not doing it.
Tools to test Emails (Litmus)
Think Beyond….
THANK YOUQuestions?
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