from pandalized to panda loved - point it pandalized to panda loved.pdf · sam mcroberts - seo...

Sam McRoberts - SEO Manager

Jayson DeMers - SEO Analyst

October 19th 2011

From Pandalized to Panda Loved How to Recover from a Google Panda Penalty

Presentation Agenda Webinar Information

•Being Recorded & Will be Uploaded to Website •This is an Interactive Webinar so it is Okay to Ask Questions During the Presentation

Presentation Agenda About Point It

• Launched in April 2002

• Seattle’s largest independent search marketing firm

• SEM, SEO, Social & Mobile

• $30 MM in managed media/yr

• Servicing clients across all verticals and revenue models

What is Panda?

Panda = Usability

Incremental Updates

Panda Update History:

• February 23rd, 2011 – Panda/Farmer 1.0 • April 11th, 2011 – Panda 2.0 • May 9th, 2011 – Panda 2.1 • June 21st, 2011 – Panda 2.2 • July 23rd, 2011 – Panda 2.3 • August 12th, 2011 – Panda 2.4 • September 28th, 2011 – Panda 2.5

Panda 2.5 – 9/28/2011

Entrepreneur.com – Lost 68%

MotorTrend.com – Lost 31%

Have You Been Pandalized?

Duplicate Content

Thin Content

Ads / Affiliates

Page Load

Link Profile

What is Duplicate Content?

Detecting Duplicate Content

● Copyscape.com for cross-domain

● On-site, use Google, site:domain.com

“sentence”

Copyscape Results

Google site:domain

Cross-Domain Fix

● Remove/rewrite it

Duplicate Content On-site Fix

● Robots.txt

● Meta Robots

● Rel=“Canonical”

● 301 Redirects

Monitor Your Content

● Copyscape’s CopySentry – Cross Domain

● SEOMoz crawl test – On-site

What is Thin Content?

Do You Have Thin Content?

How to Fix Thin Content

● Go here: http://bit.ly/ThinContent

● The do’s and don’ts directly from Google

● Adjust course accordingly

How Panda Treats Ads/Affiliates

Ad/Affiliate Link to Content Ratio

Splash Page On-Load

Splash Page Delayed Load

How to Fix It

What is a Link Profile?

Website

Link

Link

Link

Link Profile Devalued

Pandalization by Association

Devalued by Panda

Devalued by Panda

Devalued Sites

Panda 1.0 Panda 2.5

Fixing Your Link Profile

No short answer, but…

● Build Better Links

● Diversify Anchor Text

● Remove Low Quality Links

● Possibly Switch Domains

Page Load Speed

Page Load Speed Resources

Best Practice <2 Seconds

● http://developer.yahoo.com/performance/rule

s.html - Huge list of tips and tricks

● http://googlewebmastercentral.blogspot.com/

2010/04/using-site-speed-in-web-search-

ranking.html - How and why from Google

● http://blog.kissmetrics.com/loading-time/ -

Some Awesome info on the value of

decreasing load times

Last Chance to Ask Questions

Thank You

Sam McRoberts - samm@pointit.com

Jayson DeMers – jaysond@pointit.com

support@pointit.com

Point It Search Marketing Agency

www.pointit.com