from frenemies to bffs: ucd and agile

From Frenemies to BFFs: UCD and Agile

Focusing on Users

Benefits of Focusing on Users

33-50%

Reduction in development cycle

Faster and Cheaper Development

47-66%

UI is 47-66% of code, 40% of dev effort

80%

UI takes up 80% of unforeseen code fixes

Faster and Cheaper Development

5%

Only 5% of features are used 95% of the time

Benefits of Focusing on Users

Benefits of Focusing on Users

50%

Launch delays reduce profit by up to 50%

Revenue Growth

2.4x

Good user experience increases customer loyalty

43%

Top 10 UX leaders outperform S&P index

UCD vs AGILE

UCD

User-centered design process focuses on satisfying the user

AGILE

Agile methodology focuses on frequent

feature delivery

Teams iterate to learn about and design solutions for user needs

Teams iterate continuously to early and quickly deploy new features

VS

How to Practice Both

Focus on upfront minimal design

Design one sprint ahead

Provide only the necessary user insights

Conduct user research one sprint ahead

How to Practice Both

Conduct user research one sprint ahead

Provide only the necessary user insights

Focus on upfront minimal design

Design one sprint ahead

Together UCD and agile provide excellent user experiences while delivering on business objectives

UCD & AGILE

Why do it any other way?