friesens brand refresh
Post on 18-Dec-2014
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Friesen’s Climate Control...
is pleased to introduce a fresh new look
Brand Refresh
Brand Refresh
Brand Refresh
• Consistent with our mission and strategic direction• Clean & clear• Professional, consistent• Trusted, credible and reliable• A strong residential focus• Speaking to the Homeowner on their terms, to attract and engage the Homeowner on their terms
• Continuity with our past• Friesen’s – our name is widely recognized within our industry • Maintaining the heritage with a charcoal/orange colour scheme• Consistent services – Heating, Air Conditioning, Air Quality, Hot Water & Maintenance
Brand Refresh
Lifestyle Images• Playing on - Warm. Cool. Clean. - we will utilize lifestyle images to capture the emotion of the warm, friendly, inviting home environment
Brand Refresh
Web Design – in Development• A warm, clean, smart representation of our brand• Functional & emotional• Designed and built to support a commercial activation and our SEO strategy
Brand Refresh
Facebook• Developing a medium to communicate with our customers• Utilized to support promotional advertising and recruiting
Our Fresh New Look
The Power of our Stakeholders
Brand Equity• The Friesen’s brand complements the strength of our partners The Home Depot & Trane
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