franktown community profile video meeting

Real Estate VideoMarketing Overview

Mark Schow – Mediamax, Inc.www.MediamaxMarketing.com

Video Marketing Goals

The creation, tagging and distribution of video content with the purpose of engaging current and potential customers via the Internet.

The motivation behind video marketing is the belief that educating the customer results in your brand’s recognition as a thought leader and industry expert.

Marketers use video marketing as a means of achieving a variety of business goals. These may include:

• Thought leadership• Lead generation• Increasing sales• Improving customer retention

Video Marketing Outline

• Marketing Goals• Dominate Google search results• Establish yourself as a trusted regional, local or hyper local real estate expert• Generate buyer & seller inquiries

• Real Estate Related Content• Listing Marketing• Personal Branding

• Visual Content Types• Photography • Virtual Tours (Single Property Websites)• Video Slideshows• Full Motion Videos• Screencasts

• Key Wording• Tagging content for Search Engine Optimization

• Distribution• Hosting & Video Sharing Sites• Syndication Platforms

• Measure• Analytics to measure effectiveness

1. Personal Introduction – Video Business Card2. Personal Profile3. Listing Presentation Video4. New listing Announcement5. Open House Announcement6. Customer Testimonials7. Neighborhood Business Owner Interview8. Neighborhood Park or Community Tour9. School Faculty Interview10. Home Staging Profile11. Professional Photographer Profile12. Frequently Asked Questions Video13. The Short Sale Process14. 203k Loan Opportunities15. Charity Activity Profile16. Neighborhood Activity17. Neighborhood Homeowner Interviews

Real Estate Industry - Video Ideas

Internet Search Engines

What is the #1 Internet Search Engine?Google

What is the #2 Internet Search Engine?YouTube

Search Engine RankingMarch –vs- April 2010

Video Referring Site RankingAugust 2010

Tube Mogul Syndication Sites

Tube Mogul Syndication Sites

Google Search – Zachary EppsEverything Results

Google Search – Zachary EppsVideo Results

Google Search – Zachary EppsVideo Results

YouTube Search – Zachary EppsVideo Results

Yahoo Search – Zachary EppsVideo Results

Google Search – Real Estate Listing Video Results

Google Search – Real Estate Listing Video Results

WellcomeMat Video Settings

Obeo Authorized Distributor

YouTube Video Settings

Social Media Site Exposure

Obeo StyleDesigner

Obeo StyleDesigner

Obeo StyleDesigner

Obeo Tours as Video

Social Media Exposure

WellcomeMat.com Viewership Report

YouTube Insight Report

It’s all about Eyeballs!

Thank You!

Brainstorming Session

• Title & Description• Tags• Google Keyword Research