frank mcleod - wsp - what are we going to do about the designers?
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10/02/2013
Purpose
To share our view of where our industry may be going and why products are essential to its success.
Navigation
• Purpose • Direction • Product based design • Purpose based BiM
One possible direction
An industry as an integrated consumer led manufacturing and service supply-chain, that makes money from the satisfaction of its customers.
An industry as an integrated consumer led manufacturing and service supply-chain, that makes money from the satisfaction of its customers.
One possible direction
An industry as an integrated consumer led manufacturing and service supply-chain, that makes money from the satisfaction of its customers.
One possible direction
• integrated products will interface and be cross-functional and mass customisable.
• consumer led investment in products will be driven by the supply-chain and the identification of need.
• manufacturing a dramatic increase in the use of manufactured on demand products.
An industry as an integrated consumer led manufacturing and service supply-chain, that makes money from the satisfaction of its customers.
One possible direction
• service products defined by functionality offered through SLA's.
• supply-chain evolution of products towards functionality will form identifiable barony supply-chains.
• satisfaction an increase in profits, but only associated with value delivered to the customer.
An industry as an integrated consumer led manufacturing and service supply-chain, that makes money from the satisfaction of its customers.
One possible direction
A design focus on placing known products into the context of a development where the product has a dominant standing in the hierarchy of design.
Product based design
A design focus on placing known products into the context of a development where the product has a dominant standing in the hierarchy of design.
Product based design
A design focus on placing known products into the context of a development where the product has a dominant standing in the hierarchy of design.
Product based design
A design focus on placing known products into the context of a development where the product has a dominant standing in the hierarchy of design.
Product based design
A design focus on placing known products into the context of a development where the product has a dominant standing in the hierarchy of design.
Product based design
Designers get worried
Designers get worried
On project
In supply chain
On project
Inte
grat
ion
Custom
isat
ion
Purpose based BiM
Open sharable asset information.
In design
In procure
In field
In accept
In use
•multiple formats
•parametric
•attribute rich
•BS 1192
•uniclass
•on demand
•ghost models
•variable LoD
•separate geometry /attributes
10/02/2013
Barony supply chain
S-C0
1S-C0
2S-C0
3
Partner
Framework
Transactional
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