framtidens affärsmodeller - handelskammardagen i borås 23 oktober 2013
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Martin BörjessonDirector Foresight to InsightKnowit Business Growth AB
martin.borjesson@knowit.sewww.knowit.se+46 704 262891@futuramb
Framtidens affärsmodeller
Martin BörjessonDirector Foresight to InsightKnowit Business Growth AB
Handelskammardagen Borås 23 oktober 2013
martin.borjesson@knowit.sewww.knowit.se+46 704 262891@futuramb
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1959...
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Cemex 1995...
Guadalajara
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Affärsmodellen - det som utmanas när nya aktörer träder inoch konkurrerar på nya främmande sätt
Dagstidningar
Bokförlag
Musikbranschen
Mobiltelefoner
Bilindustri
Tesla
IT/TelekomCar2Go
Media
Gartner: 102B App Store nedladdningar globalt under 2013, försäljning för $26 miljarder, 17% från In-App köp
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Ett företag är en verksamhet som bryggar olika logiker
Marknads-logik
Tekniklogik
AffärslogikFöretag
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Affärsmodellstänkande - en designapproach i en komplex värld
Tekniklogik
Marknads-logik
Affärslogik
Värderingsförändringar
Digitalisering
Do-it-yourself
Mobilitet
Fler
val
utor
Digitalisering
Upplevelser
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Exempel: Business Model Canvas - Alexander Osterwalder
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Vad affärsmodellerna signalerar inför framtiden
• Förståelse i typer - kategorier
• En skalmodell man kan studera närmare
• Recept - beskrivning hur man gör
• Hypoteser för hur man skulle kunna göraför att tjäna pengar
DesignEvolution
Kreativitet
ForskningLärande
Experimenterande
Explosion av nya affärsmodeller
innebär
TeknikutvecklingSociala förändringar
Samhällsutmaningar
Branschutmaningar
Ekonomiska förändringar
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Allt mer komplexa samband knyts ihop i allt fler affärsmodeller
Open source
DIY
Gamification
PyramidSocial nätverksförsäljning Freemium
P2P
Crowdfunding
Crowdsourcing
Direktförsäljning
Bricks-and-clicks
Auktion Nätverkseffekt
Hyvel-och-blad
Service-av-produkt
Prenumeration
Premium
Lågkostnadsmodellen
Ta bort mellanleden
Evig beta
Bricks-and-mortar
Annonseringen betalar
Postorder
Big DataValuta-explosion4B
Kina
Hem & familj
Fabriken
Affär
Enkla relationer
Begränsade resurser
Mobilitet
Stad
Upplevelser
Data NätverkJIT
Internet
IndividualiseringInnovation
Ökande komplexitet
Modernamänniskan
Osäkerhet
Kunskaps-explosion
...
1950 2000
Individen++
Livsstilskapning
2013
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Framväxande affärsmodellstyp: P2P - plattform - crowd
Blocket: 2012 annonserades varor ut för 313 miljarder SEK ≈ 9% av Sveriges BNP
AirBnB: >10 miljoner bokade nätter över hela världen
Kickstarter: Sedan 2009 har 5 miljoner människor
äskat $830 miljoner och ca 50,000 kreativa projekt har finansierats
App Store: 102 miljarder nedladdningar globalt under 2013, försäljning för $26 miljarder, 17% från In-App köp
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Framväxande affärsmodellstyp: Open X - DIY - Collaboration(Open source, Open Spec, Open Content, Open Data, Open Innovation…)
LEGO: utnyttjar den osynliga demografin av kreativa individer som utvecklar nya idéer för LEGO
Kinesiska motorcykelindustrin: • Växte från ca 3 miljoner enheter 1993 till >26 miljoner
2011 (= >50% av världens produktion - trots förbudet mot motorcyklar i städer)
• Har >130 motorcykelmärken• Självorganiserande system - baserat på öppna gränssnitt
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Martin BörjessonDirector Foresight to InsightKnowit Business Growth AB
martin.borjesson@knowit.sewww.knowit.se+46 704 262891@futuramb
Tack!
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