fortress insurance presentation

A Social Media Strategy Primer

@TomMartin

Dental professionals are online

Your Social Media Goals

Lead GenerationRelationship EnhancementSearch Engine Optimization

those are social media Platforms

not social media

what is social media?

Content - cura:on vs crea:on

Unique Content Stands Out

Content - pla;orms

blogging

hosted content

primary content types

documents powerpoint pictures video audio

lose the form

building a content strategy

content seeding/optimization

image repurposed from: contentmarketinginstitute.com

content seeding/optimization |your most important reader

Source: Google Keyword Tool

content seeding/optimization |tools

content seeding|niche groups

content seeding| sig files

content seeding| blog commenting

it’s not Platforms

Your Social Media Goals

Lead GenerationRelationship EnhancementSearch Engine Optimization

504-383-4410 | Tom@ConverseDigital.com | @TomMartin

fortress insurance presentation

llc image

llc cura

crea

contentmarketinginstitute

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