fomo ux: what you need to know about today’s ux trends

What do users want? Actually, it’s not that complicated. This fun, fast-paced talk will cover the latest trends in IA design and UX, and is backed by our direct qualitative research for a variety of Fortune 500 clients representing industries including finance, ecommerce, retail and more. So, what’s new in IA design and UX strategy action plans that are leading to better IA and UX and a better world? There’s more happening right now than what Apple or Google Glass would lead you to believe. A better world means crafting better IA, focusing on how IA and UX complement each other to create opportunities for users to engage, buy, use and connect with a given product, brand or service. IA and UX strategy design plans turn these discoveries into realities by making sure that the experiences users have are easy, efficient, satisfying, engaging, and compelling; enhancing both the user's immediate world and the community/world beyond.