flourish with facebook: 3 ways to take your online presence from blah to brilliant

Flourish with Facebook: 3 ways to take your online presence from blah to

brilliant

Sandy K. Sidhuwww.sandyksidhu.com

@SandySidhu

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Recap: So what is social media?

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Traditional Marketing Social Media Marketing

Dominate the Market Create a social media

community within the market

Shout out loud! Listen, Observe, Provide Value

and Engage

It’s all about ME, ME, ME Us, Us, Us, WE!

Push your product or service Pull people in with your

message & story

Advertising Word of Mouth Marketing

Control and Dictate Allow and Share

Nurture “Leads” Build and Nurture

Relationships

Costly Less costly

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Less yelling

More engaging

Social Media is..

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Getting started

Create a Business Profile Page

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Use custom tabs to share offers and incentives with your potential fans

Use Custom Tabs

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Grow your fanbase

Now that you have some ideas about creating a Facebookpage, how do you get people to ‘Like’ you? Let’s look at growing your fanbase.

• suggest your page to your friends

• send an email to your existing clients

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Add the social icons everywhere!

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Advertising

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Create ads targeted at your customer profile

Give them a Reason to Join

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Engage with your fans

Sharing on Facebook

Ask questions

Polls/surveys

Share behind the scenes information

Tips

Offer exclusive deals/specials

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Encourage Participation

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Get your fans to participate in contests, giveaways

Start conversations

Share: goals, challenges, achievements

Interesting content: videos, blogs, pictures, news articles, even jokes!

Highlight members in your community

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More on “liking”

Interact

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Use Facebook Questions

• To poll and survey your community

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Interact on Other Pages

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Find other pages that are in line with your values and brand

Join the conversation

Listen to what others are saying

Observe how others interact

Join in

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Interact as Your Page

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Like content on other pages

Leave comments

Share content from other pages

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Share content from other pages on your page

Facebook: In Summary

Be interesting!

Share

Don’t just talk about your products and services

Build a community around your ideas and products.

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What works? Use Insights

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Pages allow you access to statistics and information about your fan base

See what resonates and when!

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Bringing it all together:

Consistent

Engaging

Present

Consistent

TIP #1:

• Develop a content strategy and content calendar to help you stay consistent

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EngagingTIP #2:• Curate content from your members (“What fuels your

passion”) and then you can use this advice in a blog post and so on.

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Be Present

TIP #3:

• Be there!

• Respond Promptly

• Ask a question and be the first to answer to get the conversation going

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Your turn: Getting Started

Develop a Social Media Strategy

Break it down into phases

Don’t try to do it all at once

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Social Media Pit Falls

Lack of purpose?

Not writing for your target audience

Social media is not as high a priority as other types of marketing

Learning Curve: It’s not easy!

Lack of Ownership

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SOCIAL MEDIA

MARKETING

EMAIL MARKETING

CAMPAIGNS

PPC

SEO

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A few last words

Social media is part of a marketing strategy and is not meant to replace your existing marketing but rather work together.

You don’t need to be a part of every site.

Social media won’t fix your products. Meaning, if your product isn’t so hot, well social media isn’t going to make it hotter.

People interact with people and not products. Be a human first.

Have fun! It is social media. And it’s okay to ask for help.

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About Sandy:

Sandy has been assisting everyone from CEOs, Senior Sales and Marketing leaders and small business owners on how to integrate social media into their marketing strategy and use blogging, Facebook and Twitter to grow their presence and connect with customers and increase revenue.

She understands the changing landscape of the web and can help organizations be an integral part of this landscape.

Connect With Me:sandy.sidhu@gmail.comhttp://www.sandyksidhu.com/work-with-me/