flirting 2.0: making your move in the digital age

Making your Move in the Digital Age

April 23, 2010

Michelle Fares, Intern Interactive Strategy

2rtcrm proprietary and confidential

Social Media Continuum

3rtcrm proprietary and confidential

How is technology changing the way we communicate?

Sources: www.collegehumor.com

rtcrm proprietary and confidential 4

Stats and Trends

Sources: http://blog.nielsen.com, www.huffingtonpost.com, www2.mcdowellnews.com

50 10

84300,000

9

rtcrm proprietary and confidential 5

Millennials

• Youngest are in their early teens, oldest are just turning 30

• Use technology for self expression, constantly connected to peer groups

• Over 80% sleep with a cell phone by their bed

• 75% of them have profiles on social networking sites

Sources: http://www.msnbc.msn.com, http://today.msnb.msn.com, www.csulb.edu

rtcrm proprietary and confidential 6

Flirting 2.0 - Early Stages

• Millennials are good at communicating with words, but not so good at picking up nonverbal cues

• Use Twitter, Facebook, etc. to strike up a conversation, but have trouble noticing if they’ve said the wrong thing

Sources: www.wsj.com, www.matthardwick.com

rtcrm proprietary and confidential 7

rtcrm proprietary and confidential 8

Facebook Flirting

• Facebook flirting begins with a friend request:

Sources: http://content.techrepublic.com, www.techcoquette.com

Profile browsingWall posts

Status comments

Facebook chatPrivate messaging

rtcrm proprietary and confidential 9

Facebook Flirting, cont’d

• Poking is an online application that lets you get someone’s attention

• Facebook stalking

Sources: http://www.techcoquette.com

rtcrm proprietary and confidential 10

rtcrm proprietary and confidential 11

Foursquare Flirting

• Foursquare flirting has its benefits, but there are also pitfalls to be aware of

Sources: http://www.techcoquette.com

Acknowledge that it’s an unusual approach

Use Foursquare to keep conversation moving

Cement the connection casually

Leave them an easy out

DoTry to be mysterious with your information

Use your phone as a crutch

Assume a closeness that doesn’t exist (yet)

Continue the conversation if the other person isn’t interested

Don’t

rtcrm proprietary and confidential 12

rtcrm proprietary and confidential 13

Twitter Flirting

• Twitter offers another opportunity to connect with a person of interest online

• However, it is a public medium @ vs DM@

• If you’re not careful, you could end up on this site

Sources: www.twitter.com/awkwardin140

rtcrm proprietary and confidential 14

• Sites like Flirt140 help connect people on Twitter

• “Flitter” is a speed dating event created by a Canadian company Sample tweet: #129, you’re so fine, but #152, you’re

hot too. Man oh man, what will #72 do?

Twitter Flirting, cont’d

Sources: www.sfgate.com, http://flirt140.com, www.lemondrop.com, www.reuters.com

rtcrm proprietary and confidential 15

rtcrm proprietary and confidential 16

Text Message Flirting

• There are many benefits to text messaging Convenient Instant (Mostly) Private

• “Flirtexting” Traps:

“If you don’t want

to date, abbreviate

Beware the booty text

Avoid TUI

Know when to

put down the phone

Sources: www.cnn.com

rtcrm proprietary and confidential 17

Text Message Flirting, cont’d

• Usually, “flirtexting” is innocent and harmless. However, sometimes it can go too far

• Texts can be forwarded or end up on public sites like “Texts from Last Night”

• Sexting: sending nude or semi-nude photos from cell

phone to cell phone

Sources: www.textsfromlastnight.com

Take Aways

rtcrm proprietary and confidential 19

Flirting 2.0 – Take Aways

• Millennial generation are currently pharma customers or will be in a few decades

• Millennials use public forms of communication for casual connections

• Value their privacy, but express that in different ways

• Also value in-person connections

Post-Flirting: What Happens Next?

rtcrm proprietary and confidential 21

The Couple that Tweets Together…

Sources: http://www.theglobeandmail.com/, http://twitter.com/@gremanda

rtcrm proprietary and confidential 22

The Couple that Tweets Together, cont’d

Sources: http://www.theglobeandmail.com/, www.mashable.com

When the Going Gets Tough, the Tough Get on Facebook

rtcrm proprietary and confidential 24

The Aftermath: The Break Up

• Millennials who are used to flirting and dating online will often find ways to end a relationship online also

Sources: www.lamebook.com, www.breakuptexts.com

rtcrm proprietary and confidential 25

Good Examples of Online Flirting

Sources: www.facebook.com, www.twitter.com, www.google.com