five things i hate about semrush

TODAYS PRESENTER

DAVID BLACK CUSTOMER SUCCESS DIRECTOR SEMRUSH, USA DAVID_BLACK@SEMRUSH.COM TWITTER: @THEGUYATSEMRUSH

Five Things I Hate About SEMrush

Tuesday May 27, 2014

#1. SEMrush Doesn’t Have Enough Data.

UNDERSTANDING OUR DATAWHAT: START WITH A DATABASE OF 100+ MILLION MOST POPULAR KEYWORDS. DATA FOR 25 GEOGRAPHIC REGIONS OF GOOGLE AND US BING. HOW: FREQUENTLY QUERYING EACH KEYWORD IN OUR DATABASE. ANALYZING TOP 20 ORGANIC AND TOP PAID SEARCH ADS.

MUST RANK FOR THESE KEYWORDS + WITHIN TOP RESULTS

THE WEB PRESENCE NEEDS BETTER ORGANIC/PAID VISIBILITY. IF YOU’RE A CONSULTANT, THESE ARE YOUR LEADS. IRRELEVANT DATA ISN’T WORTH PURSUING.

“NOTHING FOUND” CAN BE GOOD!

#2. SEMrush Is Wildly Inaccurate.

SEMRUSH IS NOT AN INTERNAL ANALYTICS TOOL. BUT IT PLAYS REALLY NICE WITH OTHER ANALYTICS PLATFORMS! WE DO NOT HACK ANALYTICS ACCOUNTS. WE MAKE VERY EDUCATED ESTIMATIONS WITH PROPRIETARY FORMULAS.

TRAFFIC - SERP RANKING & KEYWORD SEARCH VOLUME. ADS BUDGET - RANKING, VOLUME & AVERAGE CPC.

BE PREPARED

DON’T HATE - EXTRAPOLATE!FROM ALL SOURCES

Social 14%

Paid 27% Direct/Return

34%

Organic (y) 25%

TOTAL ORGANIC TRAFFIC

75%

SEMrush reports (x) 25%

X*4 = TOTAL ORGANIC REFERRAL (Y) Y*4 = TOTAL FROM ALL SOURCES

#3. I Don’t See All Of My Keywords.

SEMRUSH HAS A MASSIVE KEYWORD DATABASE. BUT, IT’S NOT POSSIBLE TO CARRY EVERY KEYWORD KNOWN TO MAN. TYPICALLY HAPPENS WITH ADWORDS THAT CONTAIN GEO-MODIFIERS FOR NONMETROPOLITAN AREAS. DON’T WORRY! YOU CAN STILL RESEARCH A SIMILAR COMPETITOR EVEN IF THEY’RE NOT IN LOCAL PROXIMITY.

THE REASONS WHY

#4. The Local Data I Need Is Not Available.

POSITION TRACKING IS BASED ON KEYWORDS YOU DEFINE. ANALYSIS GOES 10 RESULTS PAGES DEEP AS OPPOSED TO TOP 20 POSITIONS. YOU CAN TRACK POSITIONS RELATIVE TO ALMOST EVERY LOCALIZED REGION ON GOOGLE SEARCH.

WHAT TO DO? USE POSITION TRACKING!

#5. SEMrush Subscriptions Are Too Expensive!

FIND STRONG, CONVERSION-WORTHY KEYWORDS. SAVE MONEY BY OPTIMIZING YOUR EXISTING CAMPAIGNS. LOOK FOR NEW ADVERTISING CHANNELS. FIND POTENTIAL CLIENTS (LEADS) THAT MAY NEED YOUR SEO/PPC MANAGEMENT SERVICES. PROMO CODE AVAILABLE AFTER THE WEBINAR!

SEMRUSH PROMOTES ROI!