finding the right idea

Tomislav Buljubašić

7innovation.net

Finding the Right Idea

There is no word for CREATIVITY in tibetan language.

The closest translation is “NATURAL”.

The trigger for creative spark

Laziness

“If you copy from one it’s plagiarism; if you copy from two it’s research.” Wilson Mizner - screenwiter

(Combination is the essence of creativity)

Need

We take zippers for granted...

The product wasn’t originally conceived for convenience - engineer Scott Peters watched his uncle develop myotonic dystrophy and had big problems with buttons.

Magzip

“I think I could come up with a better zipper than what the rest of the world has used for 100 years,” Scott Peters

Everything, everything could be better, (made better)...

Need

Frustration

It wasn’t created in Detroit but rather on farms...

Frustration User generated design

“Dar maštanja, značio mi je više, nego moj talent upijanja pozitivnog znanja.”

Albert Einstein

Find the right idea

Business

Ljudi

Tehnologija

Examples of “Conjoint” innovation: Apple: Steve Jobs & Steve Wozniak Google: Larry Page & Sergey Brin Facebook: Mark Zuckerberg & Eduardo Saverin Microsoft: Bill Gates & Paul Allen Netflix: Marc Randolph & Reed Hastings Intel: Robert Noyce & Gordon Moore Marks and Spencer*: Michael Marks & Thomas Spencer Skype: Niklas Zennström & Janus Friis Sony: Masaru Ibuka & Akio Morita Formula One: Bernie Ecclestone & Max Mosley Rolls Royce: Henry Royce & Charles Rolls Elektrifikacija: George Westinghouse & Nikola Tesla Parni stroj: James Watt & Matthew Boulton

Re-connecting Creativity, Innovation & Entrepreneurship

Source: Joe Tidd / ISPIM Magazine Oct.2013.

51st product Technology-driven idea

Croatia is on place 14 of FIFA ranking, can this(or other) countries be so good at other fields too? In Croatia 5-yeard-olds are on football training, can they train/develop other skills in similar way?

First 100 days of an idea as movie project.

Example: Irish incubator

NCI

• 90% companies don’t work what they had in plan on day #1!

• Local market is too small, so all companies work on international market.

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