finding quality prospects to boost your linkbuilding and outreach efforts

ABOUT ME

Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts

• Director of Marketing, Launch That

• I’ve had something to do with linkbuilding since day 1 –

• Linkbuilder

• Linkbuilder Manager

• Managed Linkbuilding Managers

• We are really good at building links in some of the most

competitive spaces on the internet.

Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts

3 BOLD STATEMENTS

Linkbuilding should be an essential aspect of your

overall SEO strategy…

Manual linkbuilding is still effective in 2017 and will continue to

be for many years…

Targeted linkbuilding works…

Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts

Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts

COMING UP WITH AFFINITIES

Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts

Website

Topic

TopicTopic

Sub Topic

Sub Topic

Sub Topic

Sub Topic

COMING UP WITH AFFINITIES

Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts

Credit Union

Retirement Accounts

MortgagesFinancial

Assistance

FA Department

Seniors

Realtors

Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts

LET’S START WITH THE ACTIONABLE STUFF

1. SEARCH OPERATORS – LINKS AND RESOURCES PAGES

Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts

bit.ly/Search-Operators-List

Choose Your Search Operator

• inurl:

• intitle:

Links? Resources?

Useful Links?

• Links

• Resources

Choose Your Affinity

• Affinity 1

• Affinity 2

EXAMPLES

Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts

"financial aid" inurl:links

"financial aid" inurl:resources "real estate" inurl:resources

"financial aid" intitle:resources

"financial aid" intitle:links

"real estate" inurl:links

"real estate" intitle:resources

"real estate" intitle:links

2. FINDING PATTERNS – SEARCHES OVER SEARCHES

Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts

Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts

3. STALK YOUR DIRECT COMPETITORS

Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts

4. STALK YOUR COMPETITORS, AGAIN…

Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts

"PMLive" -site:pmlive.com

5. STALK YOUR NON- DIRECT COMPETITORS

Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts

5. GOOGLE MAPS

Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts

6. REVERSE IMAGE SEARCH

Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts

Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts

7. FOLLOWERWONK

Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts

Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts

8. FACEBOOK GROUPS

Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts

9. BUILD RELATIONSHIPS

Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts

http://bit.ly/Twitter-Chats

10. LIFE BEYOND GOOGLE

Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts

11. MILLIONSHORT

Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts

http://bit.ly/MS-Help-Resources

12. LINKS IN RESOURCE PAGES

Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts

13 LINKING

OPPORTUNITIES

13. UNLINKED BRAND MENTIONS

Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts

FINDING EMAILS

Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts

Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts

HERE IS BRETT’S EMAIL

KEEPING TRACK OF THIS DATA

Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts

$$$

FREE

FREE

Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts