final project behavioral economic music piracy

Music Piracy

The Pirate Team

Let Get’s It Started - Black Eyed Peas

Issues

What is Music PiracyStatistics

Measurement

Biases and Heuristics

Intervention

Structure Complex Choice

iNcentives

Discussion

1 Song

$ 9.99

Have you heard?Justin Nozuka

“A Pirate’s Life for Thee”

Sound recording piracy, also known as “music piracy,” is

the unauthorized and intentional act of copying, selling, distributing, acquiring or transferring by any method, means or manner, sound recordings that are not in the

public domain .(Piracy vs. copyright, 2011)

Yo Ho (A Pirate's Life for Me) - Disney

Issues

What is Music PiracyStatistics

Measurement

Biases and Heuristics

Intervention

Structure Complex Choice

iNcentives

Discussion

2 Songs

$ 4.995

Have you heard?State Radio

“Please Don’t Steal the Music”

please Don’t Stop The Music - Rihanna

Issues

What is Music PiracyStatistics

Measurement

Biases and Heuristics

Intervention

Structure Complex Choice

iNcentives

Discussion

3 Songs

$ 3.33

Have you heard?Trevor Hall

“Please Don’t Steal the Music”

Please Don’t Stop The Music - Rihanna

Issues

What is Music PiracyStatistics

Measurement

Biases and Heuristics

Intervention

Structure Complex Choice

iNcentives

Discussion

3 Songs

$ 3.33

Have you heard?A Fine Frenzy

$7b * 1,000% * 31% * 30b * $7-$20b * $12.5

billion * 71,060 * $2.7b * $422m

“I’ll Never Stop”

Herding

Status Quo

Overconfidence and Optimism

Loss Aversion

i’ll Never Stop - Nsync

Issues

What is Music PiracyStatistics

Measurement

Biases and Heuristics

Intervention

Structure Complex Choice

iNcentives

Discussion

4 Songs

$ 2.4975

Have you heard?Hello Saferide

“Don’t Stop Me Now”

Anchoring

Representativeness

Availability

Don’t Stop Me Now - Queen

Issues

What is Music PiracyStatistics

Measurement

Biases and Heuristics

Intervention

Structure Complex Choice

iNcentives

Discussion

5 Songs

$ 1.998

Have you heard?Mac Miller

“Let the Music Play”

Let the music Play - Barry White

Issues

What is Music PiracyStatistics

Measurement

Biases and Heuristics

InterventionStructure Complex Choice

iNcentives

Discussion

M

2010 2011 20122013 2014 2015

6 Songs

$ 1.665

Have you heard?Tevin Cambell

“Let the Music Play”

Let the music Play - Barry White

Issues

What is Music PiracyStatistics

Measurement

Biases and Heuristics

InterventionStructure Complex Choice

iNcentives

Discussion

6 Songs

$ 1.665

Have you heard?Slevin

Automatic registration

Mapping the options

Default Subscription

Feedback1793 Songs

$ 0.0056

“I Got the Music in Me”

I got the music in me - Kiki Dee

Issues

What is Music PiracyStatistics

Measurement

Biases and Heuristics

Intervention

Structure Complex ChoiceiNcentives

Discussion

7 Songs

$ 1.4271

Have you heard?Never Shout Never

“Virtual ownership”instant

universal

automatic synchronization

“I Can Hear Music”

Smart iNcentives

Intelligent profiling

Have you heard?Points

I can hear music - Beach Boys

Issues

What is Music PiracyStatistics

Measurement

Biases and Heuristics

Intervention

Structure Complex Choice

iNcentives

Discussion

8 Songs

$ 1.2488

Have you heard?John Ondrasik

“We're the Music”

Initial Measurement

# of initial exposures to free trial

#of people who opt out

# of people who sign in without mobile phone initiative

Track usage and rewards redemption

What is Music PiracyStatistics

Measurement

Biases and Heuristics

Intervention

Structure Complex Choice

iNcentives

Issues

Discussion

Me Against The Music - Britney Spears Feat. Madonna

9 Songs

$ 1.11

Have you heard?Schwaynze

“We're the Music”

Long Term Measurement

Job creation

New Artists contracts

Revenue increase in the sound recording industry

What is Music PiracyStatistics

Measurement

Biases and Heuristics

Intervention

Structure Complex Choice

iNcentives

Issues

Discussion

Me Against The Music - Britney Spears Feat. Madonna

9 Songs

$ 1.11

Have you heard?Soja

“No No No”

Service Coverage

Partnerships with Service Providers

Accessing people who do not listen to music on the or mobile devices

Rehab - Amy Winehouse

What is Music PiracyStatistics

Measurement

Biases and Heuristics

Intervention

Structure Complex Choice

iNcentives

IssuesDiscussion

10 Songs

$ 0.99

Have you heard?Chadwick Stokes

Issues

“Music”

How Many People Download Illegally?Why?

What would make you change your behavior?

Music - Madonna

What is Music PiracyStatistics

Measurement

Biases and Heuristics

Intervention

Structure Complex Choice

iNcentives

Discussion

11 Songs

$ 0.9081

Have you heard?Endway

Thank You

Molly- Peggy - Lizzie - Claire

Thank You For The Music - ABBA

Issues

What is Music PiracyStatistics

Measurement

Biases and Heuristics

Intervention

Structure Complex Choice

iNcentives

Discussion

12 Songs

$ 0.8325