final myntra and jabong

A COMPARITIVE STUDY REPORT

ON

MYNTRA & JABONG

Project submitted in partial fulfillment of the requirement of the award of the degree of

BACHELOR OF BUSINESS ADMINISTRATION

By

ANKIT KUMAR

(BBA/3022/10)

DEPARTMENT OF MANAGEMENT

BIRLA INSTITUTE OF TECHNOLOGY

MESRA, RANCHI

2013

COMPANY PROFILE

Myntra.com is an aggregator of many brands.

It’s business model is based on procuring current

season merchandise from various brands and

making them available on the portal at the same

time as in respective retail brand outlets. All these

products are offer to customers on MRP.

BUSINESS MODEL

Features

It translates a superior experience

with customers.

Broader product selection.

Unmatched efficiency which leads

to a better purchasing decision.

Easy to navigate.

Good content.

Fast and responsive.

Jabong is from the Rocket internet group.

It’s a German investment firm that starts companies all

over the world.

Unlike the typical startups, Jabong was an e-commerce

initiative from Rocket internet group itself.

There are no founders in the traditional sense-ie., there

had been nobody who worked for sweat equity to build a

proof of market opportunity and ramped up the business

from there.

Since it was founded by an investment firm, they had

huge investments from day1, and Rocket group had

assembled (employed) a team of good e-commerce

executives.

Active community.

Easy to navigate.

Good content.

Good deals.

Site is fast and responsive.

FEATURES

RESEARCH OBJECTIVES

Find level of satisfaction on various parameters of

Myntra.com and jabong.com users.

Access the Customer’s knowledge related to use of e-

commerce websites.

RESEARCH METHODOLOGY

Primary data:- As per my research primary data is collected through questionnaire

which is filled by e-commerce website users.

Sample Size: 60.

Secondary data:- www.myntra.com

www.jabong.com

www.google.com

Books:-

C.R KHOTHARI

INTERPRETATION OF RESULTS

50.87%49.12%

Ratio of males & females

Male

Female

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

upto 18 18-22 23-35 36 & above

1.75%

87.71%

10.52%

0%

Ratio of ages

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Yes No

100%

0%

Do you use e-commerce websites

57.89%

21.05%

21.05%Myntra

Jabong

Others

Which website do you prefer/use for shopping

purpose?

Myntra users who think website is user friendly.

93.93%

6.06%

Myntra users

Yes

No

Jabong users who think website is user friendly.

8.33%

91.66%

Jabong users

No

Yes

Other users who think website is user friendly.

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Yes No

100%

0%

Other users

Which parameter do you prefer for selecting this particular

website?

20%

24%

35%

21%

Offers

DiscountCoupons

DeliveryTime

PaymentMode

How did you get information about the website?

37.93%

56.89%

5.17%

T.V/News

Family/Friends

Recommend

Did promotion strategy of website affects your

buying decision?

66.66%33.33%

Affected

Not Affected

Users who are affected by promotion strategy of Myntra.

69.69%

30.30%

Affected

Not Affected

Users who are affected by promotion strategy ofJabong.

75%

25%Affected

Not Affected

Users who are affected by promotion strategy of other Websites.

50%50%

Affected Not Affected

All the users of Myntra, Jabong & Others who feel secure

while making payment online?

83%

17%

Secure Not Secure

Are you satisfied with the return policy of the

website?

83.33%

16.67%

Satisfied

Not Satisfied

Percentage of users who are satisfied with the return policy of

Jabong, Mynta & Others.

83.33%

16.67%

Satisfied

Not Satisfied

Suggestions & feedback given by users for

improving of services of the websites:-

Return policy should be more clear.

The price of some products are higher than the local market price.

Sometimes the original product differs from the actual one whichare displayed on the website.

Allow two or more discount coupons to apply on a single product.

Instead to compelling the customer to courier back the unwantedproducts, there should be a provision to collect the product from

customers address.

FINDINGS & CONCLUSIONS

•All the respondents have the knowledge about e-commerce websites.

•57.89% were the users of Myntra, 21.07 % use Jabong & 21.07 %

uses other shopping websites.

•6.06% users of Myntra, 8.33% of Jabong & no one of Other shopping

website users felt insecure while making online payment.

•20% of users were influenced by Offers, 24% by Discount coupons,

35% by Delivery time & 21% by Payment mode.

•83.77% users of all the websites were satisfied with the return policy

of their websites.

QUESTIONNAIRE

1. Do you use e-commerce wesite?

Yes No

2. Which website do you use/prefer for shopping purpose?

Myntra Jabong Others

3. Do you think that website is user friendly?

Yes No

4. Which factor do you prefer for selecting for this particular

website?

Offers Discount Coupons

Delivery Time Payment Mode

5. How do you get information about your website?

T.V/Newspaper Friend/Family

Recommend

6 Did promotion strategy of your website affect your

buying decision?

Yes No

7 Do you feel secure while making payment online

through your website?

Yes No

8 Are you satisfied with the return policy of the website?

Yes No

9 Do u have any suggestions/feedback regarding the

website(Please specify)

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