figaro digital thoughts

Best bits of Figaro Digital social media seminar

Stuff worth sharing

http://chrisbuckleyuk.posterous.com/for thoughts and the words to go with the slides

Tony Effik, Chair IABPeople are still people

Tony Effik, Chair, IABPeople are still people

A third of advertisers planning to allocate between 6 and 20%of their digital marketing budgets on social media in 2010,compared with just 14% in 2009.

Only 7% of respondents yet haven’t embraced socialmedia in any way, with 22% having made it a core part oftheir communications strategy, 20% feeding it into mostcampaigns, 23.5% using social media in ad hoc projects and27% having tested it with a view to using again.

Three quarters (74%) of respondents believed that provingROI was the biggest challenge for the social mediaindustry, whilst 64% saw measurement as the mostsignificant hurdle, and over half (57%) stating that more education of how best to use it is required.

Tony Effik, Chair, IABPeople are still people

“Every generation imagines itself to be more intelligent than the one that went before it, and wiser than the one that comes after it.”

George Orwell

Technology changes but people stay the same

Tony Effik, Chair, IABPeople are still people

150 is unit size

of professional

armies of Rome

150 is size of English villages as estimated in Domesday Book

150 is size of pre-industrial society clan groups

Tony Effik, Chair, IABPeople are still people

The places where we meet our friends have changed. Butcontrary to social media convention, the human condition remains the same. The number of people we can really befriends with hasnʼt changed. This limit is 150 – also knownas Dunbarʼs number.

YOU

5

15

50

150

Decreasing levels of intamcy

Tony Effik, Chair, IABPeople are still people

Technology creates global networks

Tony Effik, Chair, IABPeople are still people

Defining social media

•! ‘Online technologies and practices that are used to share opinions and information, promote discussion and build relationships.’

•! “It's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers.” Source: Wikipedia

•! Does it allow you to create, connect and share more easily?

Nick Jones, Director, interactive services, COI

How COI see social media

Nick Jones, Director, interactive services, COI

How COI see social media

The flip-side: digital engagement

Engagement !! dialogue: moving from broadcast to conversation;

!! not only listening but responding; !! two way collaboration sharing information, data, opinion, discussion;

!! building and sustaining rational and emotional relationships

!! moving audience from awareness to action.

Digital !! the leverage of digital media technologies

!! the use of interactive techniques to improve service delivery and information provision.

Continue the conversationChris Buckley

e: chris.buckley@headstreampr.comb: chrisbuckleyUK.posterous.com

t: @buckers

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