field training - peer to peer organizing

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Peer to PeerOrganizing

Vote Pledges, Homes, Hangouts, andwinning elections

aka

why Transformers Changed a generation

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Why are Millennials Different?

The big three of the early 80s

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Why are Millennials Different?Most marketed to generation

=Savvier Adult

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Motivating Young People

or

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Motivating Young People

Write this down ...

Celebrity Endorsements,Concerts, TV Ads, Kick-Ass

Marketing, T-Shirts, Chum,Cool Slogans, Webpages,

MySpace ALONE...

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So What is Peer to Peer Organizing?

PEER-TO-PEERORANZING

WORKS

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What Works THE OLD NEW SCHOOL?

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The Vote Pledge

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The New: Use Psychological Tools Remind friends of their commitment to

vote: Old=go vote | new=pledge reminder

Emphasize that many are voting:Old=turnout is low! | new=join the crowd

Unpacking and visualization: Old=need aride? | new=tell me how youll vote

Remind voting records are public.

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Voting Record is Public

8.1% Increase

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The YDA Model: Homes & Hangouts

hOMES hANGOUTSDoor to door Street-Teams

EventsWorkSchoolCommutesOnline

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The ultimate goals door-to-door

Guitar HeroTournament

Bar Contacts

Trick-or-Vote

Tabling on Campus

Comedy Show

Comm ServiceProject

Initial Door Contact

Text Message

Webpage

Facebook

Door to DoorIn Person Contact

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Some Keys Track your data. Follow up. Keep it simple. Keep it positive.

Keep it relevant. Keep it real. Ditch the script.Ask them to

participate.