festivals ireland - dublin nov 2010

PCM creative - social media made simple

Social Media Success&

Festivals

Dublin 2010

PCM creative - social media made simple

Social Media

Let’s start a conversation#NTDA10

PCM creative - social media made simple

Is it just a Fad?

http://bit.ly/cMiehn

PCM creative - social media made simple

Old Media vs. New Media

“Don't add technology to the way you do things, change the way you do things when you see what the technology can do.”

Marcus RomerArtistic Director - Pilot Theatre Company.

PCM creative - social media made simple

Social Media - defined

The online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other.

Social media can take many different forms, including text, images, audio, and video.

Popular social mediums include blogs, message boards, podcasts, wikis.

PCM creative - social media made simple

The 7 Roads of Social Media

•Generate an audience? •Provide event information? •Maintain audience attention? •Increase your knowledge? •Align & connect with your competitors?

•Establish your authority as an expert?•Run an event more productively?

PCM creative - social media made simple

What about my festival?

•Schedules•Team Coordination•Maintaining a Festivals identity•Publicity, Advertising, Promotion &

Affiliates•Sales: Ecommerce and Box Office

PCM creative - social media made simple

What about my festival?

•Metrics and Measurements•Event lifecycle management•Crowd Control•Feedback, Monitoring, Reporting,

Archiving•Event activity

PCM creative - social media made simple

PCM creative - social media made simple

Social Media

• Film

• Radio

• Newspapers

• Magazines

• Theatre

• Television

• Books

• Festivals

• Concerts

PCM creative - social media made simple

Social Media?

On the streets

PCM creative - social media made simple

Be social with your media

http://bit.ly/aWGcEP

Birds Eye View Film Festival

http://bit.ly/9N9h31

Glastonbury Festival

Popcorn Hat Players & Harrisburg Shakespeare Festival

http://bit.ly/bQfmPe

http://bit.ly/d5ghAE

http://bit.ly/9YlwHY

PCM creative - social media made simple

Experiences...

PCM creative - social media made simple

Social Networks

The tale of the I Love Hockley fashion show poster.

PCM creative - social media made simple

Marcus Batey www.marcusbatey.com

James Random www.

jamesrandom.posterous.com

The Power of Social Networking

PCM creative - social media made simple

Project Collaboration

PCM creative - social media made simple

Ticket Allocations

• Venue capacity 230

• New customers

• Free door entry

• Charity prize draw

PCM creative - social media made simple

Eventbrite

PCM creative - social media made simple

Free ticket?

PCM creative - social media made simple

You don’t get ought for nought!

• Email Addresses

• Twitter Names

• Custom Questions

– Do you shop in Hockley?Do you shop in Hockley?

– Other Hockley shops you love.Other Hockley shops you love.

– How did you hear about 'I Love Hockley’?How did you hear about 'I Love Hockley’?

PCM creative - social media made simple

Do you shop in Hockley?

Please select the fashion shops you have Please select the fashion shops you have visited.visited.

PCM creative - social media made simple

I Love Hockley Fashion Show

PCM creative - social media made simple

I Love Hockley – Social Media

http://bit.ly/dvtya7

Phil CampbellBlog post with photos

Daniel RoseBlog post with photo

Nottingham Evening PostArticle 1Article 2

Fashion Strand BlogPost 1Post 2Post 3Post 4Post 5

Left LionPost 1

Photos on Facebook posted by

Baa BarPhil CampbellXample Future RetroPink and Lilly

AudioBoo podcasts tagged ilovehockley

PCM creative - social media made simple

Success!

PCM creative - social media made simple

Social Media Toolkit

• BaseCampHQ

• Dropbox

• Eventbrite

• Scribd

• Tweet Deck

• AudioBoo

• Posterous

PCM creative - social media made simple

Adding Social Media

• Why are you here?

PCM creative - social media made simple

Facebook

• Status Updates

• Groups & Fan Pages

• Forum discussions

• Notice Boards / Wall

• RSS Feeds

• PPC targeted advertising

• Video & Photos

• IM live chat

PCM creative - social media made simple

The 5 steps to success

• Arrive

• Listen

• Ask

• Provide

• Advise

PCM creative - social media made simple

Is any body out there?Festival Festivals

UK Festivals

Festivals UK

PCM creative - social media made simple

Followers to Friends

Twitter for beginners on Issuuhttp://bit.ly/4yngN

PCM creative - social media made simple

The Interweb Thingy

“All the high-speed cables in the world are worthless without material that the public want to download.”

Digital Britain. An opportunity missed.http://bit.ly/Exk9k

PCM creative - social media made simple

What is important?

•Networking

•Participation

•Engagement

•Sharing

•Gathering

•Development

PCM creative - social media made simple

Live Documentation

#NTDA10

PCM creative - social media made simple

Filtering

PCM creative - social media made simple

Collecting

Manchester International Festival

PCM creative - social media made simple

Engaging

PCM creative - social media made simple

Old Media meets New Media

•Magazines•Papers•Fliers•Posters•Programs•Business Cards•Buses•Signs•T-Shirts

PCM creative - social media made simple

Datamatrix Code that resolves to Nasa’s website - http://2d-code.co.uk/moon-footprint-datamatrix-code/

PCM creative - social media made simple

Engagement

• QR codes• Geo-location

http://bit.ly/b71cEe

www.bristol-street-art.co.uk

PCM creative - social media made simple

Ambient Participation

• Gowalla

• Foursquare

• Footfeed

• SCVNGR

• Challenges• Exclusives• Commentar

y• F.O.H

PCM creative - social media made simple

Foursqaure

• iPhone

• Android

• Blackberry

• Nokia

PCM creative - social media made simple

Walks, Hunts - Trips

PCM creative - social media made simple

Mayors of Nottingham

PCM creative - social media made simple

Capture

PCM creative - social media made simple

Stay Connected, Be Productive

JOIKUSPOT premium

Notebook PC or Mac

Mobile Broadband

Mobile wifi hub

PCM creative - social media made simple

Making it Work

• Start small.

• Schedule social media time.

• Make the web part of your process.

• Pick your platforms.

• Define your goals & expectation.

• Formalise practice and conduct

http://bit.ly/policytool

PCM creative - social media made simple

All roads lead home

Audience

Agents

Venue booker

Funders

Fans

Artists

Staff, Cast & Crew

SchoolsPress

PCM creative - social media made simple

PCM creative - social media made simple

Call to Action

Identify your top 3 priority roads 3 services to investigate further Tweet and include the #NTDA10 tag

PCM creative - social media made simple

PCM projects - @pcmcreative

WEB: http://www.pcmcreative.com BLOG: http://pcmcreative.typepad.comTWITTER: http://twitter.com/pcmcreativeRETAGGR: http://www.retaggr.com/card/pcmcreative

Home of the Purple COG Monster

Internet Strategies that work - PCM creative provides web consultancy and social media optimisation packages for creatively minded people looking to affect change and explore the potential of incorporating a new media strategy into their productions, events and festivals.

PCM creative - social media made simple

Have a go…

http://bit.ly/BAFAtrip