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ANA SKY MEDIA PROGRAMIntroduction ALL NIPPON AIRWAYS TRADING CO., LTD.
[February 2015 Issue]
Inquir ies: ml_notice_mediarep@anatc.com
Line-up ● Communication Strategy Map
ANA SKY MEDIA PROGRAM
Home Wide area Airport Inflight
We offer plans to suit a wide variety of actions.
Communication strategies to suit our customers’ everyday lives and a wide range of boarding patterns.
Brand power The media is firmly based on ANA's strong brand.
Reach powerOur media makes it possible to approach approximately 3.8 million people (total for domestic & international routes) on average every month.
FrequencyOur media makes it possible to maintain contact with customers from their home (or workplace), to the airport, inflight and for the duration of their ANA-related stays.
RecencyThe downtime that passengers spend in the out–of-ordinary / space-time of an airplane heightens their receptiveness to advertising and promotions.
Target segmentSegment media able to assess attributes such as business, pleasure and high-net worth individuals through factors such as time of year, route and seat arrangement.
We are developing a wide-range of contact points from our customers’ home to the airport, inflight and more.
We have an array of media which can contribute to your company’s brand image and create value for your products and services.
POINT 01
POINT 02
POINT 03
POINT 04
POINT 05
Pamphlet withANA AZUREANA AZURE
ANAemail
magazineANA SOCIALSKY PARK
ANAemail
magazine
ANA SOCIALSKY PARK
ANA Group flight
scheduleINNOVATIVE
VOICE
ANA LOUNGEDigital
ContentsService
Advertising on back of
boarding pass
ANA Group flight
schedule
Limited to ANA domestic routes and Haneda Airport
01
ANA SKY MEDIA PROGRAM
Tsubasa-no-Okoku
ANA SKY VISION Domestic routesANA SKY SHOP
ANA SKY AUDIO
ANA My Choice Domestic routes
ANA SKY CHANNEL
International routes
ANA SKY CHANNEL CMInternational
routes
WINGSPANInternational
routes
ANA international
routes inflight placement
ANA domestic routes paper
cup advertising
Scene Contact in daily life Planning Booking Choosing a
seat
Boarding process,
checking in luggage
Going through security
Using the lounge
Boarding from the gate
Receiving hospitality on
boardSpending time
in seatTransferring
flightsArriving,
picking up luggage
Recalling journey
〈 〉
ANA domestic routes inflight
placementHaneda ⇔
Naha, Fukuoka, Itami, Chitose
Narita ⇔ Europe/America routes〈 〉 〈 〉
Inquir ies: ml_notice_mediarep@anatc.com
□ International routes□ Domestic routes□ Common
Line-up ● ANA Sky Media ProgramANA SKY MEDIA PROGRAM
Print media Audio-visual Online Promotions
Tsubasa-no-Okoku P.07
WINGSPAN P.08
ANA SKY SHOP P.09
ANA AZURE P.10
Pamphlet with ANA AZURE P.11
ANA SKY CHANNEL P.12
ANA My Choice P.13
ANA Group flight schedule P.14
ANA SKY VISION P.15
ANA SKY CHANNEL CM P.16
ANA SKY AUDIO P.17
ANA LOUNGE DigitalContents Service P.18
ANA email magazine P.19
ANA SOCIAL SKY PARK P.20
INNOVATIVE VOICE P.22 ANA domestic routes inflight placement P.24
ANA international routes inflight placement P.25
ANA domestic routes paper cup advertising P.26
Advertising on back of boarding pass P.27
ANA SKY MEDIA PROGRAM 02Inquir ies: ml_notice_mediarep@anatc.com
Inquir ies: ml_notice_mediarep@anatc.com 03
ANA Customer Profile
The total number of passengers for domestic and international routes combined is approx. 45.7 million annually or over approx. 3.8 million each month.
Men in their 30s-50s mainly f ly for business.
Number of passengers / Shift Gender / Age / Residence type / Income / Industry
24%
76%Male
Female
Age composition (%)Gender
Residential Household income (%)
40s50s
60s and over
20s30s
6%2%
22%
49%
21%
Own house
Own apartment
Rental apartment
Company-provided house, dormitory
Rental house
516
3028
21
%%
%
74%30s – 50s
ANA SKY MEDIA PROGRAM
ANA SKY MEDIA PROGRAM Line-up ● Data Overview/ANA Customer Profile (1)
Shift in ANA Group passenger numbers (Domestic and international route total)
Passenger number shift (domestic routes)
Passenger number shift in FY2013 (domestic routes/by month)
Passenger number shift (international routes)
Passenger number shift in FY2013(international routes/by month)
5,000
5,000
500 70
Jan JanFeb FebMar MarApr AprMay MayJun JunJul JulAug AugSep SepDec DecOct OctNov Nov
700
4,000
4,000
400 60
600
3,000
3,000
300 50
500
2,000
2,000
200 40
400
2009
2009 2009
2010
2010 2010
2011
2011 2011
2012
2012 2012
2013
2013 2013
1,000
1,000
100 30
300200100
(10K people)
(10K people) (10K people)
(10K people) (10K people)
* Figures under 10,000 are rounded down * FY2013 ANA press release
Number of ANA Mileage Club members
No. of ANA Mileage Club members:
Approx. 26 million.(Current as of March 2014*)No. of these with credit card function:
Approx. 2.78 million.* March 2014 study by ANA Mileage
%
%
481412
302 279
346
274314 305 326
395355 357 355
32147
5555
4550
5562
54 53 52 5247
3,795 3,824 3,667
4,208 4,305 4,256 4,459 4,569
3,831 3,936 588627 633 3 4 6
7
7
77
7
8
810
14
12
Below 3 mill yen
3-4 mill yen
7-8 mill yen
9-10 mill yen
12-15 mill yen
20 mill yen or more
No response
5-6 mill yen
4-5 mill yen
6-7 mill yen
8-9 mill yen10-12 mill yen
15-20 mill yen
9.33mill
Average income
* Feb 2014 online survey by a research company (Respondents: Nov 2013 – Jan 2014 ANA international/domestic route customers)
Industry
Unit: 10K people
Unit: 10K people
Unit: 10K people
Unit: 10K people
Unit: 10K people
Energy, materials,
industrial machinery
Education, medical
services, religion
Information,
comm
unications, IT
Governm
ent, organization
Drugs, m
edical supplies
Real estate, housing equipm
ent
Foodservice, various services
Autom
otive
Distribution, retail
Finance, insurance
Other
Inquir ies: ml_notice_mediarep@anatc.com 04
More than half of customers fly for business purposes. Many customers read travel/leisure magazines, followed by business/money magazines and general monthly magazines.
For both domestic and international routes, many customers watch digital terrestrial channels. Also, over 50% of customers watch BS digital channels (free).
Reason for flying
Frequency of flying ANA during the past year
Preferred magazine genre
Preferred broadcasting channel
Domestic routes International routes
ANA SKY MEDIA PROGRAM
ANA SKY MEDIA PROGRAM Line-up ● Data Overview/ANA Customer Profile (2)
6%
1%56%
( )
37%
Business
Sightseeing/Leisure
Personal visit /Homecoming trip /Ceremonial occasions
Other
Male:76%Female:24%
11
2-3 2-34-5
4-56-9
6-910-14
10-1415-19
15-1920 or more
20 or more
16%
32%
10%3%
34% 36%18%
15%12%
8%7%
5%3%
1%
Avg.
6.0flights
/year
Avg.
3.8 flights
/year
* Avg. customer frequency calculated from weighted average * Feb 2014 online survey by a research company (Respondents: Nov 2013 – Jan 2014 ANA international/domestic route customers)
Travel/leisureD
igital terrestrial
BS digital (free)
Internet video
Cable TV
WO
WO
W
SKY PerfecTV
Video on Dem
and
Star Channel H
V
Other
Other
New
s
SportsD
ramas
Movies
Interests/education
Music
Anim
ation, special effects show
s
Plays, performances
Welfare
Variety shows
Docum
entaries/cultural show
s
Information,
current affairs
No preferred
TV program
Business/money
General m
onthly
Food/gourmet
Weekly m
agazine
Sports
Cars/m
otorcycles
Wom
en’s fashion
Local information
Art/history
Men’s com
ic
Men’s fashion
Men’s lifestyle
Practical living
Health
Television information
Wom
en’s weekly
Wom
en’s comic
Maternity/child raising
No preferred m
agazine
Gam
es/animation
information
Other Interests/
specialist journal
Wom
en’s lifestyle
Beauty/cosmetics
Entertainment
information
Broadcasting channel TV program genre * TV viewer base
Inquir ies: ml_notice_mediarep@anatc.com 05
ANA SKY MEDIA PROGRAM Line-up ● Data Overview/ANA Customer Profile (3)
ANA SKY MEDIA PROGRAM
73%29
24
11
10
44
36
36
24
19
25
34
38
4
8
12
20
4
7
7
8
60%
47%
34%
Take action daily to further career and improve skills
Prioritize private life over work
Often choose good quality items even at high price
Online web sites
Newspapers
Willing to invest time and effort into finding good products
Conversation of acquaintances, friends and family
Direct mail, pamphlets, catalogues
Place importance on their individualism
In-store taste testing
In-store pop-ups, posters
Often buy products in bargain sales
Magazines
Public transportation advertising such as outdoors, train stations, airports, in trains, etc.
Like to buy latest and novel products
Online reviews
Radio
Often buy on impulse
TV
Free newspapers
Conscious of trends when buying clothes or fashion accessories
Taste testing with sample products and testers
Want to become a top business person
Highly motivated to work
Total % that apply
■ Apply ■ Somewhat apply ■ Not sure ■ Doesn’t really apply ■ Doesn’t apply
■ Apply ■ Somewhat apply ■ Not sure ■ Doesn’t really apply ■ Doesn’t apply
■ Apply ■ Somewhat apply ■ Not sure ■ Doesn’t really apply ■ Doesn’t apply
68%
74%
45%
58%
66%
32%
58%
63%
28%
37%
57%
27%
35%
51%
11%
29%
49%
11%
20%
49%
Total % that apply
Total % that apply
25
29
7
20
17
4
13
23
2
7
10
2
8
17
1
6
8
1
3
15
43
45
38
38
49
28
45
40
26
30
47
25
27
34
10
23
41
10
17
34
26
15
24
28
24
36
34
22
41
39
23
41
36
22
18
30
21
36
37
28
5
6
17
12
7
19
7
9
20
18
12
21
20
14
23
26
21
27
28
13
2
5
14
3
3
13
2
6
10
6
8
11
9
14
48
15
10
27
15
11
Most customers reference internet sites. Compared to mass media such as TV and magazines, many customers say they referred to conversation of acquaintances, friends and family or in-store taste testing.
Regarding attitude towards working style, many customers were highly career-orientated, answering they were highly motivated to work and wanted to become a top business person.
Regarding attitude towards spending, many customers were highly selective about products, answering that they often choose good quality items even if the price is high, they are willing to invest time and effort into finding good products and place importance on their individualism.
Sources of information when purchasing products
Lifestyle/Working style
Lifestyle/Spending
21
18
13
47
45
34
25
25
39
7
11
12
2
3
3
68%
63%
47%
Mindful of maintaining a diet with good nutritional balance and consider calorie intake
Want to maintain food quality even if it means curbing other expenses
Often buy food which offers peace-of-mind and is safe even if it is slightly more expensive
Total % that apply
■ Apply ■ Somewhat apply ■ Not sure ■ Doesn’t really apply ■ Doesn’t apply
Regarding attitude towards food, there were many customers who were particularly focused on quality of ingredients or highly health conscious, answering that they often buy food which offers peace-of-mind and is safe even if it is slightly more expensive, and are mindful of maintaining a diet with good nutritional balance and consider calorie intake.
Lifestyle/Food
* Feb 2014 online survey by a research company (Respondents: Nov 2013 – Jan 2014 ANA international/domestic route customers)
Inquir ies: ml_notice_mediarep@anatc.com 06ANA SKY MEDIA PROGRAM
ANA SKY MEDIA PROGRAM Line-up ● Data Overview/ANA Customer Profile (4)
A preference for “Made in Japan”
Enjoy travelling and driving
Want to tell people about products and services they like
Value spending time by themselves
Often talk about new things they see/hear
Enjoy spending time with family rather than friends
Keep up to date with the new products talked about in newspapers, magazines, etc.
Consider exercise a part of life
Interested in newly opened stores and popular spots
Enjoy shopping and eating out
Often hear things before most people
Enhancing interests
Enhancing living environment
Time with family, child raising
Health & beauty
Socializing and interacting
Financial management and investment/assets management
Education and qualifications (self-investment)
Social contribution, volunteering, etc.
Entrepreneurial and management
Other
Nothing in particular
Consider environmentally-friendly activities a part of life
Want to try new products/services immediately
■ あてはまる ■ ややあてはまる ■ どちらともいえない ■ あまりあてはまらない ■ あてはまらない
■ Apply ■ Somewhat apply ■ Not sure ■ Doesn’t really apply ■ Doesn’t apply
53%
85%
52%
65%
43%
50%
41%
50%
35%
49%
32%
39%
24%
Total % that apply
Total % that apply
14
41
12
21
7
17
7
20
7
13
7
7
5
39
44
40
44
36
33
34
30
28
36
25
32
19
30
12
30
26
35
41
32
28
32
32
41
39
40
11
2
13
7
16
7
19
15
22
15
20
16
25
6
1
5
2
6
2
8
7
11
4
8
7
12
65%
43%
43%
42%
20%
40%
13%
30%
1%
26%
2%
Regarding attitude towards lifestyle, there were many customers who enjoy travelling and going for drives and value spending time by themselves.
Regarding attitude towards information and trends, there were many customers who preferred “Made in Japan” and want to tell people about products and services that they like.
Over 60% of respondents said they wanted to spend time and money on enhancing their interests.
Lifestyle/Private life
Lifestyle/Information and trends
Things customers want to spend time and money on
Observations (profiling)
ON OFFSensitive to current affairs and world trends such as news, media , sports and d r a m a w i t h a t e n d e n c y to refer to media such as magazines as well as a source of information regarding product purchases.
The highest percentage of customers is business elite. Over half of customers use ANA for business and make an effort to gather information from business magazines, general monthly magazines, BS broadcasting and so on.
Highly career-orientated. Value their interests
( h o b b i e s ) a n d a r e active, but also value their time alone.
Highly part icular when i t comes to products they select themselves and like “Made in Japan”. Also particular about food ingredients, quality, etc. due to being highly conscious of health.
* Feb 2014 online survey by a research company (Respondents: Nov 2013 – Jan 2014 ANA international/domestic route customers)
Inquir ies: ml_notice_mediarep@anatc.comANA SKY MEDIA PROGRAM
ANA SKY MEDIA PROGRAM
07
Inflight Magazines ● Contact Point = Inflight ● Domestic/International Routes
Media viewing ratio: 94% No. of viewers: Approx.3.57 mill/month
Contact cost: 0.7 yen/person(if targeting domestic route users)
Attitude change(customersʼ reaction upon seeing the advertisement)
25%1
2
3
21%
15%
■ Application deadline: Approx. 30 days prior to issue date (Approx. 50 days prior for 1/3 page ads)■ Data submission deadline: Approx. 25 days prior to issue date■ Multiple discount: 6 times or more/year: 5% discount 12 times or more/year: 10% discount * Multiple discount applies to bulk orders.
Media overview
Size A4 variant (Height: 280 mm × Width: 210 mm)/ Perfect binding, open from right
Publication schedule
Monthly Issue date: 1st of the month * For actual work purposes, some aircraft may be equipped with the magazines from the end of the previous month.
Potential viewer no.
ANAʼs monthly passengers: Approx. 3,808,000Domestic routes: Approx. 3,280,000/International routes: Approx. 528,000
CirculationANA Group fl ightsInfl ight seat pockets for all classes* Some small aircraft and propeller-driven aircraft do not feature seat pockets.
Price chart (GST is excluded from prices) Domestic/international route common space* Price Size
Inside front cover spread 5,200,000 yen H280 mm × W420 mmInside special cover spread 4,800,000 yen H280 mm × W420 mmBody spread 4,400,000 yen H280 mm × W420 mmFacing “Contents” 1 3,100,000 yen H280 mm × W210 mmFacing “Contents” 2 3,000,000 yen H280 mm × W210 mmBody 1 page (facing article) 2,600,000 yen H280 mm × W210 mmBody 1 page 2,400,000 yen H280 mm × W210 mmBody 1/3 page vertical 950,000 yen H253 mm × W62 mmBody 1/3 page horizontal 950,000 yen H80 mm × W190 mm
*Printing on only either domestic or international routes is not possible.
Domestic route-only space Price Size
Back cover 3,400,000円 H280 mm × W203 mm
Inside back cover 2,500,000円 H280 mm × W210 mm
Body 1 page 2,200,000円 H280 mm × W210 mm
Was interested in the brand/product/service being advertised
The advertisement left an impression
Did an Internet search
NO.
NO.
NO.
* Feb 2014 online survey by a research company (Respondents: Nov 2013 – Jan 2014 ANA international/domestic route customers)
5%
9%
86%
The majority of customers look at the advertisements.
■ Saw/think they saw an advertisement featured■ Knew an advertisement was featured but did not see■ Did not know that an advertisement was featured
Media Data
ANAʼs traditional infl ight magazine which has exceeded the boundaries of infl ight mediaANA’s standard media which offers high reaching power and visibility. Many customers pick up Tsubasa-no-Okoku and it is effective for both B to B and B to C communication.
Advertisement reach ratio
86%* Please see the last page for precautions regarding advertising and promotions.
Tsubasa-no-Okoku
Inquir ies: ml_notice_mediarep@anatc.com 08ANA SKY MEDIA PROGRAM
ANA SKY MEDIA PROGRAM Inflight Magazines ● Contact Point = Inflight ● International Routes
An English and Chinese language magazine featuring people, culture and food from regions around the world. Appeals to foreigners visiting Japan.
A high quality, global infl ight magazine
Shift in foreigners travelling to JapanExceeded 10 million in 2013.
* “Total Foreign Visitors to Japan”, Japan National Tourism Organization (JNTO)
Media overview
Size A4 variant (Height: 280 mm × Width: 210 mm)/ Perfect binding, open from left
Publication schedule
Monthly Issue date: 1st of the month * For actual work purposes, some aircraft may be equipped with the magazines from the end of the previous month.
Potential viewer no. ANAʼs monthly international route passengers: Approx. 528,000
CirculationANA Group fl ightsInternational route infl ight seat pockets for all classes* Some small aircraft and propeller-driven aircraft do not feature seat pockets.
Price chart (GST is excluded from prices) Advertising space Price Size
Inside front cover spread 1,450,000 yen H280 mm × W420 mmBody spread 1,250,000 yen H280 mm × W420 mmFacing “Contents” 750,000 yen H280 mm × W210 mmBody 1 page 700,000 yen H280 mm × W210 mm
17%
23%
60%
Media Data
* Please see the last page for precautions regarding advertising and promotions.
The majority of customers look at the advertisements.
■ Saw/think they saw an advertisement featured■ Knew an advertisement was featured but did not see■ Did not know that an advertisement was featured
Advertisement reach ratio
60%(1000 people)
■ Application deadline: Approx. 50 days prior to issue date■ Data submission deadline: Approx. 40 days prior to issue date■ Multiple discount: 6 times or more/year: 5% discount 12 times or more/year: 10% discount * Multiple discount applies to bulk orders.
Inquir ies: ml_notice_mediarep@anatc.com 09
* Please see the last page for precautions regarding advertising and promotions.
ANA SKY MEDIA PROGRAM
ANA SKY MEDIA PROGRAM Inflight Sales Guide ● Contact Point = Inflight ● Domestic/International Routes
A catalogue of products carefully selected by ANA for infl ight shopping. Stimulates buying motivation and makes a wide reach possible.
An infl ight sales catalogue featuring products carefully selected by ANA
■ Application deadline: Approx. 70 days prior to issue date■ Data submission deadline: Approx. 40 days prior to issue date■ Multiple discount 3 times or more/year: 5% discount 6 times or more/year: 10% discount * Multiple discount applies to bulk orders.
Media overview
SizeA4 variant (Height: 280 mm × Width: 210 mm)International route edition: Perfect binding, open from leftDomestic route edition: Saddle stitching, open from right
Publication schedule
BimonthlyIssue date: 1st of the odd-number month (issue at end of even-number month) * For actual work purposes, some aircraft may be equipped with the magazines from the end of the previous month.
Potential viewer no.
ANAʼs monthly domestic route passengers: (for 2 month period) Approx. 6,560,000ANAʼs monthly international route passengers: (for 2 month period) Approx. 1,056,000
Circulation ANA Group fl ights Infl ight seat pockets for all classes* Some small aircraft and propeller-driven aircraft do not feature seat pockets.
Price chart (GST is excluded from prices) International edition Domestic edition Price Size
Back cover Back cover 4,700,000 yen H280 mm × W210 mmー Inside page 1,500,000 yen H280 mm × W210 mm
ー Back cover 4,000,000 yen H280 mm × W210 mm
Back cover ー 2,000,000 yen H280 mm × W210 mm
Domestic routes International routesReceives a high amount of attention as an inflight sales catalogue, with half of customers viewing advertisements.
■ Saw/think they saw an advertisement featured■ Knew an advertisement was featured but did not see■ Did not know that an advertisement was featured
14% 15%
14% 15%
72% 70%
Media viewing ratio: 93%
No. of viewers: Approx.7.08 mill/2 months (Total of domestic and international routes)
Contact cost: 0.2 yen/person(if targeting domestic route users)* Feb 2014 online survey by a research company (Respondents: Nov 2013 – Jan 2014 ANA international/domestic route customers)
Media Data
Advertisement reach ratio
Advertisement reach ratio
72% 70%
Inquir ies: ml_notice_mediarep@anatc.com 10
* Please see the last page for precautions regarding advertising and promotions.
ANA SKY MEDIA PROGRAM
ANA SKY MEDIA PROGRAM ANA Premium Members Magazine ● Contact Point = At Home (or Work)
This magazine is sent to the homes of business people who fl y around the world therefore practically guaranteeing 100% reach.* Of ANA Premium Members, AZURE is sent to Diamond/Platinum/Super Flyers Service members( )
Magazine for ANAʼs Premium Members* able to reach business elite
Media overview
Size Standard A4 (Height: 297 mm × Width: 210 mm)/Perfect binding, open from right
Publication schedule 3 times a year (planned mail-outs for FY2015: Jul 9, Nov 26, Mar 17)
No. issued 260,000 copies * In FY2014* Number of copies issued fl uctuates in accordance with changes in member population of the relevant fi scal year.
Circulation Mailed to homes of ANA Premium Members (DIA/PLT/SFC) residing in Japan (Available in some ANA lounges)
Price chart (GST is excluded from prices) Advertising space Price Size
Inside front cover (facing “Contents”) 2,000,000 yen H297 mm × W210 mmBody 1 page 1,600,000 yen H297 mm × W210 mmBody spread 3,000,000 yen H297 mm × W420 mmInside back cover 1,700,000 yen H297 mm × W210 mmBack cover 2,600,000 yen H297 mm × W202 mm
An example of featured articles・ "View what is in Business person's travel bag!"・ "Restaurant Info from Home and Abroad"・ Working & Relaxing in the World・ Photo Essay "wings!"
AZURE is sent to homes 3 times a year. Customers can read at their leisure together with their families. We also offer WEB AZURE so customers can continue perusing when away from home.
AZURE is also featured in the ANA Suite Lounge, which is only accessible by ANA Diamond Service members and international fi rst-class passengers, our premium status customers. Over half of lounge guests utilize the lounge for 60 minutes or longer (30 minutes or longer for domestic fl ights). Exclusively available to carefully selected ANA customers prior to boarding.
,etc.
Distribution volume:Approx. 260,000 copies/issue
Contact cost:6.2 yen/person (per “Body 1 page”)*Assuming 100% adver t is ing contact rat io
Media Data
<At Home or Away>
<In the Airport Lounge>
AZURE is sent to approximately 50% of international fi rst-class passengers.
■ Application deadline for tie-up with interview: Approx. 90 days prior to mail-out■ Application deadline for pure advertisement: Approx. 60 days prior to mail-out■ Data submission deadline: Approx. 55 days prior to mail-out (for double editing)■ Editing tie-up advertising production cost: 300,000 yen/page (NET)■ Multiple discount 3 times or more/year: 5% discount * Multiple discount applies to bulk orders.
* Company and content reviews will be performed in advance.
Inquir ies: ml_notice_mediarep@anatc.com 11ANA SKY MEDIA PROGRAM
ANA SKY MEDIA PROGRAM ANA Premium Members Magazine ● Contact Point = At Home (or Work)
Accompanying pamphlets
■ Application deadline: Approx. 50 days prior to issue of ANA AZURE ■ Material submission deadline: Approx. 30 days prior to issue of ANA AZURE
* We request that clients prepare and submit the material to be enclosed* Company and content reviews will be performed in advance.* We cannot enclose product samples or forms of media (DVD, CD-R, etc.)* The arrangement of material in the package cannot be specifi ed.
Media overview
Size No specifi cation if within standard A4 size (minimum size is postcard)* Weight: 30 g or less * Thickness: 2 mm or less
Paper quality No specifi cation
Enclosed condition
3 times a year (planned mail-outs for FY2015: Jul 9, Nov. 26, Mar 17) * Same as the ANA AZURE magazine
Circulation Mailed out with ANA AZURE
Price chart (GST is excluded from prices) Distribution area Price Distribution volume
All areas 3,200,000 yen 260,000 copiesHokkaido/Tohoku(Hokkaido, Aomori, Iwate, Akita, Miyagi, Yamagata, Fukushima) 1,870,000 yen 14,500 copies
Kanto(Tokyo, Kanagawa, Chiba, Saitama, Ibaraki, Gunma, Tochigi) 2,550,000 yen 148,700 copies
Chubu/Hokuriku(Aichi, Mie, Niigata, Toyama, Ishikawa, Fukui, Yamanashi, Shizuoka, Gifu, Nagano) 2,040,000 yen 17,500 copies
Kinki(Osaka, Kyoto, Hyogo, Nara, Wakayama, Shiga) 2,210,000 yen 43,000 copies
Chugoku/Shikoku(Okayama, Hiroshima, Tottori, Shimane, Yamaguchi, Tokushima, Kagawa, Ehime, Kochi) 1,700,000 yen 13,700 copies
Kyushu/Okinawa(Fukuoka, Saga, Nagasaki, Kumamoto, Oita, Miyazaki, Kagoshima, Okinawa) 2,040,000 yen 22,600 copies
* In principle, 1 space per company.* Number of copies distributed fl uctuates in accordance with changes in member population of the relevant fi scal year.* Please refer to separate material regarding pamphlet number* Please see the last page for precautions regarding advertising and promotions.
Amount of free moneymembers can use per month■ Under 50,000 yen ■ 50,000 yen or more, under 100,000 yen■ 100,000 yen or more, under 200,000 yen ■ 200,000 yen or more, under 500,000 yen■ 500,000 yen or more
21.3%5.1%
11.2%
37.1%25.3%
Member household income
Member occupational title
■ Less than 7.5 mill yen ■ 7.5 mill yen or more, under 10 mill yen■ 10 mill yen or more, under 15 mill yen■ 15 mill yen or more, under 20 mill yen■ 20 mill yen or more, under 40 mill yen■ 40 mill yen or more
■ Chairman ■ President, director■ Board member/director ■ General manager/agency head class■ Deputy director/assistant manager class■ Clerk/team leader class■ Specialist ■ General ■ Other■ Organization head ■ Professor
19.3%1.4%6.9%
10.9%
26.9%34.6%
Distribution volume: Approx. 260,000 copies/issue
Contact cost:12.3 yen/person (per “Body 1 page”)*Assuming 100% advertising contact ratio
Media Data
No. 1 Domestic/overseas travelNo. 2 Eating out
No. 3 Golf
No. 4 Drives
No. 5 Watching movies/theatre
No. 6 Watching sports
・Premium membership promotion for resort clubs/hotels・Travel
・Cosmetics
・Subscriptions
・Volunteering (donations)
・Insurance, banks
・Real estate*Results of a 2013 questionnaire targeting ANA AZURE readers
* In FY2014
Active on days off.Membersʼ interestsAdvertised industries (examples)
Member age■ Teens ‒ 20s ■ 30s ■ 40s ■ 50s ■ 60s
2.6%8.5%
32%
40.1%
in their40s – 50s
with income of 15 mill yen or more
have 100,000yen or more available to
use freely
Over70% 20%
Over40%
of members had titles
79.1%
0.3%
6.8%
16.8%
8.9%
21.1%27.5%
13.8%
8.6%
8.7%3.6%0.3%0.4%
Sent to homes therefore practically guaranteeing 100% reach. An independent pamphlet appealing to readers with large pages and allowing effectiveness to be measured through requests for material, etc.* Of ANA Premium Members, AZURE is sent to Diamond/Platinum/Super Flyers Service members( )
Accompany AZURE, a magazine for ANA Premium Members* able to reach business elite
Approx.
Inquir ies: ml_notice_mediarep@anatc.comANA SKY MEDIA PROGRAM
ANA SKY MEDIA PROGRAM Inflight Entertainment Guide ● Contact Point = Inflight ● International Routes
A high contact ratio media which 90% of international route customers read on long fl ights.Able to feature a large advertisement on the back cover.
A high contact ratio media which 90% of international route customers read
* April 2012 online survey by a research company (Respondents: Feb 2012 – Mar 2012 ANA international/domestic route customers)
■ Read entertainment magazine and watched movie ■ Only read entertainment magazine ■ Only watched movie■ Didn’t read entertainment magazine or watch movie
( )Utilization status of ANA SKY CHANNEL (entertainment magazine) and infl ight movies
of people read entertainment magazine and watched movie
■ Application deadline: Approx. 50 days prior to issue date ■ Data submission deadline: Approx. 35 days prior to issue date■ Multiple discount 3 times or more/year: 5% discount 6 times or more/year: 10% discount * Multiple discount applies to bulk orders.
Media overview
Size A4 variant (Height: 280 mm × Width: 210 mm)/Saddle stitching, open from left
Publicationschedule
MonthlyIssue date: 1st of the month * For actual work purposes, some aircraft may be equipped with the magazines from the end of the previous month or the beginning of the following month.
Potential viewer no. ANAʼs monthly international passengers: Approx. 528,000
CirculationANA Group fl ightsInternational route infl ight seat pockets for all classes* Excludes some aircraft.
Price chart (GST is excluded from prices) Advertising space Price Size
Back cover 1,500,000 yen H280 mm × W210 mm
3%2%9%
86%
86%
Media viewing ratio: 89% No.of viewers:Approx. 470,000/monthContact cost : 3.2 yen/person* Feb 2014 on l ine sur vey by a research company (Respondents : Nov 2013 – Jan 2014 ANA internat iona l/domest ic route customers)
Media Data
12
* Please see the last page for precautions regarding advertising and promotions.
Run ad together with ANA SKY CHANNEL CM shown before infl ight movies for a synergistic effect.
Inquir ies: ml_notice_mediarep@anatc.comANA SKY MEDIA PROGRAM
ANA SKY MEDIA PROGRAM My Choice Service Guide ● Contact Point = Inflight ● Domestic Routes
Media featuring the food & drink menu for domestic routes. The media size is unique, making differentiation with other print media possible.
Media available at all seats on domestic routes
■ Application deadline: Approx. 50 days prior to issue date■ Data submission deadline: Approx. 35 days prior to issue date
Media overview
Size Height: 297 mm × Width: 150 mm /saddle stitching, open from right, matt PP lamination processing
Publicationschedule Monthly
Potential viewer no. ANAʼs monthly domestic passengers: Approx. 3,280,000
CirculationANA Group fl ightsDomestic route infl ight seat pockets for all classes* Excludes some aircraft.
Price chart (GST is excluded from prices) Advertising space Price Size
Inside front cover 1,200,000 yen H290 mm × W150 mmBack cover 2,000,000 yen H297 mm × W150 mm
Media viewing ratio: 74% No. of viewers: Approx.2.42 mill/monthContact cost: 0.8 yen/seat, person* Feb 2014 online survey by a research company (Respondents: Nov 2013 – Jan 2014 ANA international/domestic route customers)
Media Data
13
<Inside back cover>* Please leave a blank space (W20 × H7 mm) in the bottom right corner for ANA’s control number.<Inside front cover>* Please leave a blank space (W150 × H7 mm) at the bottom for inserting text to indicate that it is an advertisement.* Please place AD (Font: BBB Pro Medium, Size: 9 pt) at the top left corner.
* Please see the last page for precautions regarding advertising and promotions.
Inquir ies: ml_notice_mediarep@anatc.comANA SKY MEDIA PROGRAM
ANA SKY MEDIA PROGRAM Flight Schedule ● Contact Point = Wide Area ● Domestic/International Routes
Used over a long period of time and advertising exclusive to one companyANA’s international/domestic fl ight schedules are available at travel agents, airport counters, hotels, etc. throughout Japan.Many customers carry fl ight schedules with them, therefore this form of media offers high exposure and continuous appeal.
Media overview
Size Standard A5 (Height: 210 mm × Width: 148 mm)/saddle stitching, open from left
Publicationschedule
8 times a year (per fl ight schedule shifts: Planned for April/May, June, July/August, September, October, November/December, January, February/March)
Available period
(for each issue)Approx. 2.5 – 3.5 months (for the validity of the fl ight schedule)
Price chart (GST is excluded from prices) Advertising space Price Size
Back cover14,000,000 yen (year-long) H210 mm × W148 mm2,000,000 yen (by issue) H210 mm × W148 mm3,000,000 yen (combined issue) H210 mm × W148 mm
Issue schedule Issued 8 times per year. The duration and/or month of issue is subject to change due to schedule reorganization.
Schedule month Target period Availability period
April/May Mar 31 – May 31 Mid-Feb –May end (approx. 3.5 months)June Jun 1 – 30 Mid-Apr – Jun end (approx. 2.5 months)July/August Jul 1 – Aug 31 Mid-May – Aug end (approx. 3.5 months)September Sep 1 – 30 Mid-Jul – Sep end (approx. 2.5 months)October Oct 1 – 27 Mid-Aug – Oct end (approx. 2.5 months)November/December Oct 28 – Jan 5 Mid-Sep – Jan beginning (approx. 3.5 months)January Jan 6 – 31 Mid-Oct – Jan end (approx. 3.5 months)February/March Feb 1 – Mar 31 Mid-Dec – Mar end (approx. 3.5 months)32%
41%
27%
Available locations■ Overseas ■ Airports, branches ■ Hotels, ANA’s affi liates ■ Travel agencies
22%
2%
66%
10%
Media viewing ratio: 72%※1 Contact ratio: Approx.50%※2 Contact cost: 0.3yen/person※3
(*1) Feb 2014 online survey by a research company (Respondents: Nov 2013 – Jan 2014 ANA international/domestic route customers) (*2) FY2012 Macromill study (*3) If run throughout the year
Media Data
14
■ Saw/think they saw an advertisement featured■ Knew an advertisement was featured but did not see■ Did not know that an advertisement was featured
Advertisement reach ratio
Advertisement reach ratio
32% 66%
■ Application deadline: Approx. 50 days prior to issue date (availability at target location)■ Data submission deadline: Approx. 30 days prior to issue date (availability at target location)* Please contact us for details relating to the schedule.
ANA GROUP FLIGHT SCHEDULE
* Please see the last page for precautions regarding advertising and promotions.
Inquir ies: ml_notice_mediarep@anatc.comANA SKY MEDIA PROGRAM
ANA SKY MEDIA PROGRAM Inflight Visual CMs ● Contact Point = Inflight ● Domestic Routes
Run a CM prior to the commencement of our video program displayed on the large screen at the front of the cabin and small monitors located above the aisle in the passenger’s cabin. By featuring this CM in combination with a print ad in our infl ight magazine, you can enjoy the benefi ts of cross-channel media.
Promising a comfortable fl ight with ANA domestic route original programs
About SKY VISION programming
Program (20 ‒ 30 min)
CM (Company B)
Emergency equipment guideDuring boarding
At take-off Take-off footage
During fl ight
ANA SKY VISION title
CM (Company A)
At landing
▼
▼
▼
Landing footage
▼
Able to secure over 40% visibility despite headphone-only audio.
■ Application deadline: Approx. 40 days prior to the starting date of the contact term. ■ Material submission deadline: Approx. 35 days prior to the starting date of the contact term.■ Multiple discount: 6 times or more/year: 5% discount 12 times or more/year: 10% discount * Multiple discount applies to bulk orders.
Media overview
Length of commercial 15 sec
Length of contract term
1st to end of every month (1 month) * For actual work purposes, some aircraft may run CM from the end of the previous month.
Showing frequency
Once per fl ightApprox. 12,000 times per month (assumed)
On-air routes ANA Group fl ights Domestic routs* Excludes some aircraft.
Price chart (GST is excluded from prices) Price 1,000,000 yen per slot
* If CM is aired for 30 seconds/60 seconds, the price will be equivalent to that for 2 spaces/4 spaces, respectively.* CMs may not be shown to schedule due to changes in operational status and aircraft.* This media is offered on a contract basis for fi xed period of time. We cannot refund, reduce or replenish fees due to operational status or showing frequency.* Please see the last page for precautions regarding advertising and promotions.
43%33%
24%
■ Saw/think they saw an advertisement featured■ Knew an advertisement was featured but did not see■ Did not know that an advertisement was featured
Media viewing ratio: 84% No. of viewers: Approx.2.75 mill/monthContact cost per viewing: 0.3 yen/person* Feb 2014 online survey by a research company (Respondents: Nov 2013 – Jan 2014 ANA international/domestic route customers)
Media Data
15
Advertisement reach ratio
43%
Inquir ies: ml_notice_mediarep@anatc.comANA SKY MEDIA PROGRAM
ANA SKY MEDIA PROGRAM Inflight Pre-Movie CMs ● Contact Point = Inflight ● International Routes
Run a CM prior to screening of movies on the individual monitors at passenger’s seats. By featuring this CM in combination with a print ad in our infl ight magazine, you can enjoy the benefi ts of cross-channel media.
Standard international route infl ight entertainment offering a comfortable fl ying experience
Individual monitor home screen
Movie title list
CM
Commencement of selected fi lm
▼
▼ Select a movie
▼ Select a movie title
Was interested in the brand/product/service being advertised
Actually bought/used that product/service
The advertisement left an impression
Media overview
Length of commercial 30 sec
Length of contract term
1st to end of every month (1 month)* Some aircraft and channels may be offered from the end of the previous month or the beginning of the following month.
Relevant fl ights
ANA Group fl ights International routes* Excludes some aircraft.
Media content
30 sec prior to commencement of each fi lm. 3 slots available each month (around 15 titles per slot)
Price chart (GST is excluded from prices) Price 2,000,000 yen per slot
* One company’s CM will be screened for each movie. * The movie with which the CM is screened cannot be specifi ed.* Please see the last page for precautions regarding advertising and promotions.
About ANA SKY CHANNEL CM programming
Media viewing ratio: 75%Circulation: No. of international fl ight passengers: Approx. 396,000/month* Feb 2014 online survey by a research company (Respondents: Nov 2013 – Jan 2014 ANA international/domestic route customers)
Media Data
Attitude change (customersʼ reaction upon seeing the advertisement)
12%
10%
5%
16
1
2
3
NO.
NO.
NO.
■ Application deadline: Approx. 40 days prior to the starting date of the contact term.■ Material submission deadline: Approx. 35 days prior to the starting date of the contact term.■ Multiple discount: 6 times or more/year: 5% discount 12 times or more/year: 10% discount * Multiple discount applies to bulk orders.
Inquir ies: ml_notice_mediarep@anatc.comANA SKY MEDIA PROGRAM
ANA SKY MEDIA PROGRAM Inflight Audio ● Contact Point = Inflight ● Domestic/International Routes
An original program offered by one company comprising of music and talk by a host. Possible to create a strong collaboration effect with ANA. If broadcasted on domestic/international simultaneously: June, September, October, November, February. If international only: 1 slot every month.
Communication through infl ight entertainment familiar to customers
Audio users view/listen to approx. 1.5 channels per person, per fl ight.Music channels are particularly popular.
Audio program example
New Hits Selection Artists Special Showa Hits
Program introduction
Song introduction
Original CM by host
Song introduction
Original CM by host
Ending
▼
▼
▼
▼ Host calls out the program title/sponsor names
▼ Return to introduction
▼ Total of 10 to 12 songs
Media overview
Length of contract term
1st to end of every month (1 month) * For actual work purposes, some aircraft may offered from the end of the previous month. * For international routes, some aircraft may air from the beginning of the following month.
ProgrammingAudio program approx. 50 minutes in duration・Program host navigates through program and introduces songs ・Features 10 to 12 songs
Media content
Company name or product name used in program title. Original CM, notifi cation lasting around 180 sec by the host during the program.Feature credits, company logo, etc. in the infl ight magazine channel program list and on the ANA SKY WEB infl ight program guide.
Price chart (GST is excluded from prices) Advertising space Price On-air routes On-air months
Domestic/international routes channel No. 8
3,000,000yenANA Group fl ightsDomestic/international routes
June, September, October, November, FebruaryLimited to 1 slot/month(FY 2014)
International routes channel 1,500,000yen ANA Group fl ights
International routesLimited to 1 slot/month (FY 2014)
About SKY AUDIO programming (example)
SKY AUDIO utilization ratio: 84%No. of users assuming a 12.5% utilization of offered program: Approx. 400,000 people/month* Feb 2014 online survey by a research company (Respondents: Nov 2013 – Jan 2014 ANA international/domestic route customers)
Media Data
17
* Please see the last page for precautions regarding advertising and promotions.
(Featuring famous songs from the sixties to the eighties.)
■ Application deadline: Approx. 90 days prior to the starting date of the contact term * Excludes some aircraft for domestic routes. * Prices include program production costs and copyright costs. * Additional costs may arise depending on the music source and host used.
Inquir ies: ml_notice_mediarep@anatc.comANA SKY MEDIA PROGRAM
ANA SKY MEDIA PROGRAM WEB ● Contact Point = Wide Area
Customers can enjoy a premium experience suited to their lifestyles and values.Users can connect to the portal site from their tablet, smartphone, etc., using the ANA LOUNGE Wi-Fi and view and/or download contents.
Users can enjoy magazines, news and other contents in the ANA LOUNGE.
TOP page (welcome screen)
Dashboard screen
To individual contents
MAGAZINE ANA
■ MAGAZINE /Browse magazines and books for free. ■ JAPAN STYLE /Introducing Japanʼs culture and traditional craft. ■ NEWS /Newspapers and regional news information.■ BUSINESS / Topics on stock markets, etc. ■ LIFE STYLE /Information related to exhibitions and living, etc. ■ ANA / Backnumbers of Tsubasa-no-Okoku, etc. are available
■ Material submission deadline: 15 business days prior
* It is against ANAʼs intentions to use the lounge for profi t-making purposes. From the perspective of this projectʼs purpose and brand image, we request cooperation with the actual corporate production costs. * Please see the last page for precautions regarding advertising and promotions.
Media overviewContents page feature Digital catalogue feature AD banner posting on homepage
Price Initial outlay: 550,000Operation: 550,000/month
Initial period: 220,000Operation: 170,000/month
Special Contents slot (displayed on all terminals)Operation: 170,000/monthAD slot (displayed on PC/tablets only) Operation: 120,000/month
Featured pageA customer-exclusive page is featured within the featured page services.
A PDF can be featured wi th in the cus tomer-exclusive bookshelf page.
We have prepared two types of advertising slots on the service homepage.
Specifi cationsNo. of pages: 3 or lessNo. of external links within pages: Unlimited
No. of pages: 1File type: PDFFile size: Open to consultation
File type: JPG or PNGImage size: Specifi ed
Featured duration From 3 months onwards From 3 months onwards From 3 months onwards
Feature/viewing
environment
OS: Windows Vista, Windows 7, Windows 8 MacOS, iOS 5.0 or higher, Android 4.0 or higherBrowser: IE8,9,10, Firefox 2.5 or higher, Chrome 6 or higher, Safari 4 or higherBrowser setting: Javascript and cookies enabled
Contents creation
Your company: Design, manuscript, material (banner, photos), download fi le (PDF), external site URLOur company: Contents confi rmation (size, regulations, etc.), contents optimization/featuring* Through the process of tailoring the feature to the optimal form, we may need to adjust part of the design or feature method.
Contents update
Contents are updated once a month and changes must be kept within 3 pages as an approximate. Details to be discussed separately. (major design/wire frame changes are not possible)
Feature confi rmation
After featuring the advertisement in a test environment, we will provide you with screenshots.(The site can only be accessed from the lounge)
Access reportAn access report will be provided within 7 business days from the start of the month in which the access status of the previous month will be provided as a PDF fi le. (Please see the attached document for information regarding access report provision)
* Questionnaire survey on 2012 lounger users
Time spent utilizing Haneda Airportʼs lounge■ 15 min ■ 30 min ■ 45 min ■ 1 hour ■ 1.5 hours
8%19%
2%
27% 44%
92%
Use for 30 minutes or
more
Possible to approach an average of 600,000 people per month (domestic airport) No. of service users: Around 100,000 people/monthService available in 14 airports and 25 lounges throughout Japan.Possible to assess number of viewers and attributes of users (gender/age)
Media Data
▼
▼
18
Inquir ies: ml_notice_mediarep@anatc.comANA SKY MEDIA PROGRAM
ANA SKY MEDIA PROGRAM Email Magazines ● Contact Point = Wide Area
Email magazine, ANA Mileage Club, mainly features information on deals and campaigns relating to Miles and ANA SKY COINS. Your advertisement will be featured in the middle of the email magazine, ANA Mileage Club, in a landscape banner.
Direct mail sent to ANA Mileage Club members
■ Material submission deadline: Approx. 15 business days prior to distribution* Corrections to wording are not accepted after material submission.* Please note that media specifi cations and page layout are subject to change.* A company review, advertisement content review and advertisement expression review will be performed in advance. Please read the separate text regulations.* In principle, distribution will be within 3 to 4 hours from 13:00 on the third Wednesday of every month.* Please complete site upload 7 business days prior to the scheduled distribution.* Cancellations and changes following application submission are not possible.* Email magazine distribution may be cancelled at short notice depending on ANAʼs circumstances. In such instances, we will feature your advertisement in the next nearest distribution (approximately 3 weeks later).* 15% of the assumed distribution number will be in a text format. You will be asked to submit the text in a text format separately.
Media overview
Format Banner
Assumed distribution no. Approx. 4.7 million (about 85% of which is in HTML format)
Distribution date Periodic (In principle, the 3rd Wednesday of every month)
No. of links 1
Link destination
External links are acceptable * However, ANA Mileage Mall companies must use links with ANA SKY WEB destinations
Reportcontent Distribution results, no. of clicks
Price chart (GST is excluded from prices) Advertising space No. of spaces Price Size
Center of email magazine “ANA Mileage” 1 space 1,000,000 yen 630×160 * Animations not accepted
Assumed distribution no. Approx. 4.7 million people/issueCost price per distribution: 0.2 yenMedia Data
19
* Please see the last page for precautions regarding advertising and promotions.
Advertising spaceAdvertising space
ANA Email Magazine〔HTML format〕
Inquir ies: ml_notice_mediarep@anatc.comANA SKY MEDIA PROGRAM
ANA SKY MEDIA PROGRAM WEB ● Contact Point = Wide Area
Content communicated with ANA Mileage Club members.Not stopping at mere campaign awareness, but disseminating information by utilizing social media (Twitter, Facebook) with a variety of potential benefi ts including product awareness and obtainment of company fans.
Make a theme-related post to receive ANA SKY COINS! (25 coins) Users who make posts on set themes will receive coins. Posted comments are shared in social media (Twitter/Facebook) and information can be disseminated with friends.
Communication content within ANA SKY WEB highly regarded as being of high value
■ Application deadline: Approx. 30 business days prior■ Material submission deadline: Approx. 15 business days prior
Media overview
Featured duration
14 days (updated at 15:00 every Wed excluding public holidays) * Featured duration may fl uctuate.
Assumed PV no. 25,000 pv/14 days
Featured locations Collaboration channel and travel channel (cannot be specifi ed)
Basic rate 900,000 yen * Includes comment analysis (2000 comments) worth 100,000 yen (NET).
Assumed no. of comments 5,000/14 days
Featured content
1. Advertiserʼs logo – External link acceptable (In principle, link to home page of advertiserʼs website) 2. Theme/explanatory text – Content fi nalized after discussion with advertiser 3. Main banner (350 × 260/GIF or JPG) - External link acceptable
Featured incentive ANA SKY COIN acquisition (25 coins)
Report content
No. of PV, no. of posted comments (Facebook, Twitter), posted comment raw data.We will provide you with an analysis of the fi rst 2000 comments. Reports are compiled from words, expressions, frequency of usage, co-usage correlation, usage tendencies, etc.
Price chart (GST is excluded from prices)
Posting
33%
67%
67%Male
No. of comments: Avg. 5000 (PR + directly hearing user opinion )
Can entice ANA Mileage Club members to become Facebook fans or Twitter followers of your company.Media Data
20
* Please see the last page for precautions regarding advertising and promotions.
Analysis report of tweets and video comments (example)
■ Male■ Female
ANA SKY MEDIA PROGRAM Inquir ies: ml_notice_mediarep@anatc.com
ANA SKY MEDIA PROGRAM WEB ● Contact Point = Wide Area
■ Application deadline: Approx. 30 business days prior■ Material submission deadline: Approx. 15 business days prior
Media overview
Featured duration
14 days (updated at 15:00 every Wed excluding public holidays)* Featured duration may fl uctuate.
Assumed PV no. 25,000 pv/14 days
Feature method
Most feature in the “posting space” *See previous page* In principle, 2 themes can be featured simultaneously (weekly new theme updates)
Option price 300,000 yen (same price for feature on either Facebook or Twitter)Report content No. of Twitter followers/No. of Facebook Likes Incentive to post ANA SKY coins (25 coins for each, total of 50 coins)
Option price 500,000 yenFeatured content Advertiserʼs video (YouTube) material * Max. length: 10 mins
Report content No. of video viewers, no. of tweets about video, no. of video sharesIncentive to post ANA SKY coins (10 coins for each, total of 30 coins)
Option price 300,000 yen each
Featured content Banner (480×230) – External links acceptable Introductory text (Around 120 full-width characters)
Report content No. of tweets, no. of shares regarding relevant informationIncentive to post ANA SKY coins (25 coins for each)
Option price list (GST is excluded from prices)
1. Getting
likes and followers
2. Videos
3. Twitter tweets
4. FacebookShares
Become a fan and receive ANA SKY COINS! (total of 50 coins)Users can receive ANA SKY COINS by following your company’s Twitter account or liking your Facebook page.
Watch a video and receive ANA SKY COINS! (total of 30 coins)Users watch your company’s video on YouTube. By watching the video to the end, tweeting about it on Twitter, or sharing it on Facebook, users will receive ANA SKY COINS.
Tweet and receive ANA SKY coins! (25 coins) Share and receive ANA SKY coins! (25 coins)Feature information you wish to emphasize. Users who tweet when following you on Twitter or share on Facebook will receive ANA SKY COINS.
21
Option 1
(Options)
Option 2
Options 3 and 4
* Please see the last page for precautions regarding advertising and promotions.
Inquir ies: ml_notice_mediarep@anatc.comANA SKY MEDIA PROGRAM
ANA SKY MEDIA PROGRAM Contact Point = Airport
Introducing company philosophy and product development stories in a small brochure. Promote your business effectively to users of digital signage and ANA LOUNGE (business people). Copies can be made available in international route lounges upon request.
ANAʼs vitalization project between companies and business people
* 2012 questionnaire targeting lounge guests
Time at Haneda Airport lounge■ 15 min ■ 30 min ■ 45 min ■ 1 hour ■ 1.5 hours
Media overview
Period 1st to end of every month (1 month)
Content
・Original leafl et distribution (A5/4C16P/4,000 copies) ・Booth set-up (55 inch monitor x 2) ・Display on ANA SKY WEB lounge service introductory page.* Only 1 company per period.
Location
Haneda Airport Terminal 2 Main Building Southern/Northern ANA lounges(Digital signage booth/brochure set-up and distribution)ANA lounges in Chitose, Itami and Fukuoka (brochure set-up and distribution)ANA SKY WEB (ANA website)
No. of people reached Haneda Airport lounge guests: Approx. 180,000/month
Operational cost
3,500,000 yen* GST is excluded from price
Option Contact us for brochure placement in international airports.
8%19%
2%
27% 44%
92%
Used for 30 min or more
Media data
・Local council ・Retail, service industry・Food manufacturing ・Cosmetics manufacturer・Automotive manufacturing ・Finance, credit card business* Current as of March, 2013
We have run advertisements for various different industries.
No. of people who can be reached during period:
Approx. 180,000/month* No. of Haneda Airport ANA Lounge entrance users
22
* Please implement measures to prevent exhibited products from falling and/or theft. Moreover, please take out insurance to compensate for any probably damages which may arise relating to campaign booth exhibitions including theft, damage and third party action. * It is possible to print additional brochures. Please contact us for details.
* Please see the last page for precautions regarding advertising and promotions.
Haneda Airport Main Building Southern Lounge
Past advertised industries (examples)
ANA SKY MEDIA PROGRAM Inquir ies: ml_notice_mediarep@anatc.com
ANA SKY MEDIA PROGRAM Contact Point = Airport
Haneda Airport Terminal 2
23
INNOVATIVE VOICE placement locations (Haneda Airport)
Entrance
Premium
Check-in
Booth
Elevator
Haneda Airport ANA LOUNGE Main Building Northern Lounge, 3F
2F North Entrance
EV
Smoking room Business area Business area
Lounge area
Lounge area
Lounge area
Entrance hall
Service counter
Service counter
Telephone corner
To 3F Escalator
Business area
Business area
Service counter
Entrance hall
Service counter
Lounge area
Smoking room
Lounge area
Service area
Telephone corner
2F exclusive counter
Lounge area
Haneda Airport ANA LOUNGE Main Building Southern Lounge, 3F
2F South EntranceEntrance
To 3F
EV
Premium
Check-in
Escalator
Booth
* Lounge layout is subject to change without warning.
Inquir ies: ml_notice_mediarep@anatc.comANA SKY MEDIA PROGRAM
ANA SKY MEDIA PROGRAM Inflight Placement ● Contact Point = Inflight ● Domestic Routes
On fl ights departing Haneda for Chitose, Itami, Fukuoka and Naha, we will place items which customers are free to take.Optimal for sample goods, etc.
We can offer items on ANA domestic route fl ights
Placement during disembarkingCabin crew stands in 4 locations of the aircraft with your items and offers them to customers as they disembark
Placement in galley together with candy, blankets and other service items when customers are boarding
During boarding During disembarking
Galley placement
In� ight placement on domestic routes(Haneda – Chitose/Itami/Fukuoka/Naha routes)
Media overview
Target routes/fl ights
You may select 1 route from the following 4. 1. Haneda – Chitose 2. Haneda – Itami 3. Haneda – Fukuoka 4. Haneda – Naha
Duration From 7 days * Commencement from the end/start of month may not be possible.
Placement method Placement in galley upon boarding, distribution by cabin crew upon disembarking
Placement item ANA will conduct a review of the item for placement (Please provide a sample)
Price chart (GST is excluded from prices) This is in combination with running of an advertisement in infl ight magazine “Tsubasa-no-Okoku”. We shall submit a formal quotation to suit your requested timing and budget based on the following.
■ Infl ight magazine “Tsubasa-no-Okoku”
Body 1 page (4C1P) 2,600,000 yen at minimum
■ Placement management cost (approximate)7 days
(up to 10 fl ights per day) 1,000,000 yen
14 days(up to 10 fl ights per day) 1,500,000 yen
20 days(up to 10 fl ights per day) 1,800,000 yen
Circulation: Average no. of customers:1. Haneda – Chitose: Approx.10,024people/day 2. Haneda – Itami: Approx. Approx.7,551people/day3. Haneda – Fukuoka: Approx.8,964people/day 4. Haneda – Naha: Approx.6,120people/day
Media Data
24
* This media is offered on a contract basis for fi xed period of time. We do not offer contracts based on distribution volume.* Please see the last page for precautions regarding advertising and promotions.
■ Please create placement items in line with the below specifi cations.
60 ‒ 80 pcs Within 3 kgPlacement items
1. Placement item・Of a form which customers can easily pick up.・Clearly showing the contact details
2. Packaging specifi cations for infl ight placement・Place (1) in a cardboard box with a lid and within the shown 3 dimensions.・The lid is to be the same height as the box itself.
* FY2013 average
■ Application deadline: Approx. 50 days prior to commencement * Following the necessary reviews performed by ANA, we request you submit your application after fi nalizing the implementation period and placement item.■ Material submission deadline: Approx. 5 days prior to commencement (Haneda’s specifi ed location) * ANA will specify the submission format and schedule.
Contact details : 03-1234-xxxx
Lid
Inquir ies: ml_notice_mediarep@anatc.comANA SKY MEDIA PROGRAM
ANA SKY MEDIA PROGRAM Inflight Placement ● Contact Point = Inflight ● International Routes
Placement in the economy class galley Placement in the business class bar corner* For illustration purposes only.
* For illustration purposes only.
Media overview
Target routes/fl ights
Narita – Europe/US Round trips (Excluding Honolulu, excluding codeshare fl ights with other airlines)
Duration Open to consultation* Commencement from the end/start of month may not be possible.
Placement method Placement in galley (upon boarding, when galley is usable)
Placement item ANA will conduct a review of the item for placement (Please provide a sample)
Price chart (GST is excluded from prices) This is in combination with running of an advertisement in infl ight magazine “Tsubasa-no-Okoku”. We shall submit a formal quotation to suit your requested timing and budget based on the following.
■ Infl ight magazine “Tsubasa-no-Okoku”
Body 1 page (4C1P) 2,600,000 yen at minimum
■ Placement management cost (approximate)7 days
(up to 18 fl ights per day) 1,000,000 yen
14 days(up to 18 fl ights per day) 1,500,000 yen
20 days(up to 18 fl ights per day) 1,800,000 yen
Circulation: Avg. no. of passengers: Approx. 5,569/dayMedia Data
25
* FY2013 average
We place items on board the 8 Europe/US fl ights for customers to take freely.Optimal for offering sample products.
Placement of items is possible on ANA international fl ights
■ Application deadline: Approx. 50 days prior to commencement * Following the necessary reviews performed by ANA, we request you submit your application after fi nalizing the implementation period and placement item.■ Material submission deadline: Approx. 5 days prior to commencement (Narita’s specifi ed location) * ANA will specify the submission format and schedule.
* This media is offered on a contract basis for fi xed period of time. We do not offer contracts based on distribution volume.* Please see the last page for precautions regarding advertising and promotions.
■ Please create placement items in line with the below specifi cations.
60 ‒ 80 pcs Within 3 kgPlacement items1. Placement item
・Of a form which customers can easily pick up.・Clearly showing the contact details
2. Packaging specifi cations for infl ight placement・Place (1) in a cardboard box with a lid and within the shown 3 dimensions.・The lid is to be the same height as the box itself.
Contact details : 03-1234-xxxx
Lid
In� ight placementon International routes(Narita – Europe/US routes)
Inquir ies: ml_notice_mediarep@anatc.comANA SKY MEDIA PROGRAM
ANA SKY MEDIA PROGRAM Paper Cup Advertisements ● Contact Point = Inflight ● Domestic Routes
Advertise on the paper cups offered at drink service.These cups are handed directly to customers by cabin crew so guarantee a high contact rate and are effective in appealing your corporate image.
Paper cups used for the infl ight drink service offered on ANAʼs domestic routes Paper cup advertising on ANA domestic routes
Advertising space
Was interested in the brand/product/service being advertised
Actual ly bought/used that product/service
The advertisement left an impression
■ Application deadline: Approx. 70 days prior to distribution■ Material submission deadline: Approx. 60 days prior to distribution * Distribution period is from around the 25th of the month before your desired month until all cups have been distributed. * We shall contact you regarding the offi cial schedule following receipt of your application.
Media overview
Size Height: 60 mm × Width: 60 mm
Specifi cation 7-oz paper cup Styrofoam laminatedUp to a max. of 4 colors including existing design logo, gravure printing
Distribution target no. ANA domestic routes No. of passengers per month: Approx. 3,280,000
Distribution period May, July, September, November, January, March
Price chart (GST is excluded from prices)
Advertising space Price
1 space (Plate charge included) 4,000,000 yen
Advertising space
Media viewing ratio: 94% No. of viewers: Approx.3.08 mill/monthContact cost: 1.3 yen/person* Feb 2014 online survey by a research company (Respondents: Nov 2013 – Jan 2014 ANA international/domestic route customers)
Media Data
Attitude change (customersʼ reaction upon seeing the advertisement)
15%No.1
No.2
No.3
8%
4%
60mm
60mm
* Please see the last page for precautions regarding advertising and promotions.
* We do not offer color calibration.* Please provide a color chip (DIC color) as a color sample.
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Inquir ies: ml_notice_mediarep@anatc.comANA SKY MEDIA PROGRAM
ANA SKY MEDIA PROGRAM Boarding pass ● Contact Point = Airport ● Domestic routes
Front Back
For ANA domestic routes departing Haneda Airport, feature your ad on the back of the boarding pass issued when passengers pass through security check.Boarding passes are handed directly to customers; therefore a high reach rate is achievable.
The boarding pass passengers receive when passing through security check converted to an advertising mediumAdvertising on the back
of boarding passes(Limited to ANA domestic routes and Haneda Airport)
A ticket issued when passengers pass through security check. Tickets are distributed to all customers boarding a fl ight, and are sheets including all necessary information relating to fl ights such as boarding gate number and seat number, therefore offer fantastic visibility and mobility.
What is boarding gate guidance?
■ Application deadline: Approx. 60 days prior to implementation■ Material submission deadline: Approx. 45 days prior to implementation
* Length of boarding pass may vary depending on whether passengers are transferring, are children, etc. As such, your advert may be cut off in the middle of its design, but we ask for your understanding in advance.* In principle, if you do not request a specifi c date to commence distribution of your advertising, we will begin from the 1st of the month. There may be exceptions to this in the following unavoidable circumstances. 1. If boarding passes cannot be issued at security checkpoint 2. If boarding passes are collected at the boarding gate* We kindly ask you refrain from using certain advertising expressions presuming collection of boarding passes.* Company reviews, expression reviews, etc. are required.
Media overview
Boarding pass size
Height: 140 mm × Width: 57.5 mm* Differs depending on passenger
Advertisementsize Height: 67.9 mm × Width: 55.5 mm
Distribution no.
1.2 millionAll passengers who board fl ights departing Terminal 2 of Haneda Airport
PeriodDistributed for a maximum of 1 month from your specifi ed day* Ends when all are distributed* May last longer than one month
Price chart (GST is excluded from prices)
Advertising space Price
1 space 2,500,000 yen
* Includes codeshare fl ights. However, excludes Star Flyer fl ights departing Terminal 1.
Circulation: Approx.1.2 million people/monthContact cost: 2.1 yen/personMedia Data
* Please see the last page for precautions regarding advertising and promotions.
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Advertisement sizeH67.9 × W55.5
ANA SKY MEDIA PROGRAM
PrecautionsATTENTION
All media Print media
ANA SKY AUDIO
INNOVATIVE VOICE
Inflight paper cups on ANA domestic route
Inflight placement on domestic/international routes
Video and audio
Advertising of the following types of businesses,products and services will not be accepted.● Businesses, products, and services that conflict or compete with the operating activities of the ANA Group and its affiliates● Businesses, products, and services that incite concern about aviation and travel● Dishonest businesses and those that are typically considered to be scams● Businesses operated by or connected to anti-social forces● Businesses that are in violation of laws and regulations● Improper products and services, including products prohibited by law, unauthorized products, and poor-quality products, as well as businesses that provide such products and services● Businesses, products, and services that go against public order and morals● Businesses or business operators related to gambling, sex entertainment industry or others which ANA deems inappropriate.
Please heed the following rules of expression when producing your advertising. We will not accept any advertising that does not comply with these rules.● Do not use expressions that are suggestive of businesses, products, or services that conflict or compete with the operating activities of
the ANA Group and its affiliates.● Do not use expressions that incite concern about aviation and travel.● Use expressions that protect consumers.● Comply with laws, regulations, fair competition rules and other voluntary rules. ● Do not use copyrighted materials and use-protected items such as symbols,
slogans, and names, without express permission from the rights holder.● Avoid any risk of defaming a member of an imperial family, royal family,
head of state, national flags of countries, etc., and respect their dignity.● Never use expressions that slander, ostracize, or libel others, even if
such accusation has been proven.● Do not use expressions that may be construed as political propaganda
or an endorsement of a potential candidate.● Never use expressions that aim to promote certain doctrines or beliefs.● When using an amateur spor ts organization or athlete in an advertisement,
comply with all relevant rules and regulations. ● Do not use fallacies, exaggerated expressions or expressions that
may cause the reader to be misled or make an overevaluation. ● When using superlative or absolute expressions such as “Largest
in Japan” or “First in Japan”, always provide investigatory documentation or other objective proof by a third party.
● When providing statistics, always cite the source and the name of the research organization.● Do not use expressions that obscure accountability, ambiguous expressions, or expressions that create doubt about effect and efficacy.● Always include a warning phrase that prohibits underage drinking, such as “Minors are prohibited from purchasing or drinking alcohol.”● Do not use expressions that disrupt the social order and morality.● No advertising about the dismissal of any individual will be allowed.● No advertising intended to express an apology or excuse will be allowed.● No opinion advertising will be allowed.● No advertising about any matter pending in court will be allowed.● Expressions which arouse speculation and temptation are forbidden.● ANA reserves the right to refuse and reject any other expressions or content that it deems inappropriate.
Types of advertising that are not accepted
● Please submit your advertisement in complete, electronic file format.● <Type of file> PDF(Graphic mode:more than350dpi),Illusutrator more than 5.5,Quark more than 4. All fonts must be outlined.● When submitting an advertisement, please provide paper, color samples and a file specification sheet along with the electronic file.● In the case of a bleed advertisement, please place the name of your company and all copy within at least 10mm from all sides of the trim size of the advertisement. Please also provide a bleed margin of 3mm or more on each side.● Clearly state the usage restrictions and required manners on board a flight
in those advertisements concerning electronic devices which have onboard usage restrictions.
● With respect to the nature of the magazine as an inflight magazine, please refrain from including a mail-in information request coupon or two-dimensional barcodes (QR codes) in your advertisement. ● Please contact us for detailed specifications on other matters concerning electronic advertisement files.
Guidelines for preparing advertisements
● ANA will head program production.● The show host cannot be specified.● Due to being an inflight program, we may be unable to fulfill your request
regarding program structure, songs and the MC.● Regarding the production schedule, following orientation, production will begin around 60 days prior to the starting date of the contract term and
complete data will be submitted around 40 days prior to the starting date of the contract term. Contact us for schedule details.
Guidelines for preparing advertisements
● ANA will specify the production company to prepare the material for display (including leaflets).
● The structure, layout and display location of material for display will be specified by the display plan.
● Regarding the production schedule, orientation will be implemented approximately 50 days prior to commencement of display following finalization. Contact us for schedule details.
Guidelines for preparing advertisements
● Please submit your advertisement in complete, electronic file format.● When submitting an advertisement, please provide paper, color samples and a file specification sheet along with the electronic file.● With respect to an inflight magazine, please refrain from including a mail-in information request coupon or two-dimensional barcodes (QR codes) in your advertisement.● Please contact us for detailed specifications on other matters concerning electronic advertisement files.
Guidelines for preparing advertisements
ANA SOCIAL SKY PARK
● Please note that media specifications and page layout are subject to change.● Company reviews and content reviews will be performed in advance. Also,
posting themes will be finalized through discussion with ANA.● Cancellations or alterations will not be possible after receipt of application.● Uploading will commence around 15:00 and that day is considered
uploading confirmation time.
Guidelines for preparing advertisements
● There is a examination of your company and the promotional items.● There is a possibility no placement items will remain for the return flight.● Placement may not be possible in the planned aircraft type due to
unexpected aircraft type changes.● The cabin crew will place precedence on cabin duties and safety tasks,
therefore placement may not be possible for some flights.
Notes concerning application
● Please submit a“recording sheet”,listing the title ,language,length/ time code and size.● Please submit your commercial in DVCAM,DVD,DVD VIDEO, MPEG4 etc.● Screen size should be 16 : 9 (squeeze).● Please inquire with us for other detailed specifications regarding commercials.
[ DVCAM format ]● Make sure the recording of the commercial does not begin from timecode“ 00 : 00 : 00 : 00f.”● The timecode may be either in NDF or DF format.● Please provide a color bar and credits.● Please set the volume level according to digital video standards.
[ SKY VISION ]● As the large onboard screens and small monitors for SKY VISION do not produce audio, we recommend displaying captions. (Audio can be heard from a designated audio channel using headphones.)
Guidelines for preparing advertisements
● With the exception of special pages, you may not specify the page on which your advertisement will appear.● Please submit only pure advertisements; no advertorials.● All advertising pages are printed offset in four colors. The rate of your advertisement will not change even if you specify printing in three colors or less.● You can not specify any certain cabin/class or flight route.
Notes concerning application● CM insertion timing will differ depending on program structure, per song
duration and talk time.● We do not accept requests for airing CMs exclusively on domestic routes,
or for specific seating classes or routes.
Notes concerning application
● This display promotion is a service which targets ANA LOUNGE guests and, as such, applications for display content which could easily evoke competitors of ANA’s sales activities, create guests discomfort and so on may be denied.
● Cancelations within 60 days prior to commencement of the display period will not be accepted.
● Booths and panels will be set up after the lounge has closed on the day prior to commencement of the display period.
Notes concerning application
● Drink service may be cancelled depending on unavoidable circumstances pertaining to airplane security.
● Excludes premium class, Pokemon Jet and charter flights.● All printing will be spot printing.● Up to 2 colors can be specified.● Up to 4 colors can be used in the design, including ANA’s logo (2 colors).● Attach a DIC color chip to the color sample.
Notes concerning application
● You cannot specify advertisements to any certain position or movie. (for SKY CHANNEL CM)● We do not impose a “1 company per business” restriction. ● CMs may not be shown to schedule due to changes in operational status and aircraft.● This media is offered on a contract basis for fixed period of time. We cannot
refund, reduce or replenish fees due to operational status or showing frequency.
Notes concerning application
Notes concerning expressions and content
● Cabin crew cannot perform sampling activities in accordance with ANA’s service criteria.
● ANA will specify the specification of items to suit the loading in the aircraft. (size limitations, a container to store placement items needed, etc.)● We may request delivery in installments depending on the contract term
and specifications.● This media is offered on a contract basis for fixed period of time. We do
not offer contracts based on distribution volume.● After the promotion, we will submit material detailing the number of flights
placement was implemented on, no. of pick-ups by passengers and photos of implementation.
● In principle, we will not return placement item stock after the promotion.
Please contact us for further detailed specifications.
AD. & Media Business, All Nippon Airways Trading Co., Ltdml_notice_mediarep@anatc.com03-6735-50299:00 – 17:00, Mon - Fri
Inquiries
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ANA is an air carrier committed to providing valuable time and space to passengers based on safety and trust.From this perspective, we ask for your understanding of the following points when applying for the ANA SKY MEDIA PROGRAM.
General standards for advertising and promotion
Important notes concerning advertising
ATTENTION 01 Flight schedules and aircraft type are subject to change, and flights may be canceled in response to bad weather conditions, natural disasters, or other unavoidable circumstances.
ATTENTION 02 Media programs and services offered inside restricted areas in airports and onboard flights are required to comply with various requirements under airport and aviation laws and other relevant laws and regulations.
ATTENTION 03 Please note that media programs will not be given priority for any reason whatsoever when deemed to hinder the safety of a flight.
When you apply for the ANA SKY MEDIA PROGRAM, ANA will analyze your company, your products and services,as well as examine the use of expressions (content) in your advertising or promotional materials.
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