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Faye Hawkins Managing Director, First Base www.hitfirstbase.com/hubspot

Content creation and distribution Lifecycle marketing Personalisation Multi-channel Integration Content creation

hitfirstbase.com/hubspot!

DASHBOARD

CONTACTS

AUTOMATION IN HUBSPOT !

•  Rules based logic – ‘IF, AND, THEN’ •  Triggered by behaviour •  Drop-down menus, no coding required! !

EXAMPLE WORKFLOWS !

•  Follow-up ‘Welcome’ email when a contact completes a form

•  Reminder emails for upcoming webinar or conference and follow-up emails after the event

•  Updating a contact property so that the contact sees a different version of your page's smart content

!

CONTENT

SOCIAL MEDIA

REPORTS

HUBSPOT CRM

FEATURES, FACTS, FAQs

WHAT YOU CAN DO WITHIN HUBSPOT MARKETING ESSENTIALS •  Publish, manage and monitor all forms of digital content

•  Email •  Blogs •  Social media posts •  Landing pages •  Call to Action buttons •  Forms

•  Track and analyse all touch points across your website, owned social channels, SEO keywords and Google PPC

•  Smart and static lists for segmentation

•  Custom dashboards

WHAT YOU CAN DO WITHIN HUBSPOT SCALE YOUR MARKETING & OPTIMISE PERFORMANCE

•  Build automation workflows based on behaviour or triggers for lead nurture page's smart content

•  Persona-based nurture flows •  Lead scoring •  Smart content •  Attribution •  Lead allocation through CRM •  Event-based segmentation •  A/B testing of emails and CTAs •  Custom reporting •  Revenue reporting

Hubspot.com/pricing

WHY HUBSPOT?

NO CODING REQUIRED

EASY INTEGRATION

PERSONA BASED INBOUND MARKETING

GROW WITH HUBSPOT (IT WORKS!)

18 new customers in

8 months

375 engaged contacts

generated 490% average

increase in overall web

visits    

251% increase in number of page views !48% total increase in

overall organic clicks 

12,788 email opens in total

Website ranked first position in Google for

brand terms

10% CTR on emails

79 MQLs generated

Faye Hawkins!Managing Director, First Base!www.hitfirstbase.com/hubspot!

THANK YOU. ANY QUESTIONS?

First floor, Centric House!390 Strand, London!

WC2R 0LT!