farewell digital - it was fun while it lasted

Post on 20-Jun-2015

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**GLITCH ALERT** Slideshare won't let me add a YouTube video to a Slidecast. Ho hum. So here's a link to the video mentioned halfway through: http://youtu.be/lsjc2uDi1OI *** PLUS - ignore the notes below. They're gibberish. I'd delete them if I could! *** This talk was done at the Society of Digital Agencies Member's Conference in Montreal. The audience consisted of the top people from the top digital agencies around the world. They may have been more intimidating if they were less hungover. The talk is aimed at digital agencies. However, people from other marketing disciplines may still get something out of it. I mention my book in the talk. If you fancy a peek, you can download a free sample at http://userguidetothecreativemind.com And you can find out more about my company, Additive, at http://getadditive.com

TRANSCRIPT

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Society of Digital Agencies Keynote talk...

Extracting plagiarism...

Parsing bullshit...

Compressing tedium...

99% complete

Farewell DigitalIt was funwhile it lasted

Who is this

peculiar chap?

DaveBirss@

addi+ivegetadditive.com

future of

advertising

podcast

A USER GUIDE

TO THECREATIVE

MIND

A USE GUIDTO THCREATIV

MIN

Dave Birss

addi+ive

Understanding where ideas come fromand helping you have more of them

YOURS

TODAY

FOR

$10!

YOURS

TODAY

FOR

$10!

STOP

HAMMER

TIME!

z

SO,ADVERTISING’S

DEAD,IS IT?

time

seniority

time

seniority

time

seniority

time

seniority

1991

time

seniority

1991

Digital Other

lineON

lineOFF

line ?WHAT

advertising

direct marketing

sales promotion

public relations

advertising

direct marketing

sales promotion

public relations

DIGITAL!

advertising

direct marketing

sales promotion

public relations

z

START

END

investment return

investment return

idea

idea

idea

idea

idea

idea

idea

idea

idea

idea

big opportunities

5

Invade the

world of

advertising

Become a

production

resource

BE an

innovation hub

Make products

Or just be

truly, truly

awesome

Shut down?

Y / N

Shut down?

Y

A USER GUIDE

TO THECREATIVE

MIND

A USE GUIDTO THCREATIV

MIN

Dave Birss

addi+ive

Understanding where ideas come fromand helping you have more of them

YOURS

TODAY

FOR

$10!

YOURS

TODAY

FOR

$10!

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