fan distribution user journey

Post on 15-Dec-2014

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user journey

fandistribution has been designed to optimise the user’s journey.

fandistribution can be adapted to work in several ways, so let’s take one example of a user journey.

A call to action sits on the product page. The user clicks on a call to action and the lightbox opens.

The user is then told that performing an action will earn them a reward.

Beneath this call to action is a registration form to capture the details of the user; or,

for the existing user to log in.

Once the user has registered, they are taken to the sharing screen. The user is then prompted to share –

reminding them of the action required for the reward.

They can share to Facebook, Twitter, Email and more than 330+ other social networks. If the user wants to

share then they simply press a button.

Sharing to somewhere like Facebook is easy. After clicking the Facebook button a user

simply writes a comment to personalise their unique link and clicks ‘share link’.

The share looks like this in the user’s feed; they can see who ‘likes’ it and who re-shares.

After noticing the positive comments and ‘likes’ the user may want to see their progress.

From within the lightbox the user can check how many clicks their recommendations have generated, how many transactions

they have had, how many shares they have made, and where they made the shares.

user journey

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