facebook vs-twitter

Jenn Mathews SEOGoddess

Facebook vs. Twitter Advertising

Who am I?

Twitter.com/SEOGoddess

Facebook.com/theSEOGoddess

SEOGoddess.me

Who do I work for?

In My Spare Time:

Primarily on:Full Time:

Organizing:

What Is UsedCars.com?

SEO drives the majority of the trafficSocial assists SEO

Why Social Media?

Advertising on Facebook and Twitter

Get to know the existing communityUnderstand the audienceGrow followingTest responses/reactions

Facebook Advertising

External URLFacebook Page (increase ‘Like’s)Applications (Page Add-ons, Games, etc)EventsSponsored Posts

Promoted Status Updates

Seasonal Advertisement

December

January

Posted specific cars with pricing

Posted price specific pages

January - cont

Page ‘Like’sTargeted: ◦Friends of people that ‘Like’ the page◦People in the U.S. only◦People over 28

The site?

Traffic from Social went up in January

Twitter Advertising

Promoted AccountPromoted TrendPromoted Tweets

September

Promoted AccountTargeting:◦Competition

October

Promoted AccountTargeting:◦Competition (more)◦Related Interests

October

Tweets in Profile

Trade in QuoteVehicles Priced Under

The Site?

Traffic from Social went up in October, but not in September

What did we learn?

Thank You!

Twitter.com/UsedCarsdotcom

Facebook.com/UsedCarsdotcom

UsedCars.com