facebook marketing via facebook apps
Post on 14-Jan-2015
393 Views
Preview:
DESCRIPTION
TRANSCRIPT
HeHehe
HeHehe 1
All product and company names mentioned herein are trademarks or registered trademarks of their respective owners.
Sales@maverickmav.com.au
M: +61 433 343 120
T: (Australia Wide):1300 618 418
T(Intl): +61 2 8065 6758
/AppsMav
Facebook Marketing
/MaverickMavOz
HeHehe
HeHehe
Maverick Mav
HeHehe
HeHehe
Proud Sponsors of
Social Media Marketing Sponsors
Read Akash’s article on Facebook Marketing
U
nleash Facebook Marketing Potential - See Video
Internet & Social Media Marketing Partner
Maverick Mav Credentials
HeHehe
HeHehe 4
Disclaimer
• We have strived to be as accurate and complete as possible in the creation of this presentation, notwithstanding the fact that we do not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet.
• While all attempts have been made to verify information provided in this presentation, we assume no responsibility for errors, omissions, or contrary interpretation of the subject matter herein. Audience is cautioned to rely on their own judgment about their individual circumstances to act accordingly.
• This presentation is not intended for use as a source of legal, business, accounting or financial advice.
• All product and company names mentioned herein are trademarks or registered trademarks of their respective owners.
HeHehe
HeHeheMaverick Mav Pty Ltd
We as People & Businesses know other people & Businesses – 1st Degree Connections
HeHehe
HeHeheMaverick Mav Pty Ltd
These 1st Degree Connections know other People & Businesses – 2nd Degree Connections
1st Degree 2nd Degree
HeHehe
HeHeheMaverick Mav Pty Ltd
Through Social Media Platforms
1st Degree 2nd Degree
HeHehe
HeHehe
Go Viral With Fan Interaction (‘Like’ Effect)
When someone ‘Likes’ a page…
HeHehe
HeHehe
The Benefits of being ‘Liked’
…Their friends hear about it on their News Feeds!
HeHehe
HeHehe
The Benefits of being ‘Liked’
The average Facebook user has 130 friends*… that’s a lot of exposure for your page from just 1 click!
*Source: Facebook
HeHehe
HeHehe
Get Fans= Potential Customers Fans Social Pyramid
HeHehe
HeHehe
Your Business Presence within your Consumers world
HeHehe
HeHehe
The PurposeLike · · Share
HeHehe
HeHehe
Key Triggers- Like, Share, Comment
•Shareable or Engaging Content
•Contest (Promotions, Offers, Giveaways, Incentivisation)
Profile vs. Page
HeHehe
HeHehe
Your Facebook Business Page
• It is necessary to own a Profile in order to create a Business Page. However you must restrict your business activities to your Business Page.
• It is against Facebook’s terms and conditions to run your business using your Profile, and Facebook may shut down your Profile if you use it for business purposes.
HeHehe
HeHehe
Profile-Page Relationship
For example, if your name is ‘John Smith’ and you have a business called ‘Super Business Solutions’:
HeHehe
HeHehe
Have Multiple Admins
HeHehe
HeHehe
Taxonomy of your Page
Basic image of fan page/
HeHehe
HeHehe
Taxonomy of your Page
Basic image of fan page/
HeHehe
HeHehe
Cover Photo
Basic image of fan page/
HeHehe
HeHehe
Cover Photo- Details
• This is the first image that anyone landing on your page will see
• Regularly Change it to promote current offers, specials, launches, etc.
•851 pixels wide and 315 pixels tall. JPG or PNG file
• Cover photo may not contain more than 20% Text. less than 100 kilobytes
HeHehe
HeHehe
Pinned Posts
A Pinned post always appears in the top left of a Page's timeline and has a flag in its top-right corner.
You can now ‘pin’ any post that you think is important.
Why?
HeHehe
HeHehe
Pinned Posts
– The Pinned posts are very visible to anyone who lands on your page.
- A Pinned post will remain on the top for 7 days.
- Tip!- Direct people to your Landing Page Tab by Pinning a post – This pinned post should have a creatively designed image of your Offer. Since Landing Pages are designed with an Offer to entice the visitors to Like and become a Fan, it continues to be important that people should somehow be made to visit your Landing Page. A compelling ‘Pinned Post’ with a creative imagery can help achieve this objective.
HeHehe
HeHehe
Pinned Posts
HeHehe
HeHehe
Admin Panel
Basic image of fan page/
HeHehe
HeHehe
Admin Panel Page Info Settings
Basic image of fan page/
HeHehe
HeHehe
Building a good Info Page
• I.e. make sure to include relevant keywords so the page is optimized for search engines
• Google Keywords Tool: https://adwords.google.com/select/KeywordToolExternal
HeHehe
HeHehe
Admin Panel Settings
Basic image of fan page/
HeHehe
HeHehe
Admin Panel Admin Roles
HeHehe
HeHehe
Getting a Vanity URL
• Ensure you get a Vanity URL:www.facebook.com/YourBusinessName
• You can sign up for your Vanity URL here: http://www.facebook.com/username/
HeHehe
HeHehe
Getting a Vanity URL
HeHehe
HeHehe
Promote it!
HeHehe
HeHehe
Getting those first fans
• From the Admin Page, you can invite your email contacts, invite friends, share your page and create an ad from the Build Audience drop-down menu.
HeHehe
HeHehe
Step 1 – Getting those first fans
1. Complete the Page Info fields
2. Upload Cover Photo and Profile Photo
3. Set Apps to showcase products
4. Do a few Updates
HeHehe
HeHehe
Step 1 – Invite Friends
HeHehe
HeHehe
Step 2 – Invite Email Contacts
HeHehe
HeHehe
Step 3 – Getting More fans
• If you send regular email updates, add a link to your Facebook page in the email template (e.g. on a sidebar or at the bottom)
• Partner with other brands or local organizations to create co-promotions.
• You can also cross-promote by posting on each other’s Pages
• Updates on Community Pages, Associations’ pages, Business Support Organisations, etc.
HeHehe
HeHehe
Step 1 – Getting those first fans
HeHehe
HeHehe
The PurposeLike · · Share
HeHehe
HeHehe
Key Triggers- Like, Share, Comment
•Shareable or Engaging Content
•Contest (Promotions, Offers, Giveaways, Incentivisation)
HeHehe
HeHehe
Engaging with other members and businesses
• “Fill in the blank” posts inspire engagement and encourage people to be creative and interactive. For example, you can post a fill-in-the-blank question such as My New Year’s resolution is _____. People who like your Page can then share their own New Year's resolutions as a comment on the post.
• Post a picture and ask people to come up with the best caption.
• Asking questions encourages people to respond and engage with your Page.
• Post exclusive content or news to get people talking about your Page and sharing content with friends.
HeHehe
HeHehe
Always Ask Questions
• Ask questions (in your status updates) often
HeHehe
HeHehe
Ask Questions or End with Questions
• Questions incite a response – especially compelling ones
• Why do you want responses? Because when a fan responds, their friends will see it on their News Feeds
• In other words, there is a viral effect – which means more exposure for your brand or business!
HeHehe
HeHehe
Incite a response!
• Posting content that incites a response is key. There are many creative ways this can be done
• For example, Walmart frequently post ‘fill in the blank’-style updates, which incite many people to respond
HeHehe
HeHehe
Incite a response!
• Taking advantage of national holidays typically results in a very high rate of comments
• E.g. Target on 4th July:
HeHehe
HeHehe
Incite a response!
• Amazon received a high response on 4th July by using the Questions feature:
HeHehe
HeHehe
Incite a response!
• Commenting on popular, newsworthy events:
• Sporting events work very well – remember, Australians love their sports!
HeHehe
HeHehe
HeHehe
HeHehe
The PurposeLike · · Share
HeHehe
HeHehe
Key Triggers- Like, Share, Comment
•Shareable or Engaging Content
•Contest (Promotions, Offers, Giveaways, Incentivisation)
HeHehe
HeHehe
• SHOWCASE PRODUCTS & SERVICES
• CONTESTS, PROMOTIONS, GIVEAWAYS
HeHehe
HeHehe
Content is KingContest is Queen!!
• Contests• Quiz• Sweep• Coupon• Scratchies,
HeHehe
HeHeheMaverick Mav Pty Ltd
Promotion GuidelinesDon’t Get Your Page Banned!
HeHehe
HeHeheMaverick Mav Pty Ltd
It’s AboutFirst 10 people to comment on this post win tickets.
Press Like on this comment to go into a draw to win a prize.
Upload a photo to our wall to enter and win!
Tag yourself in this photo and win tickets.
25th fan will win a slab of beer!
HeHehe
HeHehe
HeHehe
HeHehe
HeHehe
HeHehe
SWEEPSTAKE
HeHehe
HeHehe
WELCOME
HeHehe
HeHehe
PHOTOCONTEST
HeHehe
HeHehe
Photo Contest- Before Like
HeHehe
HeHehe
Photo Contest- After Like
HeHehe
HeHehe
Photo Contest- Submit Photo & Invite Friends
HeHehe
HeHehe
Photo Contest- Before Like
HeHehe
HeHehe
Photo Contest- After Like
HeHehe
HeHehe
Scratch & Win!
HeHehe
HeHehe 67
Thank You
top related