facebook for the win: how to crush it with facebook ads and marketing - katie lance

Katie Lance, Founder, Katie Lance Consulting and the #GetSocialSmart Academy | @katielance

Be a storyteller

Create lists to connect with your sphere

1. Clients (current and past)2. Potential Clientshttp://facebook.com/bookmarks/lists

Content Grid

KatieLance.com/ContentGrid

Stuck on what to post? Look at the Inman News Facebook Page

Never miss a post from Inman News

Create and subscribe to interest lists• Create interest lists to

find great content: https://www.facebook.com/bookmarks/interests

• Real Estate News and Info List:http://bit.ly/REnewsFB

Each day on average 100 million hours of video are watched on Facebook.

Source: Facebook, April 2016

Have fun and be relevant!

Create a video quickly on your Facebook Business Page

Create a video slideshow of your listings

Facebook Live

KatieLance.com/FBlive

“Batching your content”• Fun Friday• Market Update

Monday• Throwback Thursday

#TBT• Flashback Friday• Inspiration Saturday

Are you planning ahead?

When is the best time of day to post?

What type of posts work best?

Post more content like this! Post what your fans like!

Lead generation with Facebook adsStart with Boosted Posts:• Boost posts that have to

do with your business• Start small• Have a link to a landing

page

Lead generation with Facebook adsUse Facebook’s Ad Manager:• KatieLance.com/fbads• Lookalike audiences• Custom audiences• Facebook pixel• Facebook dark posts• Video ads

KatieLance.com