facebook for business - includes 10+ bonus tips!

Facebook for Business

@LisaLFlowersFebruary 18, 2017

@LisaLFlowers LFlowers@FlowersMediaMatters.com 703.862.8743

AGENDA• HOUSEKEEPING• INTRODUCTIONS

• NAME AND COMPANY• WE’RE COVERING• RECAP• NEXT STEPS

HOUSE KEEPING

• REST ROOMS• BREAKS• HANDOUTS• EVALUATIONS

@LISALFLOWERS• STRATEGIST | INSTRUCTOR | KEYNOTE SPEAKER• MARKETING, BUSINESS DEVELOPMENT AND PUBLIC SPEAKING – 25+ YEARS• TEACHING, TUTORING, AND MENTORING – 15+ YEARS • SOCIAL MEDIA AND BUSINESS COACHING – 8+ YEARS• GLOBAL - IT ALL STARTED WITH A TWEET!

• NIGERIA• MALAYSIA

#DTCCSMC2017 LFlowers@FlowersMediaMatters.com@LisaLFlowers

WE’RE COVERING

• A LOT!• CREATE AND POLISH YOUR FACEBOOK BUSINESS PAGE• DEVELOP CONTENT THAT GET FANS COMMENTING AND SHARING

• DETERMINE WHEN TO POST CONTENT TO ENGAGE CUSTOMERS• FIND IMAGES AND CREATE SIMPLE ADS

• PROMOTE YOUR BUSINESS ON- AND OFF-LINE USING FACEBOOK• USE GROUPS FOR PRODUCT IDEAS AND COMPETITIVE INTELLIGENCE• MEASURE YOUR SUCCESS ON FACEBOOK• WORKSHOP PARTICIPANTS WILL ALSO RECEIVE

• A FACEBOOK FOR BUSINESS TIP SHEET

You know what doesn’t work for a social media strategy?

NOT BEING SOCIAL.- Ted Rubin

You know what doesn’t work for a social media strategy?

Facebook users LIKE4,166,667

posts per

MINUTE

Source: http://www.entrepreneur.com/article/249557

Social media is the modern word-of-mouth.

- Unknown

FRONT AND CENTER

Source: http://www.delosinc.com/getting-started-digital-marketing-strategy/

TV, radio, print, outdoor, direct mail, etc. should be cross-promoting as well.

3-RING BINDER

• ONE PLACE• TABS• ALL LOG-IN IDS, PASSWORDS• IDEA TO DO LIST• SQUIRRELS• MEASURE• REVISE• TRACK

ASK YOURSELF

• IS DIGITAL AS INTEGRATED IN YOUR MARKETING AS IT IS IN YOUR CUSTOMERS’ LIVES?

• ARE YOU TAKING ADVANTAGE OF THE WEB’S ABILITY TO TARGET AUDIENCES AND PERSONALIZE YOUR MESSAGES?

• ARE YOU GOING THE DISTANCE TO EMBRACE MOBILE AND THE INTERNET IN YOUR CUSTOMER’S POCKET?

• SOURCE: HTTP://WWW.BLUE-ICEBERG.COM/OUR-THINKING/PDFS/BLUE_ICEBERG_DIGITAL_MARKETING_CHECKLIST.PDF

• MUST KNOW WHO YOUR AUDIENCE IS• MUST KNOW WHERE THEY ARE TALKING ONLINE• MUST HAVE A DESTINATION FOR THEM TO GO TO• MUST HAVE A PLAN

HAVE A PLAN• WRITE IT DOWN!• MATCH SOCIAL MEDIA TO TRADITIONAL AND DIGITAL MEDIA (TIED TO BUSINESS

GOALS)• INCREASE TRAFFIC TO WEBSITE• START AND DEVELOP RELATIONSHIPS (LEADING TO SALES)• INCREASE CUSTOMER AWARENESS OF AND/OR MANAGE YOUR BRAND• GAIN CUSTOMER INSIGHT• BECOME MORE ACCESSIBLE• BUILD TRUST OR LOYALTY

• STALK YOUR COMPETITION. (UMM…EVERYBODY IS YOUR COMPETITION.)

TAKE INVENTORY• TRADITIONAL

• PRINT (NEWSPAPERS, BROCHURES, LOCAL DIRECTORIES, YEARBOOK ADS, BUSINESS CARDS, ETC.)• OUTDOOR (BILLBOARDS, SIGNAGE, BENCH, ETC.)• TV AND RADIO• DIRECT MAIL• SPONSORSHIPS (SPORTS TEAMS, CHARITIES, ETC.)• EXHIBITS

• DIGITAL• WEBSITE / BLOG• GOOGLE ADS• EMAIL NEWSLETTER• EMAIL SIGNATURES

• SOCIAL• FACEBOOK, TWITTER, LINKEDIN, YOUTUBE, PINTEREST, INSTAGRAM, SNAPCHAT , ETC.

• CLAIM YOUR REAL ESTATE• BENCHMARK

COMMIT TO SOCIAL MEDIA

• DEVOTE STAFF TIME TO SOCIAL MEDIA• ASSIGN A STAFF PERSON TO WORK WITH YOUR SOCIAL MEDIA AT LEAST PART

TIME• HIRE A PROFESSIONAL TO JUMP-START

SET S.M.A.R.T. GOALS

Source: http://agemegracefully.com/?tag=smart-goal-setting

CREATING A FACEBOOK PAGE

• IT’S EASY!• LOG INTO FACEBOOK WITH YOUR PERSONAL ACCOUNT• FOLLOW THE STEPS• COMPLETE YOUR PROFILE IN DETAIL• UTILIZE FACEBOOK’S HELP SECTION

• HTTPS://WWW.FACEBOOK.COM/BUSINESS/LEARN/SET-UP-FACEBOOK-PAGE

BE SURE TO…

• ADD A PROFILE PICTURE• ADD A COVER PHOTO• ADD YOUR BASIC INFORMATION• INCLUDE YOUR WEBSITE AND OTHER SOCIAL MEDIA PLATFORMS• INCLUDE YOUR ADDRESS, PHONE, ETC.• COMPLETE YOUR ABOUT PAGE• ADD A CTA BUTTON• LIKE YOUR OWN PAGE

SPREAD THE WORD!

• INVITE YOUR FRIENDS AND FAMILY• THE SOCIAL MEDIA RULE/LAW

• SHARE YOUR PAGE• INVITE YOUR BUSINESSES CONTACTS

• UPLOAD A LIST TO SEND PEOPLE AN EMAIL SO THEY KNOW ABOUT YOUR NEW PAGE.

Be sure to cross-promote your social profiles.

CONTENT

• CURATE AND CREATE• TYPES OF CONTENT• WHAT AM I GOING TO SAY?• EDITORIAL CALENDAR

TYPES OF CONTENT• Blog posts• Videos• Infographics• Guides• Book reviews• Images• Opinion posts• Product reviews• Lists• Link or resource

eBook Case study Podcast Interviews Research Surveys Animated gifs Comics or cartoons What is your competition

doing? What is an unrelated

company doing?

PLACES TO FIND FREE IMAGES• HTTP://WWW.JESTRUDO.PL/WARTOSCIOWE-BANKI-ZDJEC/?

UTM_CONTENT=BUFFER10EC1&UTM_MEDIUM=SOCIAL&UTM_SOURCE=TWITTER.COM&UTM_CAMPAIGN=BUFFER• HTTP

://WWW.DIGITALARTSONLINE.CO.UK/NEWS/ILLUSTRATION/BRITISH-LIBRARY-OFFERS-OVER-1-MILLION-FREE-VINTAGE-IMAGES-FOR-DOWNLOAD/#5

• HTTP://BLOG.HUBSPOT.COM/MARKETING/FREE-STOCK-PHOTOS?UTM_CAMPAIGN=BLOG-RSS-EMAILS&UTM_SOURCE=HS_EMAIL&UTM_MEDIUM=EMAIL&UTM_CONTENT=22916961

• HTTP://BIT.LY/1LFCTNSHTTP://THEBLOGZILLA.COM/WHERE-TO-FIND-FREE-PHOTOS-FOR-YOUR-BLOG-THE-ULTIMATE-LIST/• HTTP://WWW.THESITSGIRLS.COM/BLOGGING/FREE-IMAGES-ONLINE/• HTTP://BIT.LY/1A4KSJQ• HTTP://BIT.LY/1BZB8JN• HTTP://WWW.INC.COM/JOHN-RAMPTON/20-SITES-WITH-FREE-IMAGES-FOR-YOUR-BLOG-OR-SOCIAL-MEDIA-POSTS.HTML?CID=SF01002• HTTPS://BLOG.BUFFERAPP.COM/FREE-IMAGE-SOURCES-LIST?UTM_CAMPAIGN=WEEKLY_DIGEST• HTTPS://ASH.GURU/BLOG/FREE-STOCK-PHOTOS/?

UTM_CONTENT=BUFFERA9184&UTM_MEDIUM=SOCIAL&UTM_SOURCE=TWITTER.COM&UTM_CAMPAIGN=BUFFER• HTTP://ICONMONSTR.COM/

USE FACEBOOK TO PROMOTE YOUR EVENTS• SET UP A FB EVENT

• PUBLIC – COMES UP AS SUGGESTED EVENTS• ALLOWS OTHERS TO INVITE• LINK TO TICKET-SELLING SITE• HARVEST EMAIL ADDRESSES

• DURING THE EVENT, UPLOAD PICTURES. • ENCOURAGE STAFF AND ATTENDEES TO UPLOAD PICTURES• ENCOURAGE EVERYONE TO CHECK-IN ON YOUR FACEBOOK PAGE

EVENTS (CONT’D)

• AFTER EVENT• PROVIDE AN EVENT RECAP WITH PHOTOS AND VIDEO• ENCOURAGE EVENT ATTENDEES’ TO POST• THANK PEOPLE FOR PARTICIPATING• COLLECT FEEDBACK BY POSTING “QUESTIONS” OR A SURVEY LINK• INVITE THEM TO STAY CONNECTED BY SUBSCRIBING TO YOUR BLOG OR E-

NEWSLETTER --- OR JOINING YOUR FACEBOOK GROUP.

CREATE A FACEBOOK GROUP

• BUILT-IN FOCUS GROUP• BE SEEN AS A LEADER• GAIN INFLUENCE, INSIGHT, AND TRUST• AUDIENCES

• PEOPLE WHO SUBSCRIBE TO YOUR EMAIL NEWSLETTER• CURRENT CUSTOMERS• ANYONE – YOU NEVER KNOW WHO KNOWS SOMEONE

• OFFER “EXCLUSIVE” DISCOUNTS AND INSIGHTS• HOST MONTHLY Q&AS AND INTERVIEW MEMBERS• SHARE INDUSTRY NEWS

Create a Facebook group exclusively for people who receive your email newsletter or include a link to sign up for your email newsletter in your Group Description.

WAYS TO MEASURE

• MEASURE• LIKES – 1 POINT EACH• COMMENTS – 5 POINTS EACH• SHARES – 10 POINTS EACH• COMMENTS

• USE FOR Q & A PAGES• USE FOR CUSTOMER SERVICE• TRACK FOR CONTENT IDEAS

FACEBOOK INSIGHTS

• PAGE INSIGHTS• ALLOWS YOU TO SEE ALL SORTS OF INFORMATION ABOUT YOUR FACEBOOK FANS

(OR POTENTIAL CUSTOMERS). • INCLUDES DATA SUCH AS

• GEOGRAPHIC LOCATION, AGE, GENDER AND YOUR TOP PERFORMING CONTENT. • INTEGRATE AN EMAIL-MARKETING APP INTO YOUR COMPANY'S FACEBOOK PAGE

• WILL ALLOW USERS TO SIGN UP TO RECEIVE YOUR EMAIL NEWSLETTERS.

COOL STUFF ON FACEBOOK

• NOTES - A GREAT WAY TO “BLOG” ON YOUR FACEBOOK PAGE• SIMILAR TO MEDIUM AND SQUARESPACE• COVER IMAGES FOR EACH POST• CAN FORMAT TEXT INTO HEADERS, QUOTES OR BULLETS• HTTP://BIT.LY/1LGPHMW

• PARTNERSHIP WITH CONSTANT CONTACT• CAN COMBINE EMAIL MARKETING PLATFORM WITH FACEBOOK’S SOCIAL ADS• HTTP://BIT.LY/1MZOJFL

•FACEBOOK LIVE!!!!!

NEXT STEPSI. YOUR PLAN

II. GET SUPPORTIII. GO SLOW, BUT GO!

QUESTIONS?

THANK YOU!@LisaLFlowers

(On Instagram – LisaLFlowers1)

www.LisaLFlowers.com or www.FlowersMediaMatters.com

LFlowersFlowers@FlowersMediaMatters.comhttps://www.facebook.com/groups/MarketingStrategiesGroup

/ 703-862-8743

BONUS STUFF!

13 WAYS TO INTEGRATETRADITIONAL, DIGITAL & SOCIAL MEDIA

1. USE TRADITIONAL AS THE DRIVER

2. USE TRADITIONAL AS THE PRIZE

CONTEST ON SOCIAL MEDIAANNOUNCE AND PROMOTE WINNER

ON TRADITIONALBILLBOARDPRINT ADRADIO

3. THE WRITTEN WORD

• ALL THAT PRINTED MATERIAL!• BROCHURES• PACKAGING• INSERTS• BUSINESS CARDS

4. ORGANIZE AND PROMOTE OFFLINE EVENTS

• …WITH ONLINE EVENTS

5. PRINT MEDIA

6. WEBSITES

7. IN-STORE VIDEOS

8. MENUS AND TABLE TENTS

9. INTERNAL DISPLAYS

10. EMAIL MARKETING

11. EMAIL SIGNATURES

Source: http://jayasavannah.com/blog/insert-social-media-icons-into-email-signatures-web-pages/

12. PACKAGING

13. SOCIAL MEDIA

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