facebook broadcasts _ ad values

• Why Facebook Broadcasts • Social Multi Media Is The Future

• Sponsoring On Facebook

• Sponsorship Levels

Agenda

Value of Facebook Brand “Likes” Social Customer relationship management

Increase Customer Database DemographicsInform FANs of new products, services and promotions Gain media buy value based on fan sharing of impressions on fb news feedsReceive instant and low cost feedback on market researchCreate innovative and memorable media way to impress  customersSell products

© 2011 FANETWORK Ltd:  All rights reserved

How we support Brand/Artist FAN increase strategy

Brand – Heineken ~ 2,667,152Artist - Bullet for my Valentine ~ 4,796,337

= 7,463,489 Fb Fans

© 2011 FANETWORK Ltd:  All rights reserved

How to get a FAN to love a “Like”

© 2011 FANETWORK Ltd:  All rights reserved

Your Global Facebook Concert

Enabling Millions Of FANs of Artists and Brands To Watch At The Same Time

In 2009:

Globally, $50 billion was spent on advertisements

In America, $6.5 billion was spent on advertisements

*According to Knight Vision Marketing

Comparison Of MediaThe Internet Is The Only Media Form Experiencing Growth

© 2011 FANETWORK Ltd:  All rights reserved

*According to BusinessInsider.com

In May, Americans Spent 53.5 Billion Minutes On Facebook

Facebook Monopolizes Internet Use

© 2011 FANETWORK Ltd:  All rights reserved

*According to Sponsorship.com

Sponsorship Spending Is On The Rise

Brands will shift sponsorship spending to the internet and specifically Facebook

© 2011 FANETWORK Ltd:  All rights reserved

“Brands like Visa are committing more of their sponsorship dollars to Social Media, especially Facebook given its dominance of internet activity.”

Matt KaufmanVP of Sports Sponsorships

Visa International

• Why Facebook Broadcasts • Social Multi Media Is The Future

• Sponsoring On Facebook

• Sponsorship Levels

Agenda

Sponsoring On Social Media Social Entertainment Concerts

© 2011 FANETWORK Ltd:  All rights reserved

Past Social Live Events:

Streamed in 19 countries

Over 50% of viewers tuned in after the event had started because of other viewers’ Word Of Mouth

Facebook : Limitless Value From Its Viral Impact

Unprecedented Ability To Reach Fans Around The World

Your Brand

© 2011 FANETWORK Ltd:  All rights reserved

Sponsors Have Access To:

Users’ locations-including countries and even cities

Users’ age and gender

Post-Event FANalyticsSponsors Have Invaluable Access To Social Live FAN Base Data

© 2011 FANETWORK Ltd:  All rights reserved

The FAN Experience

B

DiscoveryPage

C

PurchasePage

D

ViewingPages

E

ReviewPages

Sponsorship Opportunities

A

Fan Homepage

Social Live Plugins

Sponsorship Opportunities Go Beyond The Live Viewing Of An Event

A. Plugins Drive FAN Traffic To Your Page

Friend Newsfeed

Brand Promotions

Fan Newsfeed

Sponsored Stories

Media Stories

© 2011 FANETWORK Ltd:  All rights reserved

B. Discovery Page

Sponsorship Opportunities

Sponsor Title Like Sponsor

Your Brand

© 2011 FANETWORK Ltd:  All rights reserved

C. Purchase Page

Sponsorship Opportunities

Sponsor Title Like Sponsor

Your Brand

© 2011 FANETWORK Ltd:  All rights reserved

D. View Page

Sponsorship Opportunities

Branded Fideo Bar Fideo Like Fideo Clip Fideo Quotes Live Comments Like Your Brand

Your Brand

© 2011 FANETWORK Ltd:  All rights reserved

D2. Full Screen Viewing Page

© 2011 FANETWORK Ltd:  All rights reserved

E. Store

Sponsorship Opportunities

Title Possibility Of Including Merchandise Like Sponsor Store Sponsorship

© 2011 FANETWORK Ltd:  All rights reserved

• Why Facebook Broadcasts • Social Multi Media Is The Future

• Sponsoring On Facebook

• Sponsorship Levels

Your Commitment

Facebook Ads – Geo-TargetedGeo-targeted ads specific to country and artist/group help to maximize the Impression/CTR and drive

© 2011 FANETWORK Ltd:  All rights reserved

Facebook Ads – Content TargetedHighlighting content with headliners help draw attention and prompt CTR to Tribute app. Global FAN reach and precise interests help to maximize social reach

© 2011 FANETWORK Ltd:  All rights reserved

Facebook Ads – Sponsored StoriesSponsored stories get more distribution for the News Feed stories published about the Tribute page and app. Also, we can select which tribute post to promote as a sponsored story.

© 2011 FANETWORK Ltd:  All rights reserved

Facebook Ads – Recommendations

• Push 10-15 ads live the first 3 days. This will allow time to assess ads that are driving conversions and fan growth.

• Ad variations: geo targeted, global targets, artist(precise interest) targets and sponsored stories

• Average CPC ranging from .23-.50 cents. Recommendation will be to spend 10K/day for the 1st 3 days and then make assessment. An average of 5-10K per day will maximize Facebook social reach and help to drive a successful event

© 2011 FANETWORK Ltd:  All rights reserved

Social Media Co-Presenter Sponsor

Event Wall Posts:

(During the period before event)•2 Image Posts •2 Video Posts•1 Store Item Post

Discovery Page:

•Branded Fideo Bar

Purchase Page: •Branded Fideo Bar

Video Page: •Title•Like•Branded Fideo Bar•Fideo Like •Fideo Clip •Fideo Quotes

Review Page: •Title•Fan Contests & Polls

Store Page: •Title•Like•10 Store Items

Event Press Release: Mentioned By Name And With Link

Facebook Credits: 1,000 Passes or as needed

regional operating companies

Ltd, Holding Co Incorporated in UK

fanetwok.tv launch tv channel + facebook/pages/fanetwork.tv