facebook best practices for society of women engineers sections

Facebook for SWE Sections

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About Me

Kelly JanowskiKelly.Janowski@SWE.orgOn Twitter: @KellyCulinarian

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Today’s Goals

• Why Facebook is important to your section• Facebook options• Best practices• Questions

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The LandscapeSocial media is everywhere and does everythingThe Social Media Revolution video: http://www.youtube.com/watch?v=Q8pyNHz6Pr0

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Why Facebook?

• Five profiles are created every second• 53% female• Every 60 seconds – 510 comments are posted– 293,000 statuses are updated– 136,000 photos uploaded

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Six Steps for Success on Social

1. Be professional. 2. Be kind. 3. Be gracious. 4. Be visual. 5. Tag people. 6. Use the letterhead rule.

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Facebook OptionsProfile

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Group

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Page

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Why a Page?• It’s public and professional• Custom URL• Analytics• Professional• Multiple administrators

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Why a Page?• Analytics

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Why a Page?• Multiple administrators

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Getting Started

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Getting Started

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Getting Likes

• E-mail• Invite friends• Add to your website• Other sections• Cards• Pamphlets• Agendas

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What to PostEvents

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What to PostPhotos (albums and updates)

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What to PostArticles

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What to PostQuestions/Fill in the Blanks

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What to PostRequests

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What to PostGratitude

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What to PostShare content

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Management toolsPages

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Management toolsBuffer App

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Management toolsPagemodo

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Additional ResourcesSWE.PeachNewMedia.com

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Next Steps

• Join us online:–Facebook.com/SWEorg–Twitter.com/SWETalk–Instagram.com/swetalk–Sweorghistory.tumblr.com–LinkedIn.com (Search Society of

Women Engineers)#SWEWebinar

Questions?

On Twitter: @SWETalk@KellyCulinarian

SocialMedia@swe.org

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