facebook and pinterest marketing for merchants

MonCon EAST | May 18–20, 2012

#MonCon #MonCon

MonCon EAST | May 18–20, 2012

#MonCon #MonCon

Facebook and Pinterest Marketing for Merchants

Casey Carey, VP Marketing @caseycarey Dorothy Davis, Marketing Manager @dorothyd

Monsoon Commerce

MonCon EAST | May 18–20, 2012

#MonCon #MonCon

today’s

AGENDA

Social Media Explained

Facebook

Ads

Pages

Pinterest

Q & A

MonCon EAST | May 18–20, 2012

#MonCon The journey begins…

Me Boss

Our social media drives tons of

customer engagement!

That’s great.

Me Boss

I need more budget make it

even better!

What do we get in return?

Me Boss

More customer engagement and

satisfaction!

How much is that worth?

Me Boss

Well, we don’t really know,

that’s really hard to measure.

Have you considered a

career change?

MonCon EAST | May 18–20, 2012

#MonCon Social Media Can be a Little Complicated

MonCon EAST | May 18–20, 2012

#MonCon Social Media Explained

I’m hungry, I want a donut #food

I like donuts

This is where I eat donuts

Here is a vintage picture of my donut

How are donuts made?

Here is a video of me eating donuts

Here is a donut recipe

My experience in cooking and eating donuts

I’m a Google employee that eats donuts

MonCon EAST | May 18–20, 2012

#MonCon #MonCon

today’s

AGENDA

Social Media Explained

Facebook

Ads

Pages

Pinterest

Q & A

MonCon EAST | May 18–20, 2012

#MonCon

Rank Brand Facebook Likes (MM)

1 Coke 41.85

2 Disney 35.54

3 MTV 34.18

4 Converse 30.21

5 Starbucks 30.02

6 Red Bull 28.11

7 McDonald’s 19.59

8 Victoria’s Secret 18.52

9 Monster Energy 16.10

10 Wal-Mart 15.59

11 Zara 13.35

12 NBA 13.1

13 Subway 13.08

14 Burberry 12.83

15 Target 12.16

A few stats: 900MM users 27.9% of the U.S. display

advertising market, up from 21% in 2010

Mark Zuckerberg is now worth 21BN

MonCon EAST | May 18–20, 2012

#MonCon #MonCon

today’s

AGENDA

Social Media Explained

Facebook

Ads

Pages

Pinterest

Q & A

MonCon EAST | May 18–20, 2012

#MonCon Facebook Ads

Sponsored stories – show up in the stream

Ads – down the right-hand side

Log-off ad – large ad unit

Reach generator – post in the stream

MonCon EAST | May 18–20, 2012

#MonCon Facebook Ads - Targeting

Location Country, city, state, radius, ZIP

Age and Birthday

Interests Activities, education and job titles,

pages they like or groups

Education Targeting Schools, majors, and status

Connections Targeting Page, Group, Event or App Friends of “Likers”

MonCon EAST | May 18–20, 2012

#MonCon Facebook Ads – Key Uses and Stats

Q1 2012

Metric Change

CTR -8%

CPM 41%

CPC 23%

MonCon EAST | May 18–20, 2012

#MonCon #MonCon

today’s

AGENDA

Social Media Explained

Facebook

Ads

Pages

Pinterest

Q & A

MonCon EAST | May 18–20, 2012

#MonCon Welcome to the New Facebook Page

Cover Image

Profile Picture

Business Info

Views and Apps

Fans or Likers

Posts

Timeline

MonCon EAST | May 18–20, 2012

#MonCon Facebook Pages – Cover Photo

Size – 851 X 315px

Showcase a unique image relevant to your brand

May not contain: Price or purchase

information Contact information References to

elements, such as Like or Share

Calls to action, such as "Get it now" or “Download"

MonCon EAST | May 18–20, 2012

#MonCon Facebook Pages – Cover Photo

MonCon EAST | May 18–20, 2012

#MonCon Facebook Pages – Cover Photo

MonCon EAST | May 18–20, 2012

#MonCon Facebook Pages – Profile Picture

Size – now

180 X 180px

Shows up in your

fans' news feeds

Keep design

clean, iconic, and

easily

recognizable

MonCon EAST | May 18–20, 2012

#MonCon Facebook Pages – Views and Apps Section

Size – 111 X 74px

Top 4 are shown, up to 12 total

Photos are always first

Creates navigation to other content from Timeline

MonCon EAST | May 18–20, 2012

#MonCon Facebook Pages – Pin Content

Pin a Post to the top of the Timeline

Expires in 7 days Feature new

products, seasonal offers, sweepstakes, apps, etc.

MonCon EAST | May 18–20, 2012

#MonCon Facebook Pages – Highlight Key Content

Highlight a Post Extends across

the timeline Feature new blog

posts, look books, events, and other news

MonCon EAST | May 18–20, 2012

#MonCon Facebook Pages – Integrate Apps to Drive Timeline Engagement

Width – Narrow 520px Wide 810px

Default Apps are based on your Page category

You can create/add custom Apps

Each App has a unique URL – i.e. landing page

MonCon EAST | May 18–20, 2012

#MonCon Facebook Pages – Integrate Apps to Drive Timeline Engagement

MonCon EAST | May 18–20, 2012

#MonCon Facebook Pages – Integrate Apps to Drive Timeline Engagement

MonCon EAST | May 18–20, 2012

#MonCon Facebook Pages – Make Creative Use of Your Milestones

A special kind of post

Automatically expanded to widescreen

Key moments in your brand's history

MonCon EAST | May 18–20, 2012

#MonCon #MonCon

today’s

AGENDA

Social Media Explained

Facebook

Ads

Pages

Pinterest

Q & A

MonCon EAST | May 18–20, 2012

#MonCon #MonCon

today’s AGENDA:

What’s All the Interest in Pinterest?

How Pinterest Works

Why Pinterest Matters

Best Practices & Brands Doing It Right

Key take aways

Q & A

MonCon EAST | May 18–20, 2012

#MonCon Massive, Growing Audience

Source: ComScore

20 million unique U.S. monthly users

MonCon EAST | May 18–20, 2012

#MonCon Investing for Growth

Pinterest raised $100M at $1.5 billion valuation

MonCon EAST | May 18–20, 2012

#MonCon The Buzz

"It was one of the most hotly contested and sought-after financing events in Silicon Valley in quite some time”

- Mike Jaconi, Rakuten

MonCon EAST | May 18–20, 2012

#MonCon #MonCon

today’s

AGENDA

What’s All the Interest in Pinterest?

How Pinterest Works

Why Pinterest Matters

Best Practices & Brands Doing It Right

Key take aways

Q & A

MonCon EAST | May 18–20, 2012

#MonCon Pin Your Images…

MonCon EAST | May 18–20, 2012

#MonCon …to Create a Pinboard

MonCon EAST | May 18–20, 2012

#MonCon #MonCon

today’s

AGENDA

What’s All the Interest in Pinterest?

How Pinterest Works

Why Pinterest Matters

Best Practices & Brands Doing It Right

Key take aways

Q & A

MonCon EAST | May 18–20, 2012

#MonCon Significant Referral Traffic

More referral traffic

than YouTube, Google+,

and LinkedIn combined.

Source: Modea

MonCon EAST | May 18–20, 2012

#MonCon Key Benefits to Merchants

Drives Traffic

Links

Brand Discovery & Evangelism

Industry Thought Leader

Information About Your Buyers

MonCon EAST | May 18–20, 2012

#MonCon #MonCon

today’s

AGENDA

What’s All the Interest in Pinterest?

How Pinterest Works

Why Pinterest Matters

Best Practices & Brands Doing It Right

Key take aways

Q & A

MonCon EAST | May 18–20, 2012

#MonCon Best Practices

1. Get creative: Create boards with great content 2. Encourage pinning: Add share button to images 3. Get out there: Add button to site 4. Engage: Follow others, “Repin,” “Like” & comment 5. Use Keywords: SEO value 6. Cross-promote: Facebook Integration

MonCon EAST | May 18–20, 2012

#MonCon Brands Doing It Right: Oreck

MonCon EAST | May 18–20, 2012

#MonCon Brands Doing It Right: Home Depot

MonCon EAST | May 18–20, 2012

#MonCon #MonCon

today’s

AGENDA

What’s All the Interest in Pinterest?

How Pinterest Works

Why Pinterest Matters

Best Practices & Brands Doing It Right

Key take aways

Q & A

MonCon EAST | May 18–20, 2012

#MonCon Three Key Takeaways

20 Million Users Great Source of Referral Traffic Keep it Pinteresting

MonCon EAST | May 18–20, 2012

#MonCon #MonCon

MonCon EAST | May 18–20, 2012

#MonCon #MonCon

Casey Carey (e) ccarey@monsooncommerce.com (p) 971-255-5856 (t) @caseycarey Dorothy Davis (e) ddavis@monsooncommerce.com (p) 971-255-5830 (t) @dorothyd

Please visit www.monsooncommerce.com/moncon to download a copy of this presentation, see pictures and videos, and tell us what you think about the conference.

thank you!