facebook and pinterest community building

INTENSIVE:Facebook and Pinterest

Community Building

Facebook and Pinterest Community Building

Instructor: Lisa WellsCook Eat Paleo@CookEatPaleo

Instructor: Lisa Leake100 Days of Real Food@100DaysRealFood

Build Your Pinterest Community

Grow a loyal followingIncrease engagement Drive more traffic to your blog

Build Your Pinterest Community

Create an inviting profile

Optimize for mobile

• 75% of all Pinterest traffic comes from mobile apps

Source: TechCrunch, Feb 6, 2014

Create Engaging Pins

Rich pins Vertical imageKeyword rich description

Pinterest templates: Canva

Be Active

Pin dailyPin when your audience is activeEngage your community

Schedule: Ahalogy, ViralWoot

Use the power of group boards

Expose your content to new audiencesGain followersSupport others in the community

Find boards: PinGroupie

Promote Outside of Pinterest

Pin it button for imagesFollow widget Insert in blog posts, emailShare on social media

Facebook tab: Woobox

Track Community Engagement

Tool: Tailwind

Measure Your Success

Tool: Google Analytics

Build Your Pinterest Community

Grow your followingIncrease engagement Drive traffic to your blog

Pinterest tool links: cookeatpaleo.com/BHF14

Facebook and Pinterest Community Building

Instructor: Lisa WellsCook Eat Paleo@CookEatPaleo

Instructor: Lisa Leake100 Days of Real Food@100DaysRealFood

Facebook for Blogs

Blog started in May 2010

“Fan Gate” created in April 2011

33% of my traffic (over all time) has come from FB

Facebook Fan Gate

More details on my husband’sblog: problogschool.com/

Facebook: Good vs. Bad

PROSPeople click on links

You can post severaltimes a day

Ability to monetize

When it’s good…it’s really good

It’s free

CONSYou are not in

control

All pages arenot created equal

Paying to promoteis not so great

What Facebook Did To Me

Jan 13, 2014

I did not become this boring overnight.

What Still WorksText Posts(just “x” out preview if sharing a link)

TeasersBeing YourselfIgnoring the RulesTelling Followers What to DoDiversifying

ALWAYS: Good quality content is good quality content.