facebook ads - advertising on facebook
Post on 14-Apr-2017
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ADS
Advertising on FacebookFacebook Ads look slightly different depending on the results you want.
This guide includes recommendations to help make your Facebook Ads look their best wherever they're seen
Facebook Ad Solutions
Clicks to Website
● Send people to important sections of your website● Available Ad Formats: Links, Carousel
Website Conversion
● Optimize your ad to get people to take specific actions on your website, such as signing up for a newsletter or buying.
● Available Ad Formats: Links, Carousel
Page Post Engagement
● You'll reach more people when you boost posts. Engagement can include likes, comments, shares and photo views.
● Available Ad Formats: Photo, Video, Text
Page Likes
● Connect with all the people who matter to your business.● Available Ad Formats: Photo, Video
App Installs
● Get people to install your app.● Available Ad Formats: Mobile App, Desktop App
App Engagement
● Get more activity on your app● Available Ad Formats: Mobile App, Desktop App
Event Responses
● Promote your Facebook Event to get more responses.● Available Ad Formats: Links
Offer Claims
● Get people to install your app.● Available Ad Formats: Mobile App, Desktop App
Videos Views
● Get more activity on your app● Available Ad Formats: Mobile App, Desktop App
Lead Generation
● Optimize your ad to capture leads within Facebook's native platforms.
● Available Ad Formats: Links
Design RecommendationsThe recommended image size ensures your image always looks high
quality. The recommended text length is how many characters of ad
copy could be displayed on smaller screens.
● Text: 90 characters
● Headline: 25 characters
● Link description: 30 characters
● Your image may not include more than 20% text.
Ad Tips● Add a call-to-action button to tell people what
you want them to do when they see your ad.
For Example: "Shop Now" to encourage people take that action on your website
Not available on: Page Post Engagement, Page Likes, Offer Claims
Thank you! Dhiaksa Adiwyakto
dhiaksa@gmail.com
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