fa 102a assignment #1

FA102a, Research and Brand Development

Steven JacofskyControl Music With Heads

• How to control music and video on the Web with a wave of your hand

http://www.kurzweilai.net/how-to-control-music-and-video-on-the-web-with-your-hands

Steven Jacofsky

Assignment One, Research

Control Music With Heads

• Webcam detect hand gestures, then plays and pauses music

https://flutterapp.com/

Assignment One, Research

Control Music With Heads Steven Jacofsky

• "Flutter wants to power the eyes of our devices — in the same way that Siri functions as the iPhone’s ears.”

http://techcrunch.com/2012/03/26/flutter-app-webcam-y-combinator/

Assignment One, Research

Control Music With Heads Steven Jacofsky

• Able to work with many different media players on the computer

http://www.kurzweilai.net/how-to-control-music-and-video-on-the-web-with-your-hands

Assignment One, Research

Control Music With Heads Steven Jacofsky

Control Music on Computer with Hand Gestures

Assignment One, Description of Future Product or Service

Control Music With Heads Steven Jacofsky

• Words : Music, Gesture, Recognition, Technology, Control

• Possible Names : The Composer, Conductor, MusTech, Music Controller,

• Selected Name : The Conductor• Justification : A conductor is someone who

control a musical performance, So this name suggests that you are the one controlling the music

Assignment Two, Name Processing

Control Music With Heads Steven Jacofsky

Character/PersonaInspiringPlayful

IntelligentMusical

TonePersonalScientific

Recognition Innovated

LanguageTechnical

SimpleSavvy

Human-Computer

PurposeEngage

EntertainInteractControl

Assignment Two, Brand Character Diagram

The Conductor

Control Music With Heads Steven Jacofsky

Musical

Control Music With Heads

Assignment Three, Logotype Research, Word from Diagram

Steven Jacofsky

Control Music With Heads

Assignment Three, Logotype Research

Steven Jacofsky

http://screenshots.en.sftcdn.net/en/scrn/30000/30110/itunes-25-535x535.png

http://www.metalsucks.net/wp-content/uploads/2011/07/spotify.jpg

http://a4.mzstatic.com/us/r1000/086/Purple/v4/3d/75/9c/3d759c83-c431-8c8e-69d5-0b4731db3e63/mzm.jkztgzbw.175x175-75.jpg

Control Music With Heads

Assignment Three, Finished Logotype

Steven Jacofsky

• EA Sports Madden : https://www.facebook.com/EASportsMaddenNFL?ref=ts&fref=ts

• iPhone : https://www.facebook.com/pages/iPhone/109336685751749?fref=ts#

• Snapple : https://www.facebook.com/Snapple/info

Control Music With Heads Steven Jacofsky

Assignment Four, Social Media Branding, Research

• I was able to create a following to this fan page, by sending out multiple Facebook messages.

• In each message I specifically asked to have my message forwarded to any and all friends they have on or off line

Control Music With Heads Steven Jacofsky

Assignment Four, Social Media Branding, Creating Communtity

Control Music With Heads Steven Jacofsky

Assignment Four, Social Media Branding, Facebook Pages

Control Music With Heads Steven Jacofsky

Assignment Four, Social Media Branding, Facebook Pages

Control Music With Heads Steven Jacofsky

Assignment Four, Social Media Branding, Facebook Pages