f easibility study industry and market feasibility product or service feasibility financial...
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FEASIBILITY STUDY
Industry and Market Feasibility
Product or ServiceFeasibility
FinancialFeasibility
Contents• Case Summary • Michael Porter’s 5-forces models • 5Cs of Credits:
2 Co, 2 Ca, and 1 Chair • Intro to Financial Statements • How to write great biz plan
(William A Sahlman)
3
MSN Background
• Which industry: Real estate• Where: Eugene, Oregon, USA• Target customers:
– UoO students:largest, growth 7%/year, 18K
– Local professional: growth 4%/year, 12K – UoO staff and faculty: growth 5%, 6K
• Market: Oregon
4
MSN Background
• Management team: – Shawn Menashe:
BA in Economics, MBA from UoO 7 years experience in Property management as VP i/c Operation
– Nathan Koach: Customer service background 6 years of experience Customer Service Director of Customer Service
5
MSN Mission
• Products: – High quality, comfortable rental units – State-of-the-art, hassle-free living conditions – Safe, attractive, inviting – High Tech
• Primary objective:– To maintain the highest level of customer satisfaction
that is achievable
• Main goals:– Tenants safety– Happiness, and – Comfort
6
MSN Mission
• Business model:
– Competitive market prices expanding number of units owned increase profits
• Key values:– Teamwork: cohesive, harmonious – Employee satisfaction
• Initial focus: – Buy existing apartment complex develop to
meet MSN standards – Location: university neighborhood
8
Assignment
1. SWOT analysis on
MSN
2. Key Success factors
3. Balance Scorecard
4. Is it a viable project?
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