extension websites and social media strategies

Web and Social Media Strategies

Chris More – Associate DirectorMax Spiegel – Web and Social Media Strategist

November 2010

Agenda• Web Strategy• Extension County Websites• Social Media Strategies• Team Collaboration• Questions

Extension County Website Template

Extension County News

Extension County News Edit

Extension County Events

Extension County Event Edit

Extension County Directory

Extension County Office Directions

Extension County 4-H Program

The big question…

When will it be available to all counties?How do I get started?

• September-November: Currently finalizing the template with two pilot counties: Clinton and Westmoreland.• December: Launch two pilot websites• Early 2011: Other counties will be contacted for

training and to get started.

Next steps for counties• Hold from creating any new county-based websites

or performing any major redesigns.• Purge or trim off old content that is no longer

relevant (newsletters from 1999).• Review the two pilot sites after they are launched

and announced.• The Web Services team will contact the counties

when they are ready to move into Plone.• Focus on content and visitor needs

Social Media

The Why & How(To Be Awesome)

Web 1.0 vs. Web 2.0• Web 1.0• Web as information• Billboard or postcard

• Web 2.0• Web as participation• Communication• Information sharing• Collaboration• Networking

What’s the point?

They’re Talking Whether You Are or Not.

Web 2.0 Toolsets

Web 2.0 Toolsets Categories

Market Share• Would you start a business at the end of an empty

dead-end road?

• Go where the party is at!• Facebook• Twitter• Youtube

How to Behave• Old rules still apply!• Know the room• Look appropriate• Sound smart• Observe and adjust• Make a connection• Brag modestly

Twitter Good Practices• Follow those who you want to follow you• Cross link your efforts

• Tweet about a YouTube video you uploaded• Be welcoming & friendly - say hello to your new followers or folks that

you would like to get to know.• Engage people - ask questions and respond to queries that interest you.• Be humorous - funny Tweets really help to break up the timeline.• Inform - provide useful information and news items.• Monitor self-promotion - it is fine to promote your projects and work,

but nobody likes to be spammed all day• Promote others - “retweet” liberally and highlight good work.• Listen - there’s no need to dominate the conversation all the time, so

spend some time just reading what others are saying/Tweeting.• Be human - not always obvious but most important, being a “real”

person is probably the most important trait of any effective Twitter user.

If you build it, will they come?• Do we place a yellow page ad, and then ask what

we can do to get people to look at it?

• People must be looking for it• Search engine optimization techniques• Pay per click/impression advertisements

(Google, Facebook, YouTube)• Diligence & patience• Be Interesting

Demographics

Practice• Facilitating• What’s already going on?• Searching• Listening• Linking

• Think about them, not us• What can we add to their social network?• Steal this content!• Share on social networks• “Like” or “Recommend” buttons

Share and Connect

Google Alerts

What’s RSS?

“Push” your content

“Distribute” your content

Impact on Facebook• Geographic and

demographic information• Number of

comments, interactions, “post quality” and more.

Impact on Twitter

Impact on YouTube• Demographics• How are people

watching?• “Hot spots”

Feedburner Stats

Google Analytics and Campaigns

Social Media Recap• Talk about others• Go where the party is at• Allow your content to be shared• Be interesting!

Collaboration with Teambox• Communication and collaboration tool for teams

and projects.• Move the conversation from inbox to an online

collaborative environment.• Available to anyone with a Penn State or friends

of Penn State account. Anyone can create a project!• Similar design to Facebook groups and Twitter,

but on an internal and secure server.

Teambox Project

Teambox New Conversation

Teambox Email Notifications

Teambox Tasks

Teambox Pages

Teambox Get Started• Create account at:

http://agsci.psu.edu/teambox• Penn State Web Access ID: abc123• Email: The primary email address you use

abc123@psu.edu or jdoe@psu.edu

• Need help?• Go to http://agsci.psu.edu and search college for

teambox.

Questions?

Chris More cmore@psu.edu (@chrismore)Max Spiegel mds118@psu.edu (@maxspiegel)