exporting laptops
Post on 25-Feb-2016
92 Views
Preview:
DESCRIPTION
TRANSCRIPT
1
Exporting LaptopsGroup 6: Andre West, Hemisha Khatri,
Chance Lain, Reshma Parikh, Jinye Chen and Ali Malik
2
3
Main Idea: ◦Exporting refurbished laptops from the US
to the countries of Zimbabwe and Uganda in Africa
The Process: ◦Outsource used laptop repair to India
through a joint venture at low cost◦Ship repaired laptops to Zimbabwe and
Uganda from India for sale
What is the Product?
4
Why Africa?◦ Not as technologically advanced as the US◦ Citizens can improve their standard of living
through the educational opportunity provided by laptop adoption
◦ Virtually untapped market in the computer industry
Why India?◦ Cheaper to get laptops repaired and fixed◦ High IT knowledge
Why Africa and India?
5
Business challenges will be faced in Africa
Compared to US: Africa and
IndiaCompared to India: Africa
Culture Different Similar
Administrative Different Similar
Geographical Far away Closer
Economical Low economy Low economy
6
Countries of Zimbabwe and Uganda (with potential to expand)
Citizens ages 4-35 Students Missionaries Adults with disposable income looking to
invest in an educational opportunity
Who will be targeted for the sale of laptops?
7
Schools and Universities Local electronics retailers
◦ In Kempala, Uganda and Zimbabwe Small businesses Missionaries Local Government
Common markets to target in Zimbabwe and Uganda
http://answersafrica.com/top-10-most-technologically-advanced-countries-in-africa.html
8
Procurement via recycling and donations of laptops.
Local storage facility that determines the condition of products◦ Sort: Repairable laptops vs. non-repairable
laptops Contract with DHL
◦ To ship laptops from US to India for repair ◦ To ship repaired laptops from India to Zimbabwe
and Uganda
Business operations starting from procurement to shipment
9
Outsourcing labor repairs to a foreign facility in Chennai, India.
Why a Joint Venture in Chennai? ◦ Store and distribute repaired laptops◦ Cheaper to repair laptops◦ High IT knowledge ◦ Machines and security ◦ Various optional repair facilities for Joint Venture
Joint Venture for refurbishment of laptops in Chennai, India
http://www.justdial.com/Chennai/computer-repairs-and-services
10
Run advertisements on: ◦ Radio◦ Local print and ◦ TV
Partner with schools and local retailers to push the product
Set up a local warehouse in Zimbabwe as a local distribution center
How to promote sales and services in Zimbabwe and Uganda?
11
Organizational ChartCEO
Reginal Director in America
Reginal director in
India
Reginal director in Africa
HRMARKE
TING MANAG
ER
DSITRIBUTION
MANAGER
CIODISTRIBU
TION MANAGE
RMARKE
TING MANAG
ER
DISTRIBUTION MANAG
ER
SALES MANAG
ER
STAFF STAFF STAFF STAFF
STAFFSTAFFSTAFF
STAFF
12
Any questions?
top related