exploring the new e-content pyramid

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Presentation given to ALT-C in Leeds and the IITT Trainers' Conference, September 2008.

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expl

oring

100000 years ago ago

1990

1970

2010

2000

1980

A UK history of corporate e-learningor

every dog has its day

era of instructional design

1990

1970

2010

2000

1980

1990

1970

2010

2000

1980

era of instructional design

era ofvideo

1990

1970

2010

2000

1980

era of instructional design

era ofprogrammi

ng

era ofvideo

1990

1970

2010

2000

1980

era of instructional design

era ofprogrammi

ng

era ofvideo

era ofgraphicdesign

1990

1970

2010

2000

1980

era of instructional design

era ofprogrammi

ng

era ofvideo

era ofgraphicdesign

era ofproject

management

1990

1970

2010

2000

1980

era of instructional design

era ofprogrammi

ng

era ofvideo

era ofgraphicdesign

era ofproject

management

Connectivity

IT literacy

Easy-to-use

tools

Newexpectatio

ns

1990

1970

2010

2000

1980

era of instructional design

era ofprogrammi

ng

era ofvideo

era ofgraphicdesign

era ofproject

management

era ofthe user

“When the rate of change outside exceeds the rate of change inside, the end is in sight.”

Jack Welch

A new model

TOP DOWN

BOTTOM-UP

The e-content pyramid

Source: Nick Shackleton-Jones

The long tail

The long tail of e-content

Learning needs

Jobs for specialists

Jobs for subject experts

Jobs for enthusiasts

The nature of e-content

Selling an idea Learning Providing information

TOP DOWN

BOTTOM UP

Tutorials

Demos

Guides

Games / sims

Assessments

Presentations

Interviews

White papers Blog postings

Wiki content

Forum postings

Presentations

Case studies

Who needs rapid content?

“Courseware (live or self-paced) developed in less than three weeks, where SMEs act as the primary development resource.”

LTI Magazine“Web-based training programmes that can be created in a few weeks and which are authored largely by SMEs.”

Bersin & Associates

Rapid e-learning

“72% of all training challenges are time-critical.” Bersin & Associates (2005)“78% of trainers in US are under pressure to develop e-learning more rapidly.”

eLearning Guild (2005)

Who needs bottom-up content?

1%9%

90%

The 90:9:1 rule

Creators

Synthesisers

Consumers

Who has the skills?

Using a digital camera

Editing photos

Using a camcorder

Editing movies

Writing textual content

Laying out textual content

Creating graphics

Building presentations

Recording audio

Editing audio

ProfessionalEnthusiast

ImproverBeginner

Virgin

At what level are you?

At what level are your children (or your friends’ children?)

At what level are your direct reports?

What skills are needed?

If you had just 60 minutes to convey the absolute essentials of e-content design, what key messages would you include?

The 60-minute masters

Module Key points

Prepare Set a realistic goal

Consider the content from the learner's point of view

Inform Hook learners in emotionally

Present your material clearly, simply and in a logical order

Illuminate your material with imagery

Use audio appropriately

Consolidate

Put your material into context with examples, cases and stories

Engage users with challenging interactions

End with a call to action

http://www.learning15.net/wiki/index.php?title=The_60-minute_mastersThe wiki

The coursehttp://www.kineolearning.com/60minutemasters/http://www.learning15.net

Where does that leave the professionals?

… producing materials that incorporate a

degree of intelligence or personalization

… creating challenging

scenarios using rich media

… creating simulations with

enough functional fidelity that they almost

seem real

… introducing elements of

game play that up adrenaline

levelsa bit

… creating 3D models of interesting

objects that can be manipulated

and explored

… creating virtual worlds with enough

physical fidelity that they become

immersive

So, if you’re a professional

developer, what proportion of

your work is like this?

A reality check

the meansWhat every criminal

(and everye-content

designer) really needs:

the tools the skills

the motivethe interest

the incentive

the opportunitythe time the authority

100000 = 32 years

expl

oring

clives@fastrak-consulting.co.uk

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