experiences with netnography data collection
Post on 05-Dec-2014
743 Views
Preview:
DESCRIPTION
TRANSCRIPT
1
Facebook Netnography: a lesson learned
Sarah SloanGriffith University
2
3
4
5
Facebook is a social space & we are the intruders
6
User User
What I wanted to know
Firm
7
MethodOnline
Ethnography
Netnography
8
Entrée ProcessLurking the Page
Like the Facebook Page
Comment on posts
Create own Posts
9
Lurking the Page
Like the Facebook Page
Comment on posts
Create own Posts
10
Lurking the Page
Like the Facebook Page
Comment on posts
Create own Posts
11
Lurking the Page
Like the Facebook Page
Comment on posts
Create own Posts
12
Lurking the Page
Like the Facebook Page
Comment on posts
Create own Posts
13
Data
Insights
Textual Data in
PDF form
Field Notes
14
Data
Insights
Textual Data in
PDF form
Field Notes
15
Before March 30, 2012
After March 30, 2012
16
What does this mean for the data?Before March 30, 2012
17
What does this mean for the data?After March 30, 2012
18
Did this impact results?
Partially
Enough data was
collected to draw
conclusions
More data would have made the
findings more reliable
19
A lesson learned!
Full details of this study can be found on my poster in
the foyer
Questions?
20
Sarah Sloans.sloan@griffith.edu.au
Griffith University
top related