experience the power of media tech media tech · 2018-02-15 · case study coke studio coke studio,...

Experience The Power of Media Tech

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Media TechPutting the power of cable to use

For local, regional & national advertisers

CABLE ADVERTISINGAFFORDABLE , ACCESSIBLE, TARGETED

www.mediatechpk.com

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Access to TV in Pakistan

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Access to TV in Pakistan

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Planning for Cable TV Advertising ?

In-house and Foreign Entertainment contribute to approximately 43% of thetotal viewer shipIn-house Channel comprise of Indian and English Movies.Foreign Entertainment category comprises of Star plus , Sony, Colors etc.

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why brands need to use

cable advertising

2 reasons

*To buy cable is to buy airtime on the in-house channels of cable system.

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Reason 1: Minimum wastage of money

cable allows advertisers to

Target Adsgeographically

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Reason 2: Media Tech

as it enables a

convenient &transparentsolution for cable advertisingPakistan Advertisers Society Approved

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A

one-stop-shopfor advertising on cable systems acrossPakistan.

With an estimated nationwide reach to

90%of total cable homes.

*Cable systems are also known as cable operators, cable networks, multi-systemoperators, and other terms related to television service provision.

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Some of our respected

Clientssince Jun 2002

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Our growing

nationwide networkof cable systems

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OUR EXCLUSIVE NETWORKS

Multan

Alpha Cable NetworkGeo Plus Cable NetworkSunny Vision Cable NetworkSuper Media Cable Network

Khanewal

Stra Cable Network

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Media Tech provide completeReporting, Tracking CampaignManagement Systemsfor cable advertising

Media Tech provide professional services to several large Pakistan based clients,and this experience has enabled us to build strong campaign managementsystems (customized for local market conditions). Some of these systems include:

1. Ad airing report

2. TC from the respective cable operators

3. Physical on ground verification if required

4. Campaign verification from Client’s sales/distributor personnel on ground

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Ad airing report – preview

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We believe the space of cable advertising is full of

ready & excitingpossibilities

Video advertisingScroll advertising

Documentary airingExclusive transmission

Innovative play-outStart a new channel

Innovative content gatheringLocal news network

TV content promotion

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We are focused to improve

Cable Advertising Standardsin Pakistan for our clients.

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We welcome you to explorecable for outreach.

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“Never doubt that a small group of thoughtful,committed citizens can change the world. Indeed, it isthe only thing that ever has”Margaret Mead

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Appendix

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Case Study Coke Studio

Coke Studio, for the very first time in Pakistan used themedium of cable TV – just like a satellite medium. Cablecast(Pvt.) Limited made it possible to on air the Coke Studioprograms/episode on the same schedule of satellite TVchannels.Each program/episode was about 40 to 45 minutes, which wason aired with the same schedule and regularity. Regularadvertisement spots (TVC) of Coke were on aired during theprogram breaks.

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Thank you for Taking Time out to go through this Document.

Office No 4, 1st Floor Mahmood Arcade, Hazori Bagh RoadMultan

Email: mediatechpk2017@gmail.comContact: 923217345657www.mediatechpk.com