expanding opportunities with reader's choice

DRIVING REVENUE | BUILDING DATABASE | GROWING AUDIENCE

Expanding Opportunities with Reader’s Choice BallotsInland – SNPA Multimedia Solutions ConferenceNovermber 8, 2013

Who We Are

3,000 Media Partners

Why Online Promotions?

Source: Borrell Associates

In B

illio

ns

#PromotionsLab

History of ballot promotions

#PromotionsLab

But there are some pain points

“Our new tool gave me the ability tabulate votes faster, offer enhanced listings to increase revenue, plus collect email opt-ins for my deals program.

It only took 30 minutes to set up this year!  Last year it took a week and a half to tabulate this year we drastically reduced that.”

- Tammy Burdick, Senior Market Analyst at The Roanoke Times

How New Technology Solves These Problems

“Our new tool gave me the ability tabulate votes faster, offer enhanced listings to increase revenue, plus collect email opt-ins for my deals program.

It only took 30 minutes to set up this year! Last year it took a week and a half to tabulate this year we drastically reduced that.”

- Tammy Burdick, Senior Market Analyst at The Roanoke Times

Bigger Opportunity Than Ever before

Voter’s Choice Revenue Opportunities

Upgraded Listings

Upgraded Listings

Category Sponsor

Online Ads

Special Print Issue

Live Event

Deals Store

• Print

• Online

• Enhanced Listings

• Email Opt-in

• Social Media

• Mobile

• Email Campaign

Integrated Campaign

Case Study:THE SIGNAL

The Signal

Santa Clarita, CA8,500 circulation1.3 MM pv/monthsignalscv.com

Integrated Promotion

Integrated Promotion

Integrated Promotion

Results

4,600 Write-ins

115,000 Votes270%

users

2013 “Best of” Results

$72,960 Revenue$72,960 Revenue

PRINT ADS

$6,360 Revenue$6,360

Revenue

ONLINE ADS

$3,000 Revenue$3,000

Revenue

Winners purchased “Thank you” ads

Special Section

$60,000 Revenue$60,000 Revenue

WINNERS PAGE

$3,600 Revenue$3,600

Revenue

The Signal Revenue Results

Ballots: More than just

Once a year

Align with What your already

doing

HOLIDAY

SPORTS

COMMUNITY EVENTS

PARENTING

WEDDING

WORKPLACE

Restaurants

Case Study: The Roanoke Times

The Roanoke Times

Roanoke, VA85,000 circulation7.8 MM pv/monthwww.roanoke.com

Audience Results

990 Users

4,252 Write-ins

13,133 Votes

Promotion

NAVIGATIONNAVIGATION

ONLINE ADS

BLOG

SOCIAL MEDIA

EMAIL

22% of entries!22% of entries!

PRINT ADS

POP CAMPAIGN

Revenue

ENHANCED LISTINGS

$1,600 Revenue$1,600

Revenue

$3,600 Revenue$3,600

Revenue

CATEGORY SPONSORSHIP

FACEBOOK PPC

$800 Revenue$800 Revenue

PRINT SPECIAL SECTION

PRINT SPECIAL SECTION

$51,000 Revenue$51,000 Revenue

PRINT SPECIAL SECTION

$16,450 Revenue$16,450 Revenue

HOLIDAY DEALS STORE

The Roanoke Times Revenue Results

Ballots hit on Trends

MOBILE

LOCAL

SOCIAL

CROWD SOURCING CONTENT

LISTS

SMB ADVERTISERS

USER-GENERATED REVIEWS

LIVE EVENTS

Voter’s Choice Revenue Opportunities

Q&A

Matt Coenmatt@secondstreet.com314.880.4902@mcoen