ewomen network: tech and media: quick tips on working smarter, not harder

TECHNOLOGY AND MEDIA:

Quick Tips on Working Smarter, Not Harder

@meaganadele

How to promote your brand online

Sharing facts and increasing traffic

How to leverage the new Facebook Timeline

How to present yourself and your business on social media

Fun facts on women in technology

FRUSTRATED ACTRESS

“THREE QUESTIONS”

HOW TO PROMOTE YOUR BRAND ONLINE

Create Clearly Defined Goals

Identify Your Social Media Platforms

Define Your Target Audience

Develop Your Distinct Voice

Create Engaging Content

Cultivate Your Support Group

PLATFORMS Meetup Pinterest Twitter Facebook Klout LinkedIn Google+ Instagram Flickr YouTube/Vimeo

Blogs Spreecast/Podcasts LBS (Foursquare,

etc) Quora

BLOGGERS UNITE

SUPPORTLink Backs

MemesBlogger Awards

Comments

IDENTIFY EXPERTS Listorious Topsy Klout PeerIndex

DRAW YOUR CHARACTER Adjectives:

QuirkyPlayfulProfessional Intelligent

HOW TO INCREASE TRAFFIC & SHARE

YOUR BRAND

TOP SOCIAL MEDIA SITES BY TRAFFIC REFERRALS

STATS ON SOCIAL

JOHN GRISHAM-ESQUE DOWNLOADS

HOW TO LEVERAGE TIMELINE TO YOUR

ADVANTAGE

FACEBOOK TIMELINE Having a Facebook tab increases fans

38% faster than without a tab Pin it Highlight Apps Message Cover Photo

600% Increase in Likes in One Month & 20% Increase in Leads

SHARING IS CARING

Pages with Facebook Tabs driving action increase likes by 30%

HOW TO PRESENT YOURSELF AND

YOUR BUSINESS ON SOCIAL MEDIA

MOM LESSON # 1 Think before you speak.

Social Media tools to help:BufferTweetdeckSprout SocialGmail Goggles (set for 10 PM)

MOM LESSON #2 Nothing has meaning except the

meaning we give it.

Social Media Analytical Tools:SimplyMeasured

Facebook Insights

Sprout Social

TweetReach

Storify

COMPETITIVE ANALYSIS SimplyMeasured Free Reports

MOM LESSON #3 Don’t talk to strangers.

Social Media Tools:RapportiveLinkedInKloutTweetchatFollowerWonk (find keywords in bios)Listorious

TWITTER CHATS Find a time/day

Go to “The Twitter Chat Schedule” Try one out – www.tweetchat.com #chichat #ideaschat #journchat #stylechat

FUN FACTS ON WOMEN IN

TECHNOLOGY

WOMEN IN SOCIAL MEDIA

http://www.bitrebels.com/social/chicks-rule-power-of-women-in-social-media-infographic/

Forty-two million women in the US(roughly 53% of adult female population) routinely participate in social media – at least on a weekly basis

http://mashable.com/2012/04/16/women-startups/

Look at this snapshot of facts, an analysis of US Census data over the past 15 years.

• There are more than 8.3 million women-owned businesses in the United States, generating nearly $1.3 trillion in revenue and employing nearly 7.7 million people;

• Between 1997 and 2012 the number of women-owned firms increased by 54%, a rate 1.5 times the national average;

• The number of women-owned companies has risen by 200,000 within the past year, equivalent to just under 550 new women-owned firms opening each day;

• Women-owned firms that have made it to the $1 million dollar revenue mark are performing better than this same group was 10 years ago.

THANK YOU

Meagan Adele Lopez

@meaganadele

meagan@ladywholunches.net