everything you ever wanted to know about grants

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Corporate, Foundation and

Government Grants

EVERYTHING YOU EVER WANTED TO KNOW ABOUT

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MEET YOUR Speakers

John CleseDirector Of Marketing Strategic Initiativesabila

Betsy Baker, MPAwww.YourGrantAuthority.com

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AbilaAbila, formerly Sage Nonprofit Solutions, is a provider of software solutions dedicated to serving nonprofit organizations and government agencies. Abila recently acquired McLean, Va.-based Avectra, a leading provider of Web-based CRM solutions for associations and not-for-profits.

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Betsy Bakerwww.YourGrantauthority.comBetsy Baker is an author, trainer/coach and public speaker. She has raised more than $10 million in grant funding. Betsy is a regular presenter for the Foundation Center, the Grant Professionals Association, the Georgia Center for Nonprofits and United Way agencies and is a regular contributor to Opportunity Knocks!, CharityHowTo and CharityChannel.

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AGENDA

Review of:

� Corporate Sponsorship

� Private Foundation

� Government Funding

Critical steps to writing a winning proposal

Resources to identifying grant funders

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CORPORATEFOUNDATIONS

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CORPORATE FOUNDATIONSA corporate foundation is a charitable foundation which serves as a channel for

distribution of a firm’s profit for nonprofit activities

� A company-sponsored foundation often maintains close ties with the

donor company, but it is a separate, legal organization and is subject to

the same rules and regulations as other private foundations

According to the Council on Foundations, 2,000 corporate foundations hold an

estimated $11 billion in assets. It serves as an expression of corporate social

responsibility.

� McDonald’s – Ronald McDonald houses

� Boeing – Math education

� Target – Local schools

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CORPORATE FOUNDATIONSWHAT ARE THEY LOOKING FOR?An opportunity to further their specific mission

An opportunity to reach as many people as possible

� They are most interested in helping organizations in the communities where their employees live

An opportunity to impress “branding” on the community they serve

Get to know the company, their brands and their interest

The “sweet spot” – where society’s needs meet corporate objectives

Find information on the company’s website under “community” or “corporate citizenship”

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ARE YOU READY FOR CORPORATE FUNDING?

Do you have an established marketing effort in place?

� Examples include: e-mail, a website, events, newsletters, conferences, television, radio and print advertising

Do your donors have the demographics companies are interested in?

� Where they live? Whether they are young families, empty nesters, or teens?

Have you worked with corporate sponsors before?

� Do you have testimonials from a corporate executives about the value of your organization? Do you feature those in press kits or other marketing materials?

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FOUNDATIONGRANTS

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PRIVATE FOUNDATIONS

Also a nonprofit organization, this type of foundation is also

managed by its own trustees (aka Board of Directors)

Usually generates income by investment of its initial donation,

often gives the bulk of its investment income each year to

charitable activities

Private foundations are generally founded by an individual, a family

or a group of individuals, and are organized either as a nonprofit

corporation or as a charitable trust.

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TWO TYPES OF PRIVATE FOUNDATIONSPrivate operating – actually run their own charitable

activities – they’re fund raising just like you!

Example: Botanical Gardens– money is used for

their own activities serving the public

Private non-operating – simply give their investment

funds to other charitable organizations

� Family foundations are an example

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GOVERNMENTGRANTS

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GOVERNMENT GRANTS

The U.S. government is not giving away free grant money!

Their obligations to meet on your part

ObligationsObligationsObligationsObligations – Getting a government grant will get you loads of

them and not fulfilling them will get you a load of legal troubles.

Can apply for city/county, state and federal

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WHAT’S EXPECTED OF GOVERNMENT GRANTEES

Project expenditures must be strictly accounted for

Granted funds must be spent or they go back into the

Treasury

Any project changes must be approved by the Program

Officer (federal government employee)

The project should be completed

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PROPOSAL WRITING

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WRITING A WINNING PROPOSAL

Meet funders objectives

� Different for private, corporate and government grants

� Review their restrictions and ensure you meet them

� Ensure your budget aligns with their guidelines

� Tell a good story

� Follow directions

� Timeliness – ensure your proposal is submitted on

time!

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TEN STEPS TO EFFECTIVE PROPOSAL WRITINGStep One:Step One:Step One:Step One:

Effectively state your organization’s purpose and mission

Step Two:Step Two:Step Two:Step Two:

Show need for the work of your organization

� Demonstrating need is critical and is best illustrated through relevant statistics of the problem and specific examples

� Should show why the organization exists, how they’re meeting a need and the severity of the need

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TEN STEPS TO EFFECTIVE PROPOSAL WRITINGStep Three:Step Three:Step Three:Step Three:

Detail your organization’s expertise and experience in helping solve the stated problem in your community

� What gives you the edge over competing nonprofits?

� Describe in terms of benefits, not features

Step Four:Step Four:Step Four:Step Four:

Write clear and measurable grant objectives

� Describe what you want to specifically accomplish and how you will achieve those accomplishments

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TEN STEPS TO EFFECTIVE PROPOSAL WRITING

Step Five:Step Five:Step Five:Step Five:

Determine how your staff will fulfill a grant project

Step Six:Step Six:Step Six:Step Six:

Write a detailed evaluation plan to measure your progress

Step Seven:Step Seven:Step Seven:Step Seven:

Present your official request for funding for maximum impact

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TEN STEPS TO EFFECTIVE PROPOSAL WRITING

Step Eight:Step Eight:Step Eight:Step Eight:

Build an efficient project budget

Step Nine:Step Nine:Step Nine:Step Nine:

Establish proof of community support

Step Ten:Step Ten:Step Ten:Step Ten:

Include requested documentation and an engaging

cover letter

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IDENTIFYING GRANT FUNDERS

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WHAT ARE YOU SEARCHING FOR?

Eligibility

Foundation’s Purpose

Funding Restrictions

What the Foundation Funds

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MY FAVORITE FREE GRANT FUNDING RESOURCESThe Foundation Center

TGCI by location

GrantGopher.com

The Best Source for federals grants is www.Grants.gov

� Sign up for daily announcements or search by

agencies and programs

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Q & A

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Betsy Bakerwww.YourGrantAuthority.com

info@yourgrantauthority.com

ABILAJOHN CLESE(312) 420-4516JCLESE@AVECTRA.COMABILA.COM