everyday seo by tom veltri

Everyday SEOTom Veltri

@SEO RocketSEORocket.com

1 Week to Better SEO

• Day 1 – Check Your Site• Day 2 – Keywords, Keywords, Keywords• Day 3 – Analysis• Day 4 – Update Your Content • Day 5 – Stay Local• Day 6 – Get Social• Day 7 – Rest, of Course

Rinse & Repeat as Needed

Day 1 – Check Your Site

Our site is under attack!

How to Tell

Not a good sign.

Use a site like sitecheck.sucuri.net

to verify.

How to Prevent it

• If your user name is Admin, change it. • If your password is ‘password’ please leave

immediately. Use a complex password.• Check often – Day 1, for example – for

WordPress updates and Plugin updates.• Backup your site regularly. If you do get

hacked it will make it easier to recover.

Day 2 –Keywords, Keywords, Keywords

Ok – I’m guilty too, but you just can’t set and forget when it comes to keywords.

Tom’s Number 1 Pet Peeve Don’t ask me to optimize for a keyword that

doesn’t appear anywhere on the site

This is a good time to check your Titles, Headers, Alt Tags and Meta Descriptions (yes, I still use Meta Descriptions)

Forgetting about your keywords is highly illogical

Day 2 –Keywords, Keywords, Keywords

Bing Webmaster Tools is a good alternative

Day 3 - Analysis

Chekov, are you looking at

Google Analytics

reports again?

Worse, Google’s

Webmaster guidelines!

Day 3 – Use Your Tools

• Look at Google Analytics• Look at Google & Bing Webmaster Tools• Run performance tests

A bad workman always blames his tools. ( -Old Proverb)

Google Analytics

• If you don’t have Google Analytics on your site, please leave after the folks that have ‘password’ as their password have left.

• Make sure it’s installed correctly. • Explore – Don’t just look at visits and

keywords.• Set up goals and funnels.

What a Difference a Year Makes

September 2012

September 2013

Webmaster Tools

• Both Google and Bing offer Webmaster Tools.• Both will alert you to potential problems on your site.• The latest Google update made the organic keywords

section of Google Analytics useless.

While not as robust as Google Analytics, Webmaster Tools will at least give you some keyword

intel

Don’t Ignore Mobile

This site is getting more than half it’s traffic from mobile devices. Sure hope his site either has a mobile version or is using responsive design

Don’t Ignore Mobile

This site doesn’t display correctly on

my iPhone 21…Illogical.

Extensions to the rescue!

Site Performance

Check out www.webpagetest.org

Where am I?

Check your rank on your target keywords.

If you only manage one site check out Cute Rank – free for one site.

Day 4 – Update Your Content

• The search engines like fresh content.• It gives people a reason to come back to your

site.

Captain, this site is useless – it was last updated 3 months

ago…

Tom’s Theory of SEO.

Content is, and always will be,

King.There are, however, a lot more queens,

princes and princesses than

before.

Day 5 – Stay Local

• The Search Engines are looking at your overall web presence more than ever.

• Make sure your NAP (Name, Address & Phone Number) is consistent across all of the main and secondary outlets.

Day 5 – Stay Local

• Getlisted.org is a good place to start

Day 6 – Get Social

• Overall web presence includes social outlets like Facebook, Twitter, Pinterest, etc., etc., etc.

Do as I say, not as I do

I hate Facebook & Twitter

Major Tom’s Toolbox

• Screaming Frog• Cute Rank• Spyfu.com• KeywordSpy.com• Getlisted.org• Moz.com• Xenu Link Sleuth• Sitecheck.sucuri.net/scanner/• www.webpagetest.org/• www.seoptimer.com/• IIS Search Optimization Toolkit from

Microsoft• Bing & Google Webmaster Tools• Adwords Keyword Tool• Google Analytics Lessons

These are some tools, sites & extensions I use on almost a daily basis

Extensions• SEO Site Tools• Mozbar• Web Developer• SEO for Chrome• Mobile/RWD Tester• Analytics Helper• Fireshot Webpage Capture• Woo Rank• SEO Analysis with Seoptimer• YSlow

Day 7 – Rest, of Course

• Relax, after working on your site for a week you’ve earned it. • But remember… We start again tomorrow…

Thank You!Tom Veltri

@SEO RocketSEORocket.com