evergage + nimble webinar: how to drive engagement, conversions, referrals using social and...

HOW TO DRIVE ENGAGEMENT, CONVERSIONS,

REFERRALS USING SOCIAL AND

BEHAVIORAL DATA.

ERIC QUANSTROMCMO/ VP, SALES/MARKETING

@nimble @equanstrom

http://www.linkedin.com/in/quanstrom

KARL WIRTHCEO/FOUNDER

@Evergage @wirthkarl

linkedin.com/in/karlewirth

INTRO.

WHY SOCIAL AND BEHAVIORAL DATA MATTERS

DRIVING INITIAL ENGAGEMENT

BUILD RELATIONSHIPS WITH PROSPECTS

CREATE ADVOCACY

AGENDA.

INTRO TO OUR COMPANIES

Evergage enables marketers to increase conversions using real-time visitor persona and intent data to personalize the digital experience for every visitor.

All without IT.

Relationships make or break your business— and they’re hard to manage in our noisy world.

We built Nimble to smartly combine all your contacts, email, social signals, activities, and follow-ups—

everywhere you work.

We deliver context and insights so you can be

quick and agile at growing your business.

You can be Nimble.

WHY SOCIAL AND BEHAVIORAL

MATTERS.

Noise = High.

Turn Up the Signal.

RELATIONSHIP: Bought $750PERSONA: Serious gardenerVISIT INTENT: Browse

RELATIONSHIP: Visited, no buyPERSONA: Beginner gardenerINTENT: Purchase full bed today

TODAY, A WEBSITE DOES NOT RESPOND DIFFERENTLY. BUT A STORE CLERK DOES.

EVERGAGE ENABLES A TARGETED RESPONSE.2. RESPOND 1. UNDERSTAND PERSONA-

INTENT4 visits to getting started topics2 visits to same Planter in last 2 hours15 minutes comparing optionsBut now bouncing off site

RELATIONSHIP: Visited, no buyPERSONA: Beginner gardenerINTENT: Purchase full bed today

DRIVING INITIAL ENGAGEMENTUSING SOCIAL DATA.

Social Selling Works.

Social Footprint.

DRIVING INITIAL ENGAGEMENT

USING BEHAVIORAL DATA.

Carting rate has increased 162% since launching this modal.

LOCATION

3x increase in revenue from the Pinterest channel

REFERRING SOURCE

B

10x increase over the control group in time on the site

MOUSE MOVEMENTB

BUILD RELATIONSHIPSWITH PROSPECTS

USING BEHAVIORAL DATA.

Identify developers by behavior and target them

PERSONA

3% of people shown this message signed up as leads for the upsell.

INTENT

333% increase in conversions to demo request compared to not switching out the CTA

FORM FIELDS

333% increase in conversions to demo request compared to not switching out the CTA

PROGRESSIVECALL TO ACTIONS

SURVEYS

Ask visitors relevant questions about their website interactions – as they happen in real-time.

BUILD RELATIONSHIPSWITH PROSPECTS

USING SOCIAL DATA.

85% of your CUSTOMERS’ PURCHASE DECISION is influenced by DIRECT INTERACTION with your sales force.

SOURCE:

The Nimble Way.

Who? What? Where?

The Nimble Way.

When? Why? How?

CREATE ADVOCACYUSING BEHAVIORAL DATA.

TribeHR gives appropriate training videos to the right user

ROLE

STAGE IN FUNNEL

Mindflash guides users to the features that matter most.

FEATUREUSE

ENGAGEMENTSCORE

We asked our most engaged customers to be a referral … right in-app.

ENGAGEMENTSCORE

CREATE ADVOCACYUSING SOCIAL DATA.

Social Selling Works.

64% OF SALES TEAMS meet their SALES QUOTAUSING SOCIAL SELLING, compared to 49% of sales teams who don’t.

SOURCE:

Social Selling.

CONCLUSION

YOU CAN INCREASE

ENGAGEMENT, CONVERSION, RETENTION

USING SOCIAL AND BEHAVIORAL DATA.

Q&A

www.nimble.com Learn more about Nimble at

www.nimble.com

twitter.com/nimble

linkedin.com/company/nimble

facebook.com/nimble

www.Evergage.com

Free Real-Time Personalization Resources:

www.evergage.com/resources

See a Demo of Evergage

www.Evergage.com/Request-a-demo

twitter.com/evergage

linkedin.com/company/evergage